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ARF Young Pros Advisory Board

Lura Anyanwu Lura Anyanwu (Chicago Chair)

Lura Anyanwu is a Senior Analyst and part of the Strategic Analytics Healthcare team at FCB Chicago. Although relatively new to the analytics field, Lura has quickly become responsible for conducting marketing and business analysis, reporting and consumer research across various healthcare and new business clients. Lura graduated from Spelman College in 2010 with a BA in Economics and will earn her Masters of Science in Business Analytics from the University of Notre Dame in 2017. Lura currently serves as the chair of the ARF Young Pros Chicago steering committee, and sits on the National Young Pros Advisory Board. Lura is originally from Milwaukee, WI but the majority of her family all over the world, mainly Nigeria and Panama. In her free time, Lura enjoys running, cooking, going to concerts and playing with her dogs, Sugar and Marley.

Dave Blumberg David Blumberg (Engagement Committee Co-Chair)

Dave Blumberg is a Manager of Brand & Consumer Insights at Comedy Central. In this role, he designs and executes custom research projects to help inform marketing and development strategies for new and existing franchises. Prior to joining Comedy Central, Dave spent five years at ESPN on the Advertiser Insights team and supported Ad Sales through his work with an award-winning online insights community and managed the day-to-day relationship with the ESPN Lab. Dave holds a Master of Science degree in Communication Research from Boston University and a Bachelor of Arts degree from Pennsylvania State University. In his free time, he enjoys playing organized sports, cooking and relaxing with a good movie.

Jeff Buchan Jeff Buchan

Jeff Buchan serves as Associate Manager of Global Industry Relations for Google, where his focus is aligning the company’s business objectives with industry and government policy. As part of his role, Jeff is responsible for partnering with key industry associations to address the issues most relevant to Google and to the advertising and tech industries. At Google, he has also worked on the GeoCommerce Team, working with small businesses to drive online growth and increase their digital presence. Jeff was selected as a finalist for Forbes’ 2015 30 Under 30 List for Marketing & Advertising. He currently serves on the Board of Directors for the Manhattan Chamber of Commerce, the Board of Directors for the Advertising Research Foundation and the Advertising Research Foundation’s Young Pros Advisory Board. Jeff graduated Cum Laude from Duke University, with a BA in Political Science and received his MBA from the NYU Stern School of Business. Jeff is based in New York City.

Kelly Castellon Kelly Castellon

Senior Analyst, Marketing Effectiveness, Nielsen

Kelly Castellon is a Senior Analyst on the Marketing Effectiveness team at Nielsen. She supports various clients within the beauty, household goods, and food & beverage categories. Kelly spent the first couple of years of her career focused on Market Mix Modeling to determine Marketing ROIs. She now focuses on Nielsen’s Brand Effect products, to understand and optimize advertising performance in-flight. Kelly graduated from the University of Virginia (Go Hoos!) with a BA in Foreign Affairs and Spanish. Originally hailing from Fort Lauderdale, Florida, Kelly has also called Chicago and now New York City home. She enjoys trying new recipes, travelling, and watching anything that airs on BRAVO.

Maris Cohen Maris Cohen (Chair)

Maris Cohen is a content marketer for research firm The NPD Group, where she writes about retail trends and serves as managing editor of their website. In this role, she works to build NPD’s audience of manufacturers and retailers by creating and delivering valuable content across their digital channels. Prior to joining NPD, Maris spent five years at Kantar Media, where she developed the research company’s thought leadership initiatives through storytelling with advertising data. She earned her B.A. from New York University with concentrations in French, Mathematics and Business. How’d she put that French degree to use, you might ask? It’s actually how she got her start in the research world—translating consumer surveys from French to English at TNS France. In her spare time, she enjoys recreational cooking and eating.

