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December 2016

ARF Member Holiday Party

December 8 • 5:00pm8:00pm
The ARF,
432 Park Ave South
New York, NY 10016 United States

Members, Come and celebrate with The ARF at our Member Holiday Party!Mingle and enjoy delightful conversation, food and beverages with ARF staff, Board of Directors, and fellow members at our new offices. Please RSVP, by sending an email to Samantha Massa. 

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How Advertising Works – Mobile Research Quality

December 14 • 1:00pm2:00pm
via Webcast

An estimated 30% to 40% of all online surveys are completed on a mobile device, and that is growing. Simply designing the "same old" online survey and the sending it out via mobile will not work.Join the ARF as we review our Mobile Research Quality Checklist – your roadmap to help make your mobile consumer research more effective and more reliable. We’ll discuss how long is too long for mobile surveys, who’s more likely to complete your survey on a…

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January 2017

Programmatic People

January 11, 2017 • 1:00pm2:00pm
via Webcast

Featured SpeakerTaylor Schreiner - VP, Research, TubeMogul

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Leading with Multicultural: Insights to Drive Marketing Strategy & Growth

January 18, 2017 • 1:00pm6:00pm
Nestle,
800 N. Brand Blvd
Glendale, CA United States

For advertisers today, embedding a multicultural perspective into their marketing efforts is not a choice, it’s a necessity.  Brands that lead with multicultural insights and an inclusive strategic approach reap the highest ROI.  Join The ARF and ANA on January 18 at Nestle’s in Glendale, CA, as industry leaders share a deeper, data-driven understanding of multicultural purchasing patterns and how they have created meaningful experiences that are truly personalized… and not simply translated.You’ll find answers to:Why it’s important to develop…

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Data and Creative

January 19, 2017 • 9:30am5:30pm
Kantar Added Value,
3400 Cahuenga Boluevard West
Los Angeles, CA United States

Data Science. Unlocking Insights that Inspire Great Creative Data Science. Friend or Foe? There is a lot of hype around the relationship between data and creativity. While some marketers still believe data restricts creativity, the majority are recognizing the power of data and creativity working together. Data enhances Research, data proves Insights, data informs Strategy and data influences Creative ideas. Join the ARF and industry leaders on January 19 as we take a deep-dive into the ways brands are using…

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Winter Leadership Lab

January 26, 2017 • 8:00amFebruary 23, 2017 • 10:00am
The ARF,
432 Park Ave South
New York, NY 10016 United States

DMP.  DSP.  CTR.  RTB.  SEO.  UGC.  Just some of the crazy alphabetic combinations of jargon you see everywhere. So how do you get up to speed in the world of Ad Tech?ARF’s Leadership Lab can help.  Join us this winter as we make sense of the acronyms, and give you the tools to make the complicated Ad Tech world simple. We’ll start with the principles of the Ad Tech landscape, tackle the in’s and out’s of how Ad Tech works,…

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February 2017

Women In Analytics

February 2, 2017
Unnamed Venue,
Cincinnati, OH United States

Stay tuned for more information on this event. For more information, visit Women in Analytics.

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Diversity Inclusion Forum

February 7, 2017 • 5:00pm7:00pm
The ARF,
432 Park Ave South
New York, NY 10016 United States

Stay tuned for more information on this event.

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Maximizing Your Marketing Budget

February 8, 2017 • 1:00pm2:00pm
via Webcast

Maximizing Your Marketing Budget: New Resource for Media Research and Case StudiesFeatured SpeakerElissa Moses - CEO, Ipsos Neuro & Behavioral Science CenterStay tuned on how to register for this webcast.

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Ad Block

February 9, 2017
The ARF,
432 Park Ave South
New York, NY 10016 United States

Stay tuned for more information on this event. 

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