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AMA Executive Conference Center

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1601 Broadway, 8th Floor
New York, NY 10019 United States

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October 2017

OTT: Is TV by Any Other Name Still TV?

October 3 • 8:30am5:30pm
AMA Executive Conference Center, 1601 Broadway, 8th Floor
New York, NY 10019 United States
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+ Google Calendar+ iCal Export Audiences are changing the channel to over-the-top. Viewers are deciding what to watch, when to watch it and on what device. Is your marketing keeping up with the demand for on-demand? Technology is rapidly changing content delivery channels, viewing habits and advertising opportunities. A recent NPD study reports that 58 million US households have internet-connected TV capabilities. One-third of these households are watching TV content on a…

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