Gabe is a Director of Global End-to-End Media and Communications Effectiveness at The Coca-Cola Company. He started at TCCC in 2020 on the North America Consumer Insights and Analytics team where he supported strategic marketing and communications research. He began his marketing research career in 2013 with Nielsen after a long stretch of trying to figure out what he wanted to be when he grew up. Gabe holds a BA in Communications from UNC-Chapel Hill and an MA in Educational Studies from the University of Cincinnati. In addition to his interest in media and creative effectiveness, Gabe has a passion for education and learning. Gabe was a one-time Jeopardy! champion in 2013, an honor that he continues to tout despite it having happened over a decade ago. He lives in Atlanta, GA with his wife, Jamie, 2-year-old daughter, Annie, and Bernedoodle, Dewey.