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Women in Analytics Event, February 9th

Join ARF CEO & President, Gayle Fuguitt, and the Women in Analytics Advisory Board on February 9th for our second Women in Analytics event at Pereira & O’Dell Headquarters in downtown San Francisco.

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Artie Bulgrin
– SVP, Global Research & Analytics, ESPN
Artie Bulgrin is SVP of Global Research & Analytics at ESPN. Preceding ESPN, Artie was Director of Research & Sales Data Services at ABC National Television Sales, Inc. He is a past president of the Radio and Television Research Council and former chairman of the Media Ratings Council and The ARF. Artie is also a board member of The ARF and serves on its executive committee.

Gayle Fuguitt
– CEO & President, The ARF
Gayle Fuguitt is the first woman to lead The ARF since she became CEO & President in April 2013.  Prior to The ARF, Gayle spent 32 years at General Mills and served on The ARF Board and Executive Committee (2005-2012).  She holds a B.A. in economics from the University of North Carolina, and an M.B.A. in marketing research from the University of Wisconsin.  In 2014, Gayle was inducted into the Market Research Council, Inc.’s Hall of Fame.

Colleen Fahey Rush
– EVP, CRO, Viacom Media Networks
Colleen Fahey Rush serves as chief research officer for Viacom Media Networks. In her role, she oversees Viacom Media Networks’ research groups, leading the company in cultivating insights into its target demographics from kids and teens, to young adults, men, boomer and LGBT audiences. Colleen began her career at CBS, and then went on to serve as director of research at Telemundo, before becoming Associate Partner and Director of Research at J. Walter Thompson.

Jeffrey Graham
– Director, Global Ad Research, Twitter
Jeffrey Graham leads sales research globally for Twitter; focusing on helping marketers understand the value of Twitter investments and use Twitter data to improve their marketing mix. Previously, Jeffrey led Advertising Research for the Americas at Google. He was awarded a Ph.D. in sociology in 2009 for his work on rumor control and has published extensively on digital research and marketing effectiveness measurement.

Michele Madansky, Ph.D.
– Michele Madansky Consulting
Michele Madansky, Ph.D.  runs a media and market research consultancy specializing in online media and measurement.  Her clients include BuzzFeed, Twitter, Adara, Chegg, YouTube, BabyCenter, amoung others.  Previously, Michele was VP of Global Market Research for Yahoo!.  Michele holds a Sc.B. from Brown University, and an M.B.A. and Ph.D. from the University of Chicago’s Graduate School of Business. She is a frequent speaker at industry conferences and has been a lecturer at Haas Graduate School of Business.

Lauren Moores
– VP, Strategy, Dstillery
Lauren Moores, VP of Strategy, is Dstillery’s mobility and cross-channel data expert, bringing more than 20 years of experience in information & technology. She currently focuses on driving Dstillery’s growth by evangelizing the company’s technology, building relationships with brands, and connecting to thought leaders.

Barb Murrer
– Senior Director, Global Marketplace Insights, Levi Strauss & Co.
Barb Murrer is Senior Director, Global Marketplace Insights, for Levi Strauss & Co., where she leads the company’s insights efforts and works across the business to help inform strategy and tactics in areas including as marketing, merchandising, design, retail and ecommerce.  Previously Barb worked for The Clorox Company. She holds a B.A. in economics and political science from Colgate University and an M.B.A. in marketing and organizational development from the University of Rochester’s Simon School of Business.

Shelley Zalis
– CEO, The Female Quotient; Founder, The Girls’ Lounge
Shelley Zalis, CEO of The Female Quotient and Founder of The Girls’ Lounger, has gone against the grain most of her career, starting in 2000, when she left the corporate world to pioneer online research.  Prior to launching her current endeavors, she created OTX (Online Testing E change) which sold to Ipsos in 2010, where she led global innovation in over 80 countries. Shelley is the first female chief executive to be ranked in the research industry’s top 25 and has recently been honored by girls inc. for her achievement as a business leader.