Dana serves as Vice President of Insights and Measurement at NBCUniversal Advertising & Partnerships. In this role, Dana evaluates innovative measurement solutions and delivers thought provoking consumer and cultural insights across the breadth of NBCU Entertainment, News and Spanish language content. With more than 25 years in TV and digital media advertising, spanning both nascent businesses and large global corporations, Dana transforms data into actionable, insightful narratives and presents them in an impactful way for partners. Prior to joining NBCUniversal in 2020, Dana held similar research posts at FOX and Univision. She also worked on the product side at Nielsen in the early development of mobile audience measurement solutions. Dana is Co-Chair of the ARF Cultural Effectiveness Council. She studied TV & Radio Communications and Marketing at CUNY Brooklyn College and currently resides in New York City.