Claire Browne is Head of Research at Adelaide Metrics, where she leads the company's research strategy, represents Adelaide on key industry councils—including the Advertising Research Foundation's Board of Trustees—and advances the industry's understanding of attention-based media quality metrics. With over 30 years of media research experience, Claire brings deep expertise in analytics, measurement, and data integration to drive innovation across the advertising ecosystem. Before joining Adelaide, Claire spent 16 years at RPA, where she founded and led the Media Research practice as VP/Director of Media Research. There, she partnered with brands such as American Honda, La-Z Boy, and CoStar Group to elevate planning, investment, and ROI strategies through advanced media analytics. Her earlier leadership roles span Ampersand, Razorfish, Sony Worldwide Networks, and Katz Media Group. Claire has long contributed to shaping industry standards, serving on the Media Rating Council and as a charter participant in the US Joint Industry Committee.