Katy leads product strategy for VideoAmp's ad measurement offerings. She brings 22 years of advertising expertise to provide value to her customers via ad insights and optimization. Prior to VideoAmp, Katy started her career in digital media analytics, web analytics, and search engine marketing at advertising agencies and then spent over a decade at Google discovering her passion for building solutions for advertisers. She has a Bachelor of Science in Advertising from the University of Texas at Austin and lives in Austin, TX with her husband and 2 rambunctious children.