Kara is a Group Manager on the Research & Insights Team, leading global agency relationships for Snap. Kara partners closely with agencies to deliver thought leadership that advances the advertising industry's understanding across a range of topics, including Gen Z, Creators, Social Commerce, Augmented Reality and the role of attention on ad effectiveness. Prior to Snap, Kara spent 8 years at Twitter where she oversaw measurement and thought leadership for Fortune 500 Retail, Travel, and Financial Services advertisers. Kara holds a dual degree in Marketing and Psychology from The College of New Jersey.