Dr. Duane Varan is CEO of MediaScience®, a global pioneer in media and advertising innovation research and lab-based research integrating neurometrics, facial expression analysis, eye tracking, response latency testing and other new advanced methods in better understanding the emotional dimensions of people's media encounters. Dr. Varan is the recipient of a number of awards including the Australian Prime Minister's Award for University Teacher of the Year and the Advertising Research Foundation's Erwin Ephron Demystification Award - one of the advertising research industry's most prestigious awards for lifetime achievement. Dr. Varan also continues to publish in academic journals and was ranked 7th worldwide in terms of the number of top-tier publications in the last decade-long review for the advertising research discipline.