Featured Speaker

Amy Casale - Sr. Manager, Ad Measurement, Roku

Amy leads Advertising Research at Roku, where she talks to streamers at scale to dive deeper into the “why” behind the “what”. In this role, Amy helps bridge the gap between consumer needs and advertiser opportunities, fueling ad innovation and driving meaningful value for both brands and audiences. Prior to Roku, Amy was at Kantar focused on cross media measurement and pioneering new creative testing solutions.

To further, through research, the scientific
practice of advertising and marketing

© the Advertising Research Foundation. All rights reserved. – Privacy Policy