Jerry is a Group Director of Marketing Effectiveness and Intelligence at VML, working with clients to prove how connected brands drive growth through analytics, research and holistic measurement frameworks. He's worked in the industry for over 16 years, holding roles at State Farm Insurance, National Association of Insurance Commissioners, and now VML, with a focus on evidence-based marketing. Jerry is also a member of the ARF's Cognition Council and has an interest in bringing neuroscientific theories into marketing measurement. He's based out of Kansas City, MO, where he lives with his wife and four children, all of whom kindly put up with his constant reading on the aforementioned topics in his spare time.