David is the Co-Founder and Chief Analytics Officer of Lumen Research, a trailblazer in attention measurement and advertising optimisation. With a proven track record in marketing mix modelling, David's career began under the mentorship of the renowned Les Binet at DDB London, before he went on to build expertise at Data2Decisions and Dentsu. In 2013, David co-founded Lumen, revolutionising the industry by pioneering eye-tracking technology to offer unprecedented insights into consumer attention for advertising effectiveness. Armed with a dual background in Mathematics and Economics (BSc) from the University of Warwick, alongside an MA in Philosophy and Economics from Erasmus University Rotterdam, David's expertise bridges the worlds of data science, economics, and human behaviour, driving innovation in the field of advertising analytics.