<?xml version="1.0" encoding="UTF-8"?><?xml-stylesheet type="text/xsl" href="//thearf.org/wp-content/plugins/wordpress-seo/css/main-sitemap.xsl"?>
<urlset xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xsi:schemaLocation="http://www.sitemaps.org/schemas/sitemap/0.9 http://www.sitemaps.org/schemas/sitemap/0.9/sitemap.xsd http://www.google.com/schemas/sitemap-image/1.1 http://www.google.com/schemas/sitemap-image/1.1/sitemap-image.xsd" xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
	<url>
		<loc>https://thearf.org/category/ua_resource/case-studies-and-best-practices-adroll</loc>
		<lastmod>2019-01-31T15:22:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/case-studies-and-best-practices</loc>
		<lastmod>2019-01-31T15:23:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/introduction-to-incrementality</loc>
		<lastmod>2019-01-31T15:25:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/introduction-to-incrementality</loc>
		<lastmod>2019-01-31T15:27:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/case-studies-and-best-practices</loc>
		<lastmod>2019-01-31T15:41:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/case-studies-and-best-practices</loc>
		<lastmod>2019-01-31T15:42:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/experiment-methodologies-in-practice-placebos-ghost-ads-intent-to-treat</loc>
		<lastmod>2019-01-31T15:49:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/case-studies-and-best-practices</loc>
		<lastmod>2019-01-31T15:53:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/key-takeaways</loc>
		<lastmod>2019-01-31T15:53:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/case-studies-and-best-practices</loc>
		<lastmod>2019-01-31T16:04:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/case-studies-and-best-practices</loc>
		<lastmod>2019-01-31T16:08:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/case-studies-and-best-practices</loc>
		<lastmod>2019-01-31T16:09:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/improving-on-the-status-quo-for-advertising-roi-using-randomized-control-trials</loc>
		<lastmod>2019-01-31T16:10:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/improving-on-the-status-quo-for-advertising-roi-using-randomized-control-trials</loc>
		<lastmod>2019-01-31T16:11:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/case-studies-and-best-practices</loc>
		<lastmod>2019-01-31T16:12:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/case-studies-and-best-practices</loc>
		<lastmod>2019-01-31T16:13:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/case-studies-and-best-practices</loc>
		<lastmod>2019-01-31T16:18:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/cmo-brief-native-advertising-the-what-why-and-how</loc>
		<lastmod>2019-01-31T19:53:30+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/cmo-brief-native-advertising-2</loc>
		<lastmod>2019-01-31T19:55:30+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/cmo-brief-get-the-intel-on-artificial-intelligence-in-advertising</loc>
		<lastmod>2019-01-31T20:01:37+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/cmo-brief-the-intel-on-ai-in-advertising</loc>
		<lastmod>2019-01-31T20:04:20+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/cmo-brief-can-context-make-advertising-more-effective-3</loc>
		<lastmod>2019-01-31T20:15:50+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/in-brief-paywall-delivers-for-conde-nast-14-have-tv-antenna-access-only</loc>
		<lastmod>2019-02-01T01:53:07+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/secrets-to-executing-a-great-creative-brief</loc>
		<lastmod>2019-02-01T01:54:47+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/ai-still-in-its-infancy-for-media-buying</loc>
		<lastmod>2019-02-01T01:56:57+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/marketing-science-has-taught-me</loc>
		<lastmod>2019-02-01T01:59:16+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/magna-research-on-digital-video-and-linear-tv</loc>
		<lastmod>2019-02-01T02:00:35+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/marketing-to-hispanics-3</loc>
		<lastmod>2019-02-01T19:20:13+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/tips-on-improving-data-storytelling-skills-2</loc>
		<lastmod>2019-02-05T23:02:52+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/the-arf-introduces-cmo-briefs-2</loc>
		<lastmod>2019-02-05T23:31:41+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/in-brief-birth-rates-fall-students-read-free-nyt-amazons-share</loc>
		<lastmod>2019-02-07T19:07:13+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/women-in-analytics-highlights-from-the-arf-event</loc>
		<lastmod>2019-02-07T19:10:35+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/why-emotion-plays-a-critical-role-in-decision-making</loc>
