This event is exclusive and free for ARF members.

Today, evolving consumer trends are shaping the future of healthcare. Similarly, healthcare marketing is adopting a more targeted, patient-centric model, resulting in a growing need for more data and deeper consumer insights.

Join the ARF as we help healthcare marketers increase their chances for connecting with their target audience in motivating ways.

We’ll go beyond just Rx and OTC case studies by examining how Health & Wellness marketers can enable success by putting the consumer front and center and understanding them holistically beyond just the purchase behavior of their medical needs/conditions. We’ll also investigate how current culture markers, brand building best practices, predictive data models, and emerging technologies can drive consumer relevance in the Health & Wellness landscape. Then we will open up the floor to discuss and debate the toughest questions on this topic and how to deliver impactful solutions. We will close with networking and cocktails.

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Agenda

2:00-2:30 Networking and Gathering
2:30-2:35 Introduction
2:35-2:40 Host Sponsor Introduction
2:40-2:45 Introduction of Sparks & Honey
2:50-3:45 Interactive Culture Workshop led by Sparks & Honey
3:45-4:00 BREAK
4:05-4:20 Brand Building:  Why Brands Need Contradictions, led by Y&R Health
4:20-4:35 Shifting from “customer satisfaction” to “customer experience”—Seeing customers from varied perspectives, led by Naxion
4:35-4:55 Understanding the Person First Through Mobile Innovations and Research, led by Kantar Health
4:55-5:15 Discussants Summary
5:15-5:20 Close
5:20-6:30 Networking and Cocktails, sponsored by Host Sponsor

Venue:
The Lofts
177 Prince Street, Penthouse 6
(between Thompson & Sullivan Streets)

 

 

SUPPORTING SPONSOR:

HOST SPONSOR: