At Comcast Advertising, Andrea uncovers insights that help advertisers and publishers navigate the ever-changing video landscape. With storytelling as her core skill, she builds and publishes thought leadership that help inform and advance the premium video advertising industry. Her research includes both first party data analysis and primary research studies on topics such as addressable advertising, attribution, and viewer experience. Andrea resides in Nashville, TN and is passionate about her work with the Nashville Software School where she mentors students beginning careers in data analytics.