Lauren Ettlinger Lauren Ettlinger

Director of Client Solutions, Nielsen

Lauren Ettlinger is a Director of Client Solutions at Nielsen in New York City. She joined Nielsen in 2013 as part of the Emerging Leaders Program, a management development program focused on training associates in cross-functional roles across the media industry. Throughout her time at Nielsen she has consulted with several Fortune 500 clients including NBC Universal, Facebook and most recently Disney around cross-platform (Digital, TV, VOD, OOH) measurement and strategy. Lauren holds a B.S. from the University of Florida with degrees in Public Relations and Management. She is an avid reader and a member of the New York Public Library Young Lions. She also serves as a mentor for Big Brothers Big Sisters of New York.

David Ho David Ho (ARF BOD Representative)

David Ho is a digital executive with an extensive background in social media strategy and analytics. His leadership at one of the early social media analytics firms led to its eventual acquisition by Twitter. He now helps Fortune 500 companies, including Viacom, Coca-Cola and Proctor & Gamble, develop, execute and measure groundbreaking social media campaigns.

Tiffany Ihle Tiffany Ihle (Content Marketing Committee Co-Chair)

Insights Manager, CoxReps

I’m currently an Insights Manager at CoxReps and Gamut, overseeing a research team that’s responsible for investigating consumer behavior that informs and assists in multi-media planning and buying, both nationally and locally. I began my career as a TV Research Analyst at CoxReps in 2005 that primarily focused on quantitative research for local markets and was promoted to Manager before taking on a more qualitative role that involves analysis with the use of various syndicated research tools that advise on advertising solutions for agencies and advertisers. I hold a Digital Media Sales Certification from the IAB and have become a “Master” of Analytics, Ad Tech and Storytelling & Influence from the ARF.

I enjoy cooking, baking and creating recipes that are shared on my social media accounts to a foodie community of over 20k followers.

Tim Kenyon Tim Kenyon (Advisor)

In his ten years at GfK, Tim has held a number of different positions. Currently, Tim is Senior Director, Consulting where he helps GfK’s research partners unlock strategic insights through consumer research. Previously, Tim was a Senior Research Director with the Client Service Associate Team at GfK, where he focused on the training and management of GfK’s future research leaders. In 2012, he won The Advertising Research Foundation’s Rising Star Award.

Jonathan Kriner Jonathan Kriner

Director of Marketing, TVision Insights

Jonathan Kriner is the Director of Marketing at TVision Insights, which measures eyes-on-screen attention to every second of programming and advertising on television. Previously, he held marketing roles at Integral Ad Science and Solve Media. Originally from Cincinnati, Jonathan is a graduate of Temple University and is currently an MBA candidate at NYU Stern School of Business. He’s a fan of music, food, running, and travel.

Angie Liang Angie Liang (Mentoring Committee Co-Chair)

Angie is currently a VP at Edelman Intelligence providing strategic research counsel for corporate and public affairs clients. She previously held roles at Citi, helping positively impact customer experience through qualitative and quantitative research, and Ogilvy Public Relations, consulting on thought leadership and publicity studies for Fortune 500 clients. A proud longhorn, Angie completed her grad and undergrad at the University of Texas at Austin. In her free time, she enjoys writing, photography, and exploring the world.

Jeremy Menninger Jeremy Menninger (Engagement Committee Co-Chair)

Senior Research Analyst, Turner

Jeremy Menninger is a Senior Research Analyst at Turner, within the Emerging Consumers department of Advertising Sales. Jeremy is responsible for cross-platform audience analysis for Adult Swim, Cartoon Network, truTV, and Boomerang. Since joining the company in 2014, his roles have spanned multiple ad sales departments and Turner properties. Prior to Turner, he double-majored in Environmental Science and Geography at Villanova University, conducting independent research projects on urban forestry. Jeremy is originally from Massachusetts and currently lives in New York.

Christine Miller Christine Miller

Analyst, iHeartMedia

Christine Miller is an Analyst at iHeartMedia, working on the Advertising Effectiveness team. In her role, she is responsible for designing and managing custom research studies to measure broadcast radio and digital campaigns, as well as conducting primary research on attendees’ experiences onsite at concerts and events. Christine holds a B.A. from Clark University, where she double majored in Psychology and Sociology. In her free time, she enjoys reading, dancing, and trying to turn everything into a spreadsheet.

