To optimize ad experience, avoid ad blockers through optimized delivery and master the creative – Manuel Garcia-Garcia
62% of campaigns are not using mobile in the optimal way – Manuel Garcia-Garcia
Device orientation matters: 65% of subjects watched vertically and only watched 14% of the ad; when phone was turned, 47% of the ad was viewed. – Diana Lucaci
When approaching users in a mobile environment: think differently; consider the format; consider the delivery; and, consider the person on the other end of the phone – Ari Brandt
Delivering your message early (in the first 10 seconds) results in stronger brand message and stronger message recall – Hannah Pavalow
How relevant the content and message are is more important than length of ad. Take the time needed to tell the story, but no longer – Hannah Pavalow
Event Content
Opening — Setting Context: How Advertising Works
Manuel Garcia-Garcia, PhD – SVP, Research & Innovation, The ARF
“Race to X” Factor: Neuroscience Research into Brand Receptivity in Mobile
Diana Lucaci – NeuroMarketing Expert & CEO, True Impact
Ari Brandt – CEO & Co-Founder, MediaBrix
Featured Speakers
Diana Lucaci – NeuroMarketing Expert & CEO, True Impact
Ari Brandt – CEO & Co-Founder, MediaBrix
Manuel Garcia-Garcia, PhD – SVP, Research & Innovation, The ARF