Erika is a Sr. Director of Global Media and Analytics at Circana (formerly IRI), leading measurement delivery across Retail Media, Shopper Marketing, and Media Technology practices. Prior to Circana, she worked at Discover Financial Services, managing their media investment strategy and integrated go-to-market communication planning for new product innovations. Erika is passionate about the equality and advancement of women in the workplace. She volunteers with NextUp, leading the Northern California region’s communications team. She holds an MS from Northwestern University and a BA from the University of Michigan. Erika lives just outside of Santa Cruz, CA with her husband Joe, two children Coriella and Jalen, and dog Corona. When not working, she loves to ski, play soccer, cook/bake, travel, and cheer on her Detroit Lions and Michigan Wolverines teams #GoBlu