		<lastmod>2019-02-07T19:13:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/best-measures-of-attention-to-creative-tactics-in-tv-advertising</loc>
		<lastmod>2019-02-07T19:15:03+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/all-about-2019s-super-bowl-commercials</loc>
		<lastmod>2019-02-07T19:19:46+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/SITE_NOT_SET</loc>
		<lastmod>2019-02-09T17:46:36+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/SITE_NOT_SET</loc>
		<lastmod>2019-02-09T17:47:07+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/in-brief-robocalls-best-magazine-cover-contest</loc>
		<lastmod>2019-02-14T02:34:35+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/meet-the-creator-of-the-egg-that-broke-instagram</loc>
		<lastmod>2019-02-14T02:37:44+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/super-bowl-commercials-continued</loc>
		<lastmod>2019-02-14T02:42:07+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/test-your-digital-transformation-know-how</loc>
		<lastmod>2019-02-14T02:43:53+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/measuring-influencers-influence</loc>
		<lastmod>2019-02-14T02:45:41+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/connecting-the-dots-designing-an-effective-strategy-in-a-changing-landscape</loc>
		<lastmod>2019-02-19T15:02:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/the-role-of-channel-logos-in-ondemand-platforms</loc>
		<lastmod>2019-02-19T15:03:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/5-things-you-should-know-about-influencer-marketing-from-influencer-marketers</loc>
		<lastmod>2019-02-19T15:04:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/navigating-your-career-what-matters</loc>
		<lastmod>2019-02-19T15:05:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/excel-training</loc>
		<lastmod>2019-02-20T19:52:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/negotiations</loc>
		<lastmod>2019-02-20T19:55:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/making-data-work-for-you-achieving-your-business-objectives</loc>
		<lastmod>2019-02-20T20:02:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/in-brief-blockchain-top-accounts-of-twitter-facebook-and-instagram</loc>
		<lastmod>2019-02-21T01:45:21+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2019/02/top10accountsbynumberofinteractions.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/smartwatch-penetration-in-us-is-rising</loc>
		<lastmod>2019-02-21T01:55:24+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/spotify-versus-ad-blockers</loc>
		<lastmod>2019-02-21T01:57:05+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/how-data-science-is-changing-attribution</loc>
		<lastmod>2019-02-21T01:59:33+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/the-impact-of-data-privacy-concerns</loc>
		<lastmod>2019-02-21T02:00:54+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/highlights-of-cimms-cross-platform-data-summit-part-1</loc>
		<lastmod>2019-02-21T02:03:43+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/ambush-marketing-new-moves-and-tactics-2</loc>
		<lastmod>2019-02-27T02:47:01+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/whos-in-control-of-your-brand-story</loc>
		<lastmod>2019-02-28T15:27:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/measuring-branded-content-success-in-a-multiplatform-social-world</loc>
		<lastmod>2019-02-28T16:29:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/improving-advertising-through-psychological-targeting</loc>
		<lastmod>2019-02-28T16:30:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/webcast-improving-advertising-through-psychological-targeting</loc>
		<lastmod>2019-02-28T16:33:34+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/webcast-measuring-branded-content-success-in-a-multiplatform-social-world</loc>
		<lastmod>2019-02-28T16:36:57+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/webcast-whos-in-control-of-your-brand-story</loc>
		<lastmod>2019-02-28T16:37:04+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/msi-the-impact-of-coupons-on-the-search-to-purchase-funnel-theory-and-empirical-evidence</loc>
		<lastmod>2019-02-28T20:51:41+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/in-brief-corporate-social-responsibility-the-oscars</loc>
		<lastmod>2019-02-28T23:22:26+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2019/02/socialresponsibility.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/a-sanguine-commentary-on-ad-supported-tv</loc>
		<lastmod>2019-02-28T23:24:03+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/sports-sponsorships-roi</loc>
		<lastmod>2019-02-28T23:25:32+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/presentations-from-the-cimm-cross-platform-data-summit-part-2</loc>
