This event is exclusive and free for ARF members.

One of our industry’s biggest challenges today is how to effectively invest in media across different platforms. In this session, we will review:

  • Consumer behavior across different platforms.
  • How viewability impacts your media investment.
  • Evolving the effectiveness of your cross-platform advertising to keep up with today’s consumer and achieve ROI.

2016-08_ARF_Cross-Platform_Speakers

Agenda
5:00–5:20: Welcome & Networking (Beer/Wine/Cheese)
5:20–5:30: Welcome
5:30–6:05: Pressing Play on Cross-Screen Planning
6:05–6:25: Presentation from RealityMine
6:25–6:30: Close
6:30: Networking Reception
 

Venue
The ARF
432 Park Avenue South, 4th Floor
New York, NY

 

 

Reception Sponsored by: