Aliza is the Head of Advanced Advertising Innovation Research at A+E Global Media, where she leads the development of audience-based targeting and attribution solutions through A+E Precision and A+E Performance. She specializes in leveraging data-driven capabilities to optimize media campaigns, measure cross-platform effectiveness, and provide deep consumer insights that drive true ROI for brands. Aliza has held key roles at leading media companies from Nielsen, AMC Networks, and NBCUniversal, where she headed Sports Insights & Measurement. There, she played a pivotal role in shaping ad strategies for the four largest advertising events in media—NFL, Super Bowl, Olympics, and FIFA World Cup. Beyond her corporate experience, Aliza is an active industry thought leader. She has been a valued member of the ARF serving on both the Young Pros Advisory Board and now the Alumni Board. She is also a WIDE mentor and a member of both the Identity Resolution Working Group.