		<lastmod>2019-02-28T23:27:40+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/where-do-supermarket-endcaps-have-the-most-traction-2</loc>
		<lastmod>2019-03-01T20:24:47+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/jar-converting-people-meter-data-from-per-minute-to-per-second-analysis-a-statistical-model-offers-a-closer-look-at-tv-ad-avoidance-and-effectiveness</loc>
		<lastmod>2019-03-04T00:06:38+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/magna-dives-deep-into-demos</loc>
		<lastmod>2019-03-06T21:50:40+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/highlights-from-the-cimm-cross-platform-data-summit-part-3-of-3</loc>
		<lastmod>2019-03-06T21:53:43+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/digital-gives-cross-platform-campaigns-more-reach</loc>
		<lastmod>2019-03-06T21:55:38+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/do-people-actually-want-personalized-ads</loc>
		<lastmod>2019-03-06T21:57:36+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/in-brief-65-demo-home-ownership-netflix-vs-movie-revenue</loc>
		<lastmod>2019-03-14T17:12:51+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/podcasts-audience-growth</loc>
		<lastmod>2019-03-14T17:20:14+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2019/03/podcast-powerhouse.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/measurement-gaps-threaten-tv-advertising</loc>
		<lastmod>2019-03-14T17:22:44+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/new-research-on-mobile-ad-viewability</loc>
		<lastmod>2019-03-14T17:24:29+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/two-articles-on-the-ad-frequency-debate</loc>
		<lastmod>2019-03-14T17:27:35+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/unilever-csr-programs</loc>
		<lastmod>2019-03-18T19:09:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/evolution-of-csr-towards-an-environmental-social-governance-business-strategy</loc>
		<lastmod>2019-03-18T19:16:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/ethical-and-social-aspects-of-ai</loc>
		<lastmod>2019-03-19T19:44:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/using-ai-to-bridge-gaps-and-mitigate-biases-in-recruiting</loc>
		<lastmod>2019-03-19T19:45:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/the-role-of-panels-today</loc>
		<lastmod>2019-03-21T19:00:14+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/how-focus-groups-helped-inform-a-global-survey-about-technology</loc>
		<lastmod>2019-03-21T19:02:58+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/comments-on-nielsen-3q2018-audience-report</loc>
		<lastmod>2019-03-21T19:14:16+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2019/03/nielsen-total-audience.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2019/03/timespentondigitaldevices.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/viewability-of-commercials-on-linear-tv-vs-digital-video</loc>
		<lastmod>2019-03-21T19:16:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/panel-discussion-unilever-and-bank-of-america-csr-programs</loc>
		<lastmod>2019-03-25T16:35:54+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/evolution-of-csr-towards-an-environmental-social-governance-business-strategy</loc>
		<lastmod>2019-03-25T19:49:07+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/unilever-csr-programs</loc>
		<lastmod>2019-03-25T19:52:17+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/panel-discussionsalon-conversation</loc>
		<lastmod>2019-03-25T20:14:46+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/social-media-marketing-agency-influencer-perspective</loc>
		<lastmod>2019-03-25T20:18:28+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/publishers-creator-perspective</loc>
		<lastmod>2019-03-25T20:21:03+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/connecting-the-dots-designing-an-effective-strategy-in-a-changing-landscape</loc>
		<lastmod>2019-03-25T21:30:28+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/5-things-you-should-know-about-influencer-marketing-from-influencer-marketers</loc>
		<lastmod>2019-03-25T21:36:30+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/the-role-of-channel-logos-in-ondemand-platforms</loc>
		<lastmod>2019-03-26T17:19:51+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/predictions-for-the-media-industry-in-2019</loc>
		<lastmod>2019-03-26T17:20:07+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/fireside-chat-advertising-from-all-angles-the-opportunities-and-challenges-in-attribution</loc>
		<lastmod>2019-03-26T17:20:47+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/panel-advanced-audience-measurement-beyond-age-and-gender</loc>
		<lastmod>2019-03-26T17:26:14+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/navigating-your-career-what-matters</loc>
