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August 2016

Science-Assisted-Creative? You’re Late!

August 3 • 1:00 pm2:00 pm
via Webcast

 Join the ARF and Forethought on August 3rd to explore the The Science Driven Creative.Ken Roberts (President at Forethought) will explore the advances in understanding consumer behavior and decision making, focussing on the rational and emotional motivators of brand choice. The discussion will inspire a rethink on brand and advertising strategy, built on the scientifically validated drivers of consumer behavior. Live case studies will be shared as well as updates…

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Mobile Research Quality: Continuing the Journey from Clipboard to Handheld

August 4 • 2:00 pm6:00 pm
GfK,
200 Liberty Street
New York, 10281 United States

This event is exclusive and free for ARF members.An estimated 30% to 40% of all online surveys are completed on a mobile device, and that is growing. Simply designing the “same old” online survey and the sending it out via mobile will not work.Join the ARF as we share successes, challenge conventions, and experiment with new techniques to optimize Mobile Research Quality.We will revisit the three principles laid out at Re!Think 2016:Define the sample to reach Growth GenerationsKeep the survey…

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Millennials’ Purchase Activities in Context of Their Daily Lives

August 9 • 1:00 pm2:00 pm
via Webcast

Join the ARF and Reality Mine on August 9th as we present “Millennials’ Purchase Activities in Context of Their Daily Lives.”Millennials’ media habits are under constant scrutiny but too often discussions lack insight on the context of media consumption amidst their daily lives. The USA TouchPoints, Hispanic TouchPoints, and TouchPoints studies around the world in 13 other nations, address the issues of location, social setting, media device use, shopping consideration and purchase activity, as well mood, attention levels and emotional…

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Data-Driven Media Design

August 10 • 1:00 pm2:00 pm
via Webcast

Join the ARF and Havas Media on August 10th as we present “Data-Driven Media Design.”If you’re like most marketers, you probably hear a lot these days about marketing being “data driven” and that more data is better. Unfortunately, this isn’t necessarily true. What we’ve found is that having the right data is what matters most. Using tried and tested clustering techniques we’ve been able to establish which types of behavioral data work best for some of our clients. Further, we’ve…

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Health & Wellness: Patients are People First

August 10 • 2:00 pm6:30 pm
The Lofts,
177 Prince Street, Penthouse 6
New York, NY United States

This event is exclusive and free for ARF members.Today, evolving consumer trends are shaping the future of healthcare. Similarly, healthcare marketing is adopting a more targeted, patient-centric model, resulting in a growing need for more data and deeper consumer insights.Join the ARF as we help healthcare marketers increase their chances for connecting with their target audience in motivating ways.We’ll go beyond just Rx and OTC case studies by examining how Health & Wellness marketers can enable success by putting the…

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Deep Dive Session: Cross-Platform

August 16 • 5:00 pm6:30 pm
The ARF,
432 Park Ave South
New York, NY 10016 United States

This event is exclusive and free for ARF members.One of our industry’s biggest challenges today is how to effectively invest in media across different platforms. In this session, we will review:Consumer behavior across different platforms.How viewability impacts your media investment.Evolving the effectiveness of your cross-platform advertising to keep up with today’s consumer and achieve ROI.Agenda5:00–5:20: Welcome & Networking (Beer/Wine/Cheese)5:20–5:30: Welcome5:30–6:05: Pressing Play on Cross-Screen Planning6:05–6:25: Presentation from RealityMine 6:25–6:30: Close6:30: Networking Reception  Venue The ARF432 Park Avenue South, 4th FloorNew…

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Creating Market Research Clones for Insights in 21st Century

August 17 • 1:00 pm2:00 pm
via Webcast

Social conversation is a rich, unfiltered source of consumer opinion. The challenge has always been finding insightful content obtained by traditional techniques like surveys and focus groups. TNS Global will shed some light on solutions to help you mine for social insight. And allow you to take proactive, forward-looking action.Product Ideation (B2C and B2B) (Qual + Social)Strategic Programmatic targeting basis Moment-based Segmentations  (Quant  + Qual + Social)Measuring viral propagation mechanism of videos (Quant + Social)War Room Response for IM tracking…

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September 2016

Deep Dive: Ad Blocking/Ad Fraud/Viewability

September 13

Stay tuned on how to register.

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How Advertising Works – Neural Pathways to Great Creative

September 21 • 1:00 pm2:00 pm
via Webcast

Join The ARF on Wednesday, August 3rd as we present our most ground-breaking research in over 30 years: How Advertising Works.   In today’s fast-changing media environment, where marketers have more media investment choices than ever before, the C-suite is questioning whether their advertising across platforms is working to drive sales and where they should spend their next marketing dollar. An extensive literature review of over 250 studies, 50 neuroscience studies, two original experiments valued at $300k, analyses of current advertiser strategies,…

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Maximizing Mobile Creative

September 22
The ARF,
432 Park Ave South
New York, NY 10016 United States

Stay tuned for more information.

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