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Women In Analytics: Storytelling

February 2 • 1:00pm4:30pm

Storytelling: From Insights to Impact

Effective storytelling means sharing the right story and delivering it in the right way. How do you decide what is indispensable and what is insignificant? How do you best hone your message for impact and relevance?

Join us for the afternoon of February 2 at 84.51’s offices in Cincinnati for a storytelling workshop. Take away best practices for message tracking your story, hear success case studies and practice your skills.

Featured Speakers
Katie Waterson – Co-Founder, WatersonGarner LLC
Michelle Tower – Director, Business Intelligence & Analytics, Procter & Gamble
Angie Ficek – Senior Researcher, Twitter
Julie Pahutski – SVP, Consumer Insights, Empower MediaMarketing, Inc.
Elle Morris – The Clientist/Brand Relationship Expert
Sandy Steiger – VP, Insights, 84.51
Rachael Feigenbaum – SVP, Events Program Producer, The ARF

   
Click Here to Register

Agenda

1:00–1:30pm
Arrival & Registration

1:30–1:40pm
Opening Remarks
Rachael Feigenbaum – SVP, Events Program Producer, The ARF
Sandy Steiger – VP, Insights, 84.51

1:40–2:10pm
Keynote
How Do You Craft a Story
You’ve done all of the analytics, gathered the insights and are ready to put your 55 page deck together. It’s time to let go! Learn key pointers about how to look across your material and craft a “sticky” story (and a shorter deck).
Katie Waterson – Co-Founder, WatersonGarner LLC

2:10–3:00pm
Storytellers in Action
Industry leaders share their successes (and learning moments) when crafting a story for maximum impact.
Angie Ficek – Senior Researcher, Twitter
Michelle Tower – Director, Business Intelligence & Analytics, Procter & Gamble
Julie Pahutski – SVP, Consumer Insights, Empower MediaMarketing, Inc.

3:00–3:20pm
Coffee Break

3:20–3:40pm
Storyteller Panel
Best practices and specific takeaways from those on the front lines.
Angie Ficek – Senior Researcher, Twitter
Michelle Tower – Director, Business Intelligence & Analytics, Procter & Gamble
Julie Pahutski – SVP, Consumer Insights, Empower MediaMarketing, Inc.
Moderator: Elle Morris – The Clientist/Brand Relationship Expert

3:40–4:00pm
Table Discussions
In small moderated groups, discuss how to apply the insights you’ve learned to your next presentation.

4:00–4:20pm
Speed Round
Table moderators synthesize and report back on discussions.

4:20–4:30pm
Closing Remarks
Rachael Feigenbaum – SVP, Events Program Producer, The ARF

4:30–5:30pm
Cocktail Reception
 

Visit Women in Analytics for more information.
 


 

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Details

Date:
February 2
Time:
1:00pm–4:30pm
Event Category:

Venue

84.51
100 West 5th Street
Cincinnati, OH 45202 United States