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Moneyball Marketing


Free for ARF Members

Wednesday, December 2 • 1:00–2:00PM ET

Join us on December 2 for a webcast that discusses how to unite, organize and analyze marketing’s messy data so brands can understand and communicate what’s working across it all.

There’s no shortage of channel-specific tactical data or reports. But strategic reports and insights – what’s working across all channels and its impact on the business – are incredibly difficult to pull together, and usually nonexistent.

Join this webcast and learn to better optimize cross-channel performance, track leading indicators of marketing effectiveness and align marketing activity with business outcomes.

Register Now

Featured Speaker
Jennifer Zeszut – CEO, Beckon


1:00–1:15pm EST
Welcome, ARF Updates and Introductions
Zena M Pagán – Leadership Programs Manager, Advertising Research Foundation

1:15–1:45pm EST
Mapping the Marketing Genome
Jennifer Zeszut – CEO, Beckon

1:45–1:55pm EST

1:55–2:00pm EST
Closing Remarks