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September 2016

ARF at Advertising Week 2016

September 26 • 9:45am11:15am
Bing Stage,
11 Times Square (8th Avenue, between 41st/42nd Streets)
New York, NY United States

9:45–10:30am:How Advertising Works – Original Groundbreaking ResearchThe ARF will be sharing findings from their original research How Advertising Works Today study, which provides marketers with a clear roadmap for media investment in today’s cross-platform world. This research, based on analysis of over 5,000 campaigns and $375B of worldwide ad spend, cracks the code of cross-platform advertising and establishes new Ground Truths around How Advertising Works.Speakers Gayle Fuguitt – CEO & President, The ARF Jasper Snyder – EVP, Research & Innovation:…

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Getting the ROI Right for Mobile App Advertising

September 28 • 1:00pm2:00pm
via Webcast

Verto Analytics presents a new industry metric to measure the ROI of mobile app advertising.With mobile app advertising driving more than half of the revenue growth in digital advertising, evaluating ROI on spend has never been more important. The current metric in mobile app advertising has always been CPI (cost-per-install). But for mobile app publishers and advertisers, CPI is not connected to their revenues which are based on monetizing loyal active users. Only about 5-15% of downloads lead to active…

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October 2016

Leadership Lab Fall Session — Quality Research

October 13 • 8:00am12:30pm
The ARF,
432 Park Ave South
New York, NY 10016 United States

Come join us in this Leadership Lab Session to acquire a sound knowledge best practices creating surveys that yield actionable insights.This session will be addressing the following topics:Defining Learning Objectives EffectivelyTranslating your Target Audience into a Survey SampleFundamentals of Statistical AnalysisHow to Write a Survey CorrectlyTelling the Story from the Data 

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Women In Analytics

October 13 • 2:00pm7:30pm
Havas Media,
200 Hudson
New York, NY 10013 United States

Women in Analytics is a women’s leadership initiative that is spearheaded by Gayle Fuguitt, CEO and President, The ARF, with the goal of evangelizing female leaders, creating an environment of co-mentoring, and energize the women driving growth in the analytics industry.On October 13, 2016, join women pioneers who will share their challenges and pivot points from their personal career journeys. Also, participate in a workshop—a practical guide on how to effectively communicate with presence in the workplace. Get ready to…

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How Reliable Are Neuromarketers’ Measures of Advertising Effectiveness?

October 19 • 1:00pm2:00pm
via Webcast

Journal of Advertising Research Best PaperHow Reliable Are Neuromarketers’ Measures of Advertising Effectiveness? Data from Ongoing Research Holds No Common Truth among Vendors 

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Increasing Cross-Platform Impact with Out-of-Home

October 25 • 8:30am11:00am
Union League Club

Sometimes overlooked in cross-platform planning but rarely overlooked by consumers, Out of Home can be a cross-platform multiplier. New technologies and measurements are making it even more targetable and trackable. Learn and discuss how to maximize your use of one of the most “un-blockable” and “un-skippable” parts of the marketing mix.SpeakersJasper Snyder – EVP, Research & Innovation: Cross-Platform, The ARFElliott Waldron – VP Analytics, PlacedStephen Freitas – Chief Marketing Officer, Outdoor Advertising Association of AmericaLuke Madden – Account Director, Partners and NapierDan Levi – EVP, Chief Marketing Officer, Clear Channel OutdoorLocation…

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Measuring the Long-Term Effects of Television Advertising

October 26 • 1:00pm2:00pm
via Webcast

Journal of Advertising Research Best Paper Measuring the Long-Term Effects of Television Advertising Nielsen-CBS Study Uses Single-Source Data to Reassess the 'Two-Times' Multiplier" Stay tuned for more information

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November 2016

ARF Young Pros 5th Anniversary!

November 1 • 6:00pm8:00pm
Viacom Media Networks,
1515 Broadway (45th Street), 7th Floor
NYC, NY United States

The ARF Young Pros is turning 5 years old! What started as an idea has, over the past five years, grown into the largest group for young advertising and market research professionals, nationwide. We have held 80 events in six cities, for over 2,000 Young Pros!We are extremely excited to celebrate at the headquarters of our founding sponsor, Viacom Media Networks.When: Tuesday, November 1st, 6:00-8:00pmWhere: Viacom Media Networks, 1515 Broadway, New York (The Lodge with indoor/outdoor space and sweeping views…

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How Advertising Works – Mobile Research Quality

November 2 • 1:00pm2:00pm
via Webcast

An estimated 30% to 40% of all online surveys are completed on a mobile device, and that is growing. Simply designing the "same old" online survey and the sending it out via mobile will not work.Join the ARF as we review our Mobile Research Quality Checklist – your roadmap to help make your mobile consumer research more effective and more reliable. We’ll discuss how long is too long for mobile surveys, who’s more likely to complete your survey on a…

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Optimizing Cross-Platform Media Investment: Measurement and Targeting Today

November 2 • 2:00pm5:00pm
355 Park Avenue South
New York, 10010 United States

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