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October 2016

Increasing Cross-Platform Impact with Out-of-Home

October 25 • 8:30am11:00am
Union League Club

Sometimes overlooked in cross-platform planning but rarely overlooked by consumers, Out of Home can be a cross-platform multiplier. New technologies and measurements are making it even more targetable and trackable. Learn and discuss how to maximize your use of one of the most “un-blockable” and “un-skippable” parts of the marketing mix. Speakers Jasper Snyder – EVP, Research & Innovation: Cross-Platform, The ARF Elliott Waldron – VP Analytics, Placed Stephen Freitas – Chief Marketing Officer, Outdoor Advertising Association of America Luke Madden – Account Director, Partners and Napier Dan Levi – EVP,…

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Measuring the Long-Term Effects of Television Advertising

October 26 • 1:00pm2:00pm
via Webcast

Journal of Advertising Research Best Paper Measuring the Long-Term Effects of Television Advertising Nielsen-CBS Study Uses Single-Source Data to Reassess the 'Two-Times' Multiplier"Stay tuned for more information

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November 2016

ARF Young Pros 5th Anniversary!

November 1 • 6:00pm8:30pm
Viacom Media Networks,
1515 Broadway (45th Street), 7th Floor
NYC, NY United States

The ARF Young Pros is turning 5 years old! What started as an idea has, over the past five years, grown into the largest group for young advertising and market research professionals, nationwide. We have held 80 events in six cities, for over 2,000 Young Pros!We are extremely excited to celebrate at the headquarters of our founding sponsor, Viacom Media Networks.When: Tuesday, November 1st, 6:00-8:30pmWhere: Viacom Media Networks, 1515 Broadway, New York (The Lodge with indoor/outdoor space and sweeping views…

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The True Value of a Loyal Mobile App User

November 2 • 1:00pm2:00pm
via Webcast

Mobile app audience acquisition is a $10 billion business and growing. But what every brand and advertiser should know is that regardless of app category, only 10%-20% of mobile app users remain post-download. And these loyal users drive between 75%-100% of app revenue. Attend this webinar to delve into the economics and behaviors of the high-value mobile app user.Key takeaways:Which app categories tend to have the most downloads and remaining active users?What are the demographics of loyal, active users across…

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Optimizing Cross-Platform Media Investment: Measurement and Targeting Today

November 2 • 2:00pm5:00pm
355 Park Avenue South
New York, 10010 United States

To stay relevant in today’s industry, you need to have the latest measurement, attribution, and targeting tools and processes to turn that data into optimized advertising plans. Are you up-to-date? All of our jobs depend on making the right decisions as billions of dollars are poured into connecting with the right consumer on the right platform the ideal amount of times . . . not too infrequently or too often. Join the ARF and Digitas as we unveil exclusive member-only…

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Young Pros Chicago Bootcamp

November 9 • 2:00pm7:00pm
FCB Chicago,
875 N. Michigan Avenue, Suite 2100
Chicago, United States

Back by popular demand, this exclusive half-day Young Pros event will feature a series of interactive learning sessions, followed by a reception with speakers and your fellow Young Pro peers in the Chicago area.When: Wednesday, November 9th, 2:00-7:00pm CTWhere: FCB Chicago (875 N. Michigan Avenue, 20th floor)Space is limited and the event is expected to reach capacity. Free for all Young Pros. Register ASAP to reserve your spot.Agenda 2:00-2:05pm: Introduction, The…

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The Roar of the Crowd: Segmenting Sports Fans to Increase Your ROI

November 10 • 1:00pm2:00pm
via Webcast

From the ever-expanding platforms professional sports use to engage consumers to experimenting with the idea of selling advertising space on jerseys in the U.S., the sports fan crowd is becoming more complex. The sports fan evolution is seemingly gaining traction from the rise of outlets such as eSports, making sports more accessible to more consumers, and redefining what it means to be a sports fan. While some universal truths may remain, being able to segment and understand these new fan…

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Mastering Mobile Marketing: Delivering on What Consumers Want Most

November 14November 15

An ARF West Coast Conference  It is indisputable. Mobile is rapidly becoming indispensable – to consumers, to marketers, and to their consumer experience initiatives. Consumers are checking their mobile devices more than 150 times a day, and at least 79% of smartphone owners are using their mobile devices to buy products and services with their mobile devices, and this figure is growing.So the question is “how do you take full advantage of this remarkable marketing opportunity”? You know about many mobile…

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Leadership Lab at ARF West

November 15 • 4:30pm6:00pm

Special ARF Leadership Lab ClassLeadership Impact, Influencing with Insights:  a Panel Discussion Learn from visionary insight leaders at ARF West on how they influence their organizations with superior consumer and marketplace insights.Artie Bulgrin – SVP, Global Research & Analytics, ESPN, ARF Board of DirectorsJane Clarke – CEO & Managing Director, Coalition for Innovative Media Measurement (CIMM), ARF Board of DirectorsJed Meyer – EVP, Corporate Research, Univision Communications, Chair, ARF Board of DirectorsBrad Smallwood – VP, Measurement & Insights, Facebook, ARF…

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December 2016

Young Pros NYC Bootcamp

December 1
Google NYC,
111 8th Avenue, 11th Floor
New York, 10011 United States

ARF Young Pros are invited to attend the Young Pros Bootcamp at Google NYC on December 1st. This full day “mini conference” just for Young Pros features exciting speakers and hands-on training.PLEASE NOTE: The event is free for all Young Pros, but you must be registered to attend. We will not accept walk-ins at this event.When: Thursday, December 1: 9:00am-6:00pm ESTWhere: Google NYC 111 8th Avenue, 11th Floor (enter on 8th Avenue between 15/16th Streets)Autumn Tech Talk Room (note this…

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