Adam Frazier has spent the last 10 years at Unilever where he is currently the Head of US Consumer Data Strategy. In this role he is focused on growing the effectiveness and efficiency of Unilever’s Marketing by building capabilities for Audience Insights/Activation, CRM, Data Collaboration, Full Funnel Measurement, and Consumer Data Privacy/Governance. Adam has worked across many different functions in his prior Unilever roles including Digital Media and Commerce, US Portfolio Strategy, and Net Revenue Management. Previously Adam spent time at Nielsen working on Marketing Mix Modelling and Trade Promotion Optimization for several of the largest CPG brands in the US.  Adam is a graduate of Indiana University and lives in Connecticut with his wife and two daughters.