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August 2016

What Matters to Millennials and How Private Label Delivers it

August 31 • 1:00 pm2:00 pm
via Webcast

Discover the key to growing Millennial shopper conversion in grocery retail. This session will summarize analysis of thousands of variables from within the Oracle Data Cloud data asset to help understand how Millennials shop relative to other generations. Understand insights on:Shopping behaviorMedia consumptionMarketing program responsiveness SpeakersMegan Margraff - Senior Director of Analytics, Oracle Data CloudAngela Myers - CPG Retail Strategy, Oracle Data Cloud 

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September 2016

The Science of Creative Inspiration

September 9 • 8:30 am10:00 am
The ARF,
432 Park Ave South
New York, NY 10016 United States

We all recognize it–JetBlue messages are clear and compelling. But how do they actually get there? What data, insights, and principles are used to create messages that communicate true value?Join Forethought and JetBlue on September 9th as they share their partnership on how they have developed effective communications derived from science, emotive drivers, and great creative to authentically resonate with consumers.  

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Visualizing Big Data: Social Network Analysis

September 14 • 1:00 pm2:00 pm
via Webcast

Social Network Analysis views Big Data in terms of network theory, consisting of nodes (representing individual actors within the digital network) and ties (which represent relationships between the individuals, such as Facebook friendships, hyperlinks, or Twitter responses) These networks are often depicted in network diagrams, visualizations that synthesize the tide of social network chatter into discernible, actionable research.Visualization of social networks is now coming online to make sense of Big Data and convey the results of analyses through emerging, open-source…

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Young Pros Chicago Happy Hour

September 14 • 5:30 pm7:30 pm
Rock Bottom Brewery,
1 W. Grand Avenue
Chicago, IL 60610 United States

Join the ARF Young Pros Chicago for a Fall Happy Hour at Rock Bottom Brewery September 14th! Network with other marketing and advertising research professionals, and as always – drinks and appetizers are on us!When: Wednesday, September 14th, 2016 5:30-7:30 PM CTWhere:  Rock Bottom Brewery – 1 W Grand Ave, Chicago, IL 60610 (take the red like to the Grand stop. The bar is on the corner of Grand and State.)  Bring…

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How Advertising Works – Neural Pathways to Great Creative

September 21 • 1:00 pm2:00 pm
via Webcast

Join The ARF on Wednesday, September 21st as we present our most ground-breaking research in over 30 years: How Advertising Works. In today’s fast-changing media environment, where marketers have more media investment choices than ever before, the C-suite is questioning whether their advertising across platforms is working to drive sales and where they should spend their next marketing dollar. An extensive literature review of over 250 studies, 50 neuroscience studies, two original experiments valued at $300k, analyses of current advertiser strategies, and…

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Maximizing Mobile Creative

September 22 • 10:30 am5:00 pm
The Helen Mills Theater,
137 W 26th Street
New Yorl, NY 10001 United States

It is indisputable. Mobile is rapidly becoming indispensable – to consumers, to marketers, and to their consumer experience initiatives. Consumers are checking their mobile devices more than 150 times a day, and at least 79% of smartphone owners are using their mobile devices to buy products and services with their mobile devices, and this figure is growing.It is therefore evident that today’s advertiser must master marketing through this channel—including effectively showcasing their brand creatively on mobile. The key is to…

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ARF at Advertising Week 2016

September 26 • 9:45 am11:15 am
Bing Stage,
New York, NY United States

9:45–10:30am: How Advertising Works – Original Groundbreaking ResearchThe ARF will be sharing findings from their original research How Advertising Works Today study, which provides marketers with a clear roadmap for media investment in today’s cross-platform world. This research, based on analysis of over 5,000 campaigns and $375B of worldwide ad spend, cracks the code of cross-platform advertising and establishes new Ground Truths around How Advertising Works.10:30–11:15am: Neuroscience Leads to Great Creative in Mobile The ARF shares their latest findings on…

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October 2016

How Advertising Works

October 12 • 1:00 pm2:00 pm
via Webcast

Featured SpeakerChris Bacon - EVP, Research and Innovation, Mobile, The ARFStay tuned for more information.

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Leadership Lab Fall Session — Quality Research

October 13 • 8:00 am12:30 pm
The ARF,
432 Park Ave South
New York, NY 10016 United States

Come join us in this Leadership Lab Session to acquire a sound knowledge best practices creating surveys that yield actionable insights.This session will be addressing the following topics:Defining Learning Objectives EffectivelyTranslating your Target Audience into a Survey SampleFundamentals of Statistical AnalysisHow to Write a Survey CorrectlyTelling the Story from the Data 

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Women In Analytics

October 13 • 2:00 pm7:30 pm
Havas Media,
200 Hudson
New York, NY 10013 United States

Women in Analytics is a women’s leadership initiative that is spearheaded by Gayle Fuguitt, CEO and President, The ARF, with the goal of evangelizing female leaders, creating an environment of co-mentoring, and energize the women driving growth in the analytics industry.On October 13, 2016, join women pioneers who will share their challenges and pivot points from their personal career journeys. Also, participate in a workshop—a practical guide on how to effectively communicate with presence in the workplace. Get ready to…

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