Graham leads the Media Analytics business unit, and is a research industry veteran, with a career spanning over 30 years. A serial research innovator, he pioneered the integration of biometric and behavioral measures to mainstream brand and advertising research for >25 years as Executive Vice-President and Head of Global Research Solutions at Kantar. He also led the team that built many of the brand and advertising tools and frameworks used by advertisers worldwide today. A frequent conference and media speaker, he has written and presented widely on topics including building successful brands, brand valuation, emotions in advertising, and neuromarketing. He studied Experimental Psychology at Oxford.