Key Takeaways

  • To optimize ad experience, avoid ad blockers through optimized delivery and master the creative – Manuel Garcia-Garcia
  • 62% of campaigns are not using mobile in the optimal way – Manuel Garcia-Garcia
  • Device orientation matters: 65% of subjects watched vertically and only watched 14% of the ad; when phone was turned, 47% of the ad was viewed. – Diana Lucaci
  • When approaching users in a mobile environment: think differently; consider the format; consider the delivery; and, consider the person on the other end of the phone – Ari Brandt
  • Delivering your message early (in the first 10 seconds) results in stronger brand message and stronger message recall – Hannah Pavalow
  • How relevant the content and message are is more important than length of ad. Take the time needed to tell the story, but no longer – Hannah Pavalow

Event Content

Opening — Setting Context: How Advertising Works
Manuel Garcia-Garcia, PhD – SVP, Research & Innovation, The ARF

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“Race to X” Factor: Neuroscience Research into Brand Receptivity in Mobile
Diana Lucaci – NeuroMarketing Expert & CEO, True Impact
Ari Brandt – CEO & Co-Founder, MediaBrix

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(video will play at the beginning of this presentation)


Making Mobile Video Work: Facebook’s Global Creative Research
Hannah Pavalow – Agency Measurement Leader, Advertising Research, Facebook

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(video will play at the beginning of this presentation)

Featured Speakers
Diana Lucaci – NeuroMarketing Expert & CEO, True Impact
Ari Brandt – CEO & Co-Founder, MediaBrix
Manuel Garcia-Garcia, PhD – SVP, Research & Innovation, The ARF