Ty is the Director of Market Engagement and co-founder of The B2B Institute, LinkedIn's think tank dedicated to building famous brands in B2B. Her mission is to make marketing science more accessible and actionable, driven by her passion for connecting dots and transforming insights into meaningful impact. At The B2B Institute, she leads partnerships with academics and industry experts to advance marketing science in B2B, scaling research initiatives and guiding LinkedIn's top customers through the B2B Edge brand consultancy program. With over 20 years of marketing experience spanning Google Inc., IBM, Nestle, and her B2B consultancy Spectacled Marketer, Ty has cultivated deep expertise in B2B marketing, content strategy, and marketing education. Beyond the boardroom, Ty is a two-time Olympic Trials qualifier in the 800 meters. The discipline and resilience she's developed as an elite athlete has informed her approach to business and leadership. She regularly shares insights on marketing science, mental models, leadership, and wellness, speaking at prestigious events including INBOUND, Adobe Summit, Adweek, and the Festival of Marketing.