INSTRUCTIONS

STEP 1: LOG IN TO YOUR MYARF ACCOUNT

You must use or create a MyARF account to begin the ARF David Ogilvy Awards competition. After clicking “Enter Now,” you will be prompted to enter your MyARF credentials (unless you are already logged in).  If you don’t have a MyARF account, you can create one by going to the top right corner of the site and clicking on this icon:  . ARF Members and Non-Members can create or login with a MyARF account.

IMPORTANT: If you’re looking to gain access to the application questions and competition requirements before payment, you can always view this in our entry kit. The appendix  has examples of past winning campaigns, survey questions and more. The ARF David Ogilvy Awards Terms and Conditions can be found here.

STEP 2: SUBMIT PAYMENT

Once logged in, go back to Awards landing page, and again select “Enter Now.” This will bring you to the payment portal. Here, you can indicate how many campaigns you plan to enter. Credit card payment is preferred, but invoices can also be requested. There is a fee for each individual campaign entered:

• Member: $795
• Non-Member: $995
• Additional category: $500

UPDATE: When selecting the number of campaigns to purchase, you’ll be given two options: One Campaign in a Single Category and One Campaign in Two Categories. You can select one or both options, then indicate the number of entries you plan to purchase in each section. For instance:

• If you plan to enter only one campaign, please enter “1” where indicated in the One Campaign in Single Category
• If you plan to enter two campaigns, please enter “2” in the One Campaign in Single Category
• If you plan to enter one campaign into two categories, please enter “1” in the One Campaign in Two Categories
• You can also enter a combination of the above options.

For any payment questions, please reach out to registration@thearf.org.

STEP 3: ACCESS THE PORTAL

Once payment is complete, you will receive a confirmation email with a link to access the entry portal. (Check your spam if you do see this in your inbox). You can also access your entries at any time, by going to “My Account” on the ARF site and “My ARF Submissions.” This becomes visible once you have paid for your entries (or generated an invoice) and received a confirmation email.

STEP 4: COMPLETE THE DIGITAL ENTRY FORM

Once in the entry portal, select an individual entry number to complete each application. Each completed application will move to a section titled MY COMPLETED DAVID OGILVY AWARD ENTRIES. Any entries that are in process or incomplete will remain in MY ACTIVE DAVID OGILVY AWARD ENTRIES. New this year, entrants who are submitting the same work in two different categories only need to complete one application.

Important to note: The application process for the 2025 David Ogilvy Awards relies on a combination of structured questions and open-ended text. This combination assures a consistency in the information collected about each campaign. Completion of these questions enables the ARF to build a knowledge base on best practices in research and creative. The jury will be provided with both the structured answers and text entries.

For any questions on how to enter, reach out to davidogilvyawards@thearf.org or registration@therf.org.