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January 2017

Establishing Drivers of Brand Preference/Choice

January 18 • 8:00am5:00pm

Learn about the top drivers that consistently improve brand preference and therefore financial performance over time. Meta-analysis of over 10,000 participant-provided concept, ad and campaign evaluations has established direct linkages between brand marketing decisions and the resulting changes in brand strength.SpeakerFrank Findley – MSW.ARS Research/MASB Brand Investment & Valuation Project Team 

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Leading with Multicultural: Insights to Drive Marketing Strategy & Growth

January 18 • 1:00pm6:00pm
Nestle,
800 N. Brand Blvd
Glendale, CA United States

For advertisers today, embedding a multicultural perspective into their marketing efforts is not a choice, it’s a necessity.  Brands that lead with multicultural insights and an inclusive strategic approach reap the highest ROI.  Join The ARF and ANA on January 18 at Nestle’s in Glendale, CA, as industry leaders share a deeper, data-driven understanding of multicultural purchasing patterns and how they have created meaningful experiences that are truly personalized… and not…

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Data Science: Insights that Inspire Great Creative

January 19 • 9:30am2:30pm
Nestle,
800 N. Brand Blvd
Glendale, CA United States

Data Science. Friend or foe? There is a lot of hype around the relationship between data and creativity. While some marketers still believe data restricts creativity, the majority are recognizing the symbiosis.On January 19 data science and creative global leaders will share the ways brands are devising and implementing strategies to balance both data and creativity to optimize their ad campaigns.You will walk away with a better understanding of:Where the right place is for…

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How Advertising Works 2017: ARF Original Research

January 25 • 1:00pm2:00pm
via Webcast

The 2017 How Advertising Works initiative is designed to establish ground truths on three key issues for our industry. Join the ARF experts on this webcast to hear details on this groundbreaking original research and how to get involved. 2017 ARF Original Research Experiments Creating Effective Mobile AdvertisingWhat are the most impactful ways to create valuable mobile advertising that doesn't disrupt the consumer experience?Optimizing Mobile Research QualityHow can surveys be designed to take advantage of the unique ways in which consumers communicate…

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Winter Leadership Lab

January 26 • 8:00am10:00am
The ARF,
432 Park Ave South
New York, NY 10016 United States

DMP.  DSP.  CTR.  RTB.  SEO.  UGC.  Just some of the crazy alphabetic combinations of jargon you see everywhere. So how do you get up to speed in the world of Ad Tech?ARF’s Leadership Lab can help.  Join us this winter as we make sense of the acronyms, and give you the tools to make the complicated Ad Tech world simple. We’ll start with the principles of the Ad Tech landscape, tackle the in’s and out’s of how Ad Tech works,…

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February 2017

The “Hangover Effect”: How Political Advertising Poisons your Brand

February 1 • 1:00pm2:00pm
via Webcast

When it comes to advertising your brand will be known by the company it keeps... and it seems you don’t want your brand fraternizing with a political crowd.New research by J. Walter Thompson and Forethought reveals how brands and advertising investment is damaged when advertising runs in the company of political advertising.  We call this  “The Hangover Effect”, impacting consumers rationally and emotionally.  This is certainly a cautionary tale.Mark Truss, Global Director of Brand Intelligence, J. Walter Thompson and Michael…

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Winter Leadership Lab

February 2 • 8:00am10:00am
The ARF,
432 Park Ave South
New York, NY 10016 United States

DMP.  DSP.  CTR.  RTB.  SEO.  UGC.  Just some of the crazy alphabetic combinations of jargon you see everywhere. So how do you get up to speed in the world of Ad Tech?ARF’s Leadership Lab can help.  Join us this winter as we make sense of the acronyms, and give you the tools to make the complicated Ad Tech world simple. We’ll start with the principles of the Ad Tech landscape, tackle the in’s and out’s of how Ad Tech works,…

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Women In Analytics: Storytelling

February 2 • 1:00pm4:30pm
84.51,
100 West 5th Street
Cincinnati, OH 45202 United States

Storytelling: From Insights to ImpactEffective storytelling means sharing the right story and delivering it in the right way. How do you decide what is indispensable and what is insignificant? How do you best hone your message for impact and relevance?Join us for the afternoon of February 2 at 84.51's offices in Cincinnati for a storytelling workshop. Take away best practices for message tracking your story, hear success case studies and practice your skills.Featured SpeakersKatie Waterson – Co-Founder, WatersonGarner LLCMichelle Tower…

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The Blocked Web:  Blessing or Curse?

February 7 • 2:00pm5:00pm
The ARF,
432 Park Ave South
New York, NY 10016 United States

We know consumers are blocking ads, and the trend will continue.  We’ll revisit the motivations, but then dive deeper into whether this actually presents an opportunity for consumer, publishers, and marketers.  Does the blocked web create options for publishers and marketers to communicate directly with those consumers who want to talk with them?  It changes the paradigm of the cluttered digital ad space, and instead says, let’s have a one-to-one engagement.  Here’s content you might find interesting, here are some…

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Maximizing Your Marketing Budget

February 8 • 1:00pm2:00pm
via Webcast

Maximizing Your Marketing Budget: New Resource for Media Research and Case StudiesFeatured SpeakerElissa Moses - CEO, Ipsos Neuro & Behavioral Science Center  

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