Jess leads Measurement and Insights Strategy at Kargo, spearheading the intersection of data, marketing effectiveness, and strategic growth. Over the past 10+ years she held roles at eBay, Conde Nast, WebMD and Kantar with a focus on advertising research, consumer insights and brand strategy. Jess studied Food and Resource Economics at the University of Florida and received an M.S. from the University of Central Florida. Her longtime passion for health and wellness resulted in her becoming a 200 hour certified yoga instructor with an encyclopedic knowledge of nutritional science.