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June 2016

US Election 2016: The Inside Track

June 1 • 1:00 pm2:00 pm
via Webcast

The 2016 U.S. Presidential election is six months away. Get the inside track on the campaign in a complimentary webinar series from Ipsos’ political polling team.Each webinar will offer a thought-provoking examination of key election dynamics and players, feature predictions from our team of political experts, and address issues as they emerge.In this webinar, we will explore:The big trends that are shaping our world.The state of the election, including the nominating process and current candidate shares.Donald Trump—is he a spoiler…

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Leadership Lab: Neuroscience and Creative Development

June 2
The ARF,
432 Park Ave South
New York, NY 10016 United States

Industry and academic experts from agencies, advertisers and research suppliers will enlighten the audience on the application of neuroscience principles and techniques to the development of creative and media planning strategy. They will discuss how to maximize the effectiveness of an advertising campaign by appealing to the consumers’ emotions, boost engagement, and ultimately increase ROI.The guided discussion will gather professionals from agencies, advertisers and research suppliers around the value of neuroscience principles and research in the creative developments and will question the…

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Audience Measurement 2016

June 12June 14
Conrad New York,
102 N. End Avenue
New York, NY United States

Visit the official Audience Measurement 2016 website for more information. 

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ARF Young Pros Make Your Mark Presented by Dstillery

June 14 • 5:00 pm7:30 pm
Conrad New York,
102 N. End Avenue
New York, NY United States

We’ve assembled the top speakers from the ARF’s Audience Measurement conference, and Thought Leaders from throughout the industry, for an inspirational afternoon of networking and learning. Ask your burning career and industry questions during intimate, small-group round table sessions. Table LeadersDavid Poltrack – CRO, CBS and President, CBS VisionAaron Fetters – SVP, Marketing Solutions, comScore Gian Fulgoni – Co-Founder & Chairman Emeritus, comScore David Cutbill – US Advisory Lead, Media & Entertainment, Deloitte & Touche LLPLauren Moores – VP, Strategy, Dstillery…

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Live from Cannes!

June 20 • 12:00 pm1:00 pm
via Webcast

The ARF comes to you live from the Cannes Lions International Festival of Creativity!Stay tuned for more information...

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July 2016

How Advertising Works – Cross-Platform ROI

July 13 • 1:00 pm2:00 pm
via Webcast

Join The ARF on Wednesday, July 13th as we present our most ground-breaking research in over 30 years: How Advertising Works.   In today’s fast-changing media environment, where marketers have more media investment choices than ever before, the C-suite is questioning whether their advertising across platforms is working to drive sales and where they should spend their next marketing dollar. The difficulty in answering this question is increased by the complexity involved in measuring the effectiveness of channels together, and an…

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Women In Analytics

July 19
Unnamed Venue,
San Francisco, Los Angeles, or Chicago,

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Young Pros Panel at ARF West

July 19July 21
Unnamed Venue,
San Francisco, Los Angeles, or Chicago,

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ARF West

July 20July 21
Unnamed Venue,
San Francisco, Los Angeles, or Chicago,

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Young Pros Summer Social

July 28
Unnamed Venue,
New York,

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