Steven is the MediaScience Research Professor at the Ehrenberg-Bass Institute.He worked in the advertising industry, and ever since has been interested in understanding advertising and media. Since 2005, he has been involved with the Beyond :30 project, testing innovations in the media and advertising industry, often for the first time. He has expertise in the design of experiments and the use of biometric and survey measures of advertising effects.
In 2021, he was ranked in the top 5 of advertising researchers worldwide (equal #4), and was a co-author of the Best Paper in the Journal of Advertising Research in 2015. His work has appeared in international journals such as the Journal of Marketing, Journal of the Academy of Marketing Science, and Management Science. He is a Specialty Chief Editor for Frontiers in Communication, a Senior Editor for Electronic Markets, and an Associate Editor for the Journal of Interactive Marketing, and is on the editorial boards of the Journal of Advertising, Journal of Advertising Research, Journal of Electronic Commerce Research, and Communication Methods and Measures.