Theresa Nguyen Theresa Nguyen (Advisor)

Theresa Nguyen manages insights, custom research, and growth strategy for EA’s Global Media Solutions team. In her current role, Theresa oversees initiatives to promote the value of gaming as a media platform, measure advertising effectiveness, and ensure long-term growth. Previously, she managed marketing research efforts for Microsoft’s in-game advertising division and has also held media sales & partnership development roles, focusing on leveraging research to maximize media efficiency and return on investment.

Kelsey Price Kelsey Price

Kelsey Price is an Account Executive at Google in New York. She currently counsels Fortune 500 companies on how to reach multicultural audiences online via Search, Display, Mobile, and Video. Before joining Google in 2011, she worked at McKinsey & Company as a Business Analyst and received a Fulbright scholarship to live and work Spain with the Fundación Marcelino Botín. She graduated from Barnard College of Columbia University in 2008 with a BA in Spanish and will earn her MBA from Wharton in 2017. Kelsey has been involved with the Advertising Research Foundation since 2012 and currently serves as the Chair of the Advisory Board. Kelsey is originally from Texas, and grew up in Singapore, Germany, Colorado, and the Tristate area. She enjoys practicing her Spanish, cooking, and Pilates in her free time.

Stephanie Scalice Stephanie Scalice (Content Marketing Committee Co-Chair)

Research Manager, GfK

Stephanie Scalice is a Research Manager on GfK’s Shopper and Retail Strategy team. In this role, she works with clients to design and execute customized quantitative market research projects, which mainly focus on shopper segmentations, the path-to-purchase, and choice modeling. She also manages a syndicated cross-category shopper platform. Stephanie joined GfK directly after graduate school and currently has 3 years of market research experience across a variety of categories including technology, healthcare, and grocery. She received a B.S. in Psychology and a M.S. in Experimental Psychology from Saint Joseph’s University. In her free time, Stephanie enjoys practicing yoga, running and volunteering as a Girls on the Run coach.

Mickey Velez Mickey Velez (Mentoring Committee Co-Chair)

Mickey works on comScore’s cross-platform media measurement initiative and delivers exceptional client service to leading agencies, publishers and networks. Previously, Mickey held positions on the Corporate Research team at Univision Communications Inc. and the Media Investment team at Interpublic Group. Mickey earned her B.A. from Fordham University where she double majored in Communications and Visual Arts. In her free time, Mickey enjoys reading non-fiction and volunteering for Junior Achievement of New York.

Villados LeeAnne Villodas (Data & Analysis Committee Chair)

LeeAnne Villodas has held several positions in her four years at Univision Communications Inc. She is currently a Senior Research Analyst responsible for providing Digital and Multi-Platform reporting and insights to Ad Sales, Marketing and Distribution. Previously, LeeAnne was an Analyst on the Local Corporate Research team supporting National Sales across multiple Local TV markets. She holds a B.A. from Fordham University, where she double majored in Visual Arts and Communications with a minor in Latin American and Latino Studies.

Aliza Wechsler Aliza Wechsler

Senior Manager of Ad Sales Research & Insight, NBC Universal Sports

I recently started a new role as Sr Manager of Ad Sales Research & Insights at NBC Sports Group working mainly on the NFL & NHL properties and am excited for the Big 3 event coming in 2018 with the Superbowl, Winter Olympics, and FIFA World Cup. Previous I support the sales group across the AMCN portfolio with forward thinking sales solutions, communicating the value of the ad environment and proving campaign ROI on linear and advanced platforms. I have also assisted with the development of AMCN’s advanced ad targeting product. Prior to joining AMC Networks, I spent 3 years at Nielsen helping clients with ad effectiveness solutions working on the TV Brand Effect Product and was the measurement lead for 11 media clients across broadcast, cable, and digital. I am originally from Miami Florida and hold a BS in Business Administration with a concentration in Marketing from the University of Central Florida and was a founding member of the Alpha Epsilon Phi Beta Zeta Chapter. I hold a certification in Audience Measurements from New York University. I am a member of WICT (Woman In Cable Telecommunications). I am passionate about research and fascinated by the ever changing media trends and emerging measurement initiatives in the market place.