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Digital Video Takes the Spotlight

February 23

Today, driving greater business impact through more effective advertising means utilizing a digital video first strategy. Be inspired by neuroscience research into mobile brand receptivity as well as learnings on how to adjust the creative process to a mobile environment.

Join us for a two hour ARF Genius Gem event, “Digital Video Takes the Spotlight,” on February 23 at The ARF office. Two highly rated call for content submissions, one by MediaBrix and the other by Facebook, will be presented along with an update on How Advertising Works Phase 2.

Discuss and delve into the digital video conversation. Shine a spotlight and impact your business.

Featured Speakers
Diana Lucaci – NeuroMarketing Expert & CEO, True Impact
Ari Brandt – CEO & Co-Founder, MediaBrix
Manuel Garcia-Garcia, PhD – SVP, Research & Innovation, The ARF

 
Click Here to Register 


Agenda

5:00–5:30pm
Arrival & Registration

5:30–5:40pm
Opening — Setting Context: How Advertising Works
An update on the three critical areas for research in the area of effective mobile advertising: impact of autoplay videos and audio in video ads, the most effective placement for video ads, user perception of ads as valuable.
Manuel Garcia-Garcia, PhD – SVP, Research & Innovation, The ARF

5:40–6:00pm
“Race to X” Factor: Neuroscience Research into Brand Receptivity in Mobile
Billions of dollars are being invested in mobile video as the next platform to engage users and drive business metrics, but are campaigns actually engaging users or being X’d out? This presentation will address: the kind of human attention your mobile video campaign garners, how do we measure user receptivity and impact, which mobile executions ensure mental encoding and consideration and what’s the “Race to X” factor that plagues most mobile advertising today, and how do we prevent it from happening?
Diana Lucaci – NeuroMarketing Expert & CEO, True Impact
Ari Brandt – CEO & Co-Founder, MediaBrix

6:00–6:20pm
Making Mobile Video Work: Facebook’s Global Creative Research
Understanding mobile feed creative across regions and audiences is critical to making mobile video work. What are the different pieces of creative research globally and how do their results compare? Across all methodologies and regions, what high level findings can inform the creative process? How does the creative process need to change in response to mobile environments?
Hannah Pavalow – Agency Measurement Leader, Advertising Research, Facebook

6:20–6:30pm
Discussion & Closing

6:30–7:30pm
Cocktail Reception

 

Details

Date:
February 23
Event Category:

Venue

The ARF
432 Park Ave South
New York, NY 10016 United States
Phone:
212.751.5656