		<lastmod>2019-03-26T17:28:13+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/incrementality-panel-2</loc>
		<lastmod>2019-03-26T17:33:54+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/incrementality-panel-1</loc>
		<lastmod>2019-03-26T17:37:25+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/case-studies-and-best-practices-anvesh-sati</loc>
		<lastmod>2019-03-26T17:44:26+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/case-studies-and-best-practices-vadim-tsemekhman</loc>
		<lastmod>2019-03-26T17:46:23+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/case-studies-and-best-practices-amy-nodalo</loc>
		<lastmod>2019-03-26T17:53:30+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/improving-on-the-status-quo-for-advertising-roi-using-randomized-control-trials</loc>
		<lastmod>2019-03-26T17:55:32+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/case-studies-and-best-practices-markus-dmytrzak</loc>
		<lastmod>2019-03-26T17:57:20+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/case-studies-and-best-practices-david-reiley</loc>
		<lastmod>2019-03-26T18:00:35+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/case-studies-and-best-practices-randal-lewis</loc>
		<lastmod>2019-03-26T18:12:19+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/q-a-key-takeaways</loc>
		<lastmod>2019-03-26T18:14:18+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/experiment-methodologies-in-practice-placebos-ghost-ads-intent-to-treat</loc>
		<lastmod>2019-03-26T18:15:49+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/case-studies-and-best-practices-margaret-hung</loc>
		<lastmod>2019-03-26T18:27:14+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/case-studies-and-best-practices-ying-liu</loc>
		<lastmod>2019-03-26T18:34:26+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/case-studies-and-best-practices-steve-geinitz</loc>
		<lastmod>2019-03-26T18:37:15+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/introduction-to-incrementality</loc>
		<lastmod>2019-03-26T20:28:12+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/case-studies-and-best-practices-laura-oliveria</loc>
		<lastmod>2019-03-26T20:32:10+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/case-studies-and-best-practices-larissa-licha</loc>
		<lastmod>2019-03-26T20:44:28+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/women-in-analytics-data-story-telling-summary-video</loc>
		<lastmod>2019-03-26T20:48:52+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/the-future-of-culturework</loc>
		<lastmod>2019-03-26T20:51:32+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/so-what-can-a-good-marketing-dashboard-do-for-you</loc>
		<lastmod>2019-03-26T20:54:48+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/kantar-clorox-shaping-the-future-of-industries</loc>
		<lastmod>2019-03-26T21:03:13+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/future-trends</loc>
		<lastmod>2019-03-26T21:05:46+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/the-future-of-privacy</loc>
		<lastmod>2019-03-26T21:08:11+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/the-future-of-marketing-science</loc>
		<lastmod>2019-03-26T21:09:58+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/a-future-beyond-facebook-google</loc>
		<lastmod>2019-03-26T21:16:49+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/forecasting-entertainment-sales</loc>
		<lastmod>2019-03-26T21:18:41+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/crushing-the-crystal-ball-how-experiences-today-predict-behavior-tomorrow</loc>
		<lastmod>2019-03-26T21:21:06+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/can-aiml-address-forecasting-challenges-in-the-dynamic-world-of-cpg-and-retail</loc>
		<lastmod>2019-03-26T21:23:18+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/reducing-time-to-insight-through-ai</loc>
		<lastmod>2019-03-26T21:26:08+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/watson-advertising-customer-engagement-with-ibm-watson</loc>
		<lastmod>2019-03-26T21:28:04+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/basic-methods-and-uses-of-ai-in-advertising</loc>
		<lastmod>2019-03-26T21:30:10+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/panel-perspectives-ott-today-and-a-look-into-the-future</loc>
		<lastmod>2019-03-26T21:34:14+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/mass-appeal-the-new-connected-living-room</loc>
		<lastmod>2019-03-26T21:36:30+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/can-we-be-friends-the-evolution-of-influencers-influence</loc>
		<lastmod>2019-03-26T21:47:15+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/improving-ott-measurement-with-location-analytics</loc>
