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May 2016

Hacking the Commuter Code

May 4 • 1:00 pm2:00 pm
via Webcast

Join The ARF and Pandora Media on Wednesday, May 4th as we present the state of in-car audio with new insights from Edison Research’s study, “Hacking the Commuter Code.”One third of audio consumption takes place in the car equating to 87 minutes of listening per day. This groundbreaking study explores how evolving technologies, and mobile access have increased content choices, and thus have changed the audio experience for today’s commuters. To measure this environment, Edison outfitted 101 cars with GoPro cameras…

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Mobile Remakes the Path to Purchase

May 10 • 8:30 am5:00 pm
100 West 5th Street
Cincinnati, OH 45202 United States

Mobile Remakes the Path to Purchase: From "Bricks" to "Bricks & Clicks" to "Bricks & Clicks & Swipes"Deep dive presentations include:The impact of mobile and digital on the shopper’s path to purchase - its impact on advertising, couponing/discounting, loyalty and word of mouth recommendations.The opportunities from geo-targeting both in reaching the right consumer at the right time and closing the measurement loop from media to purchase.  Click Here to View AgendaAccomodations:We have a hotel room block at 21C Hotel with a…

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Become The Outlier: How to Stand Out in Your Research Career

May 11 • 6:00 pm8:00 pm
Geekdom SF,
620 Folsom Street, Suite 100
San Francisco, CA 94107 United States

San Francisco Young Pros - Join your fellow West Coast ARF Young Pros for our Spring "Learn" event on how to advance your research career.  The night will start with LinkedIn experts sharing best practices on how to communicate your experience and accomplishments online, and we'll end with a panel of research managers providing insights on how to accelerate your career and get your next promotion.When: Wednesday, May 11th, 6:00-8:00pm PDT6:00-6:30pm - Check-in, Drinks, Snacks, & Networking6:30-7:00pm - LinkedIn Best…

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How Advertising Works in The Cross-Platform Conundrum

May 12
Starcom MediaVest Group,
35 W. Upper Wacker Drive
Chicago, IL 60601 United States

Join the ARF and Industry leaders as we share:Further insights from The ARF's original research: How Advertising Works studies and what they reveal on maximizing cross-platform ROI, Creative/Neuro and Media Mix findingsInnovations in improved targeting beyond demos to specific audiencesLeveraging analytics and programmatic insights to enhance message delivery and maximize cross platform “kicker effects” SPONSORED BY:  

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Transforming Social Listening Into True Social Understanding

May 18 • 1:00 pm2:00 pm
via Webcast

Join The ARF and ListenFirst on May 18th to transform social listening to true social understanding.Learn how ListenFirst is taking social listening to a new level, uncovering complex and hidden insights from the most surprising corners of the internet. Also learn how ListenFirst helps brands and media companies truly understand how to use those surprising insights to supercharge their business.  Featured Speaker Jason Klein - Co-CEO and Co-Founder, ListenFirst   

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The Mobile Game Playbook

May 25 • 1:00 pm2:00 pm
via Webcast

The Mobile Game Playbook: Using Audience Measurement Data to Acquire, Retain and Maximize RevenuesStay tuned for more information on this webcast with Verto Analytics

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June 2016

Webcast with Ipsos

June 1 • 1:00 pm2:00 pm

 Stay tuned for more information on this webcast with Ipsos

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Leadership Lab: Neuroscience and Creative Development

June 2
The ARF,
432 Park Ave South
New York, NY 10016 United States

Industry and academic experts from agencies, advertisers and research suppliers will enlighten the audience on the application of neuroscience principles and techniques to the development of creative and media planning strategy. They will discuss how to maximize the effectiveness of an advertising campaign by appealing to the consumers’ emotions, boost engagement, and ultimately increase ROI.The guided discussion will gather professionals from agencies, advertisers and research suppliers around the value of neuroscience principles and research in the creative developments and will question the…

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Audience Measurement 2016

June 12June 14
Conrad New York,
102 N. End Avenue
New York, NY United States

Visit the official Audience Measurement 2016 website for more information. 

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Make Your Mark

June 14
Conrad New York,
102 N. End Avenue
New York, NY United States

Check back for more information.

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