Ron is SVP of Digital Research and Standards for the Media Rating Council (MRC), a not-forprofit industry organization created in 1963 at the request of the U.S. Congress to assure high ethical and operational standards in audience measurement services. Ron’s background includes over 18 years of experience in media research auditing, oversight and advisory services. Prior to joining the MRC in March 2015, Ron was a Senior Manager at Ernst & Young performing audits on behalf of the MRC with a focus in digital measurement and interacting with MRC management and member organizations. Ron has a thorough knowledge of research best practices, operations, controls and information systems in Internet, Multi-media, Print, Radio and Television measurement services and is a CPA in the state of Florida.