Jay is a market researcher with extensive experience in designing and managing market research studies, data analysis, and drawing out valuable insights from market research data. His career spans blue chip client companies (Time Inc. NBC, and AOL), industry-leading market research suppliers (Gallup, Knowledge Networks and GfK MRI), and an academic research institute. He has been published in a wide variety of publications (academic journals, a Chinese advertising trade publication, a British advertising industry journal, and The Philadelphia Inquirer). He is a co-inventor on three issued US patents for methods of media exposure