Verto Analytics presents a new industry metric to measure the ROI of mobile app advertising.
With mobile app advertising driving more than half of the revenue growth in digital advertising, evaluating ROI on spend has never been more important. The current metric in mobile app advertising has always been CPI (cost-per-install). But for mobile app publishers and advertisers, CPI is not connected to their revenues which are based on monetizing loyal active users. Only about 5-15% of downloads lead to active 30-day users, and out of those 10-50%, can be monetized. In this session, Verto Analytics’ VP of Client Services, Laura Grover, will present a new framework for mobile app advertising which measures the conversion between installs and long-term user activity to measure monetization opportunities within the mobile app space.
Highlights:
- Who are the major players in mobile app advertising today, and how do the economics work?
- Why is the industry standard measurement for ROI lacking?
- How can mobile app publishers and advertisers keep better tabs on their spend and improve financial outcomes?
Speaker
Laura Grover – VP, Client Services, Verto Analytics
