Holly is a Principal Consultant at PA Consulting with over 12 years’ experience in developing insight driven strategies for global brands in media, advertising and technology. She has extensive experience in developing industry-facing thought-leadership using innovative, mixed-method approaches to understand how audiences experience and engage with media and advertising. Translating insights to implications for brands and publishers in an increasingly fragmented media landscape. Having started her career in-house at a media owner before moving over to consulting, she is able to resonate with client challenges and deliver insights that drive real-world impact for brands and unlock new opportunities.