		<lastmod>2019-03-26T21:49:19+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/how-ott-has-changed-the-way-people-consume-tv-and-what-it-means-for-brand-building</loc>
		<lastmod>2019-03-26T21:52:20+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/in-brief-attention-must-be-paid-no-you-dont-have-a-5g-phone</loc>
		<lastmod>2019-03-28T03:31:54+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/consumers-frustrated-by-streaming-explosion</loc>
		<lastmod>2019-03-28T03:34:21+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/arf-evp-horst-stipp-on-why-context-matters-more-than-ever</loc>
		<lastmod>2019-03-28T03:36:19+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/mrc-proposes-100-viewable-cross-media-ad-standard</loc>
		<lastmod>2019-03-28T03:37:34+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/controversy-over-a-digital-billboard-cruising-in-new-york-city-rivers</loc>
		<lastmod>2019-04-04T19:38:58+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2019/04/floatingbillboardinnycwaterways.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/marketers-surveyed-on-first-party-data</loc>
		<lastmod>2019-04-04T19:39:26+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/new-research-on-attention</loc>
		<lastmod>2019-04-04T19:39:43+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/the-arf-creates-a-code-of-conduct-for-researchers</loc>
		<lastmod>2019-04-04T19:40:02+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/television-remains-a-major-part-of-most-advertising-campaigns-2</loc>
		<lastmod>2019-04-08T16:00:48+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/in-brief-viewers-favorite-tv-brands</loc>
		<lastmod>2019-04-17T20:53:56+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/cord-cutting-hits-video-games</loc>
		<lastmod>2019-04-17T20:54:10+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/lessons-from-the-worlds-best-campaigns</loc>
		<lastmod>2019-04-17T20:55:33+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/no-more-optimization-for-optimizations-sake</loc>
		<lastmod>2019-04-17T20:55:49+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/google-sees-four-primary-opportunities-in-storytelling</loc>
		<lastmod>2019-04-17T20:56:03+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/advance-toward-digital-audience-quality</loc>
		<lastmod>2019-04-19T18:15:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/advertising-in-a-modern-media-company</loc>
		<lastmod>2019-04-19T18:16:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/going-beyond-30s-15s-or-06s</loc>
		<lastmod>2019-04-19T18:18:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/presenting-the-arf-code-of-conduct</loc>
		<lastmod>2019-04-19T18:19:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/standards-research-and-rationale</loc>
		<lastmod>2019-04-19T18:20:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/a-practitioners-introduction-to-attribution</loc>
		<lastmod>2019-04-22T15:57:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/ai-and-machine-learning-for-creative-development</loc>
		<lastmod>2019-04-22T15:59:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/attribution-and-identity-a-codependant-relationship</loc>
		<lastmod>2019-04-22T16:07:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/audio-and-video-at-the-intersections-of-digital-video-and-linear-tv</loc>
		<lastmod>2019-04-22T16:09:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/brand-purpose-and-cinema</loc>
		<lastmod>2019-04-22T16:10:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/building-brands</loc>
		<lastmod>2019-04-22T16:12:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/business-impact-of-womens-presence-in-advertising</loc>
		<lastmod>2019-04-22T16:13:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/calibrating-bias-in-online-samples-for-high-quality-surveys-at-scale</loc>
		<lastmod>2019-04-22T16:26:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/combining-random-forest-techniques-and-algorithmic-simulations</loc>
		<lastmod>2019-04-22T16:28:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/deterministically-mapping-path-to-purchase</loc>
		<lastmod>2019-04-22T16:28:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/does-highlyawarded-audio-creative-sell</loc>
		<lastmod>2019-04-22T16:30:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/exploring-the-multiple-dimensions-of-attention</loc>
		<lastmod>2019-04-22T16:34:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/from-proxybased-optimization-to-peoplebased-optimization</loc>
		<lastmod>2019-04-22T16:36:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/how-to-measure-tv-ad-exposure</loc>
		<lastmod>2019-04-22T16:38:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/how-a-truth-set-can-power-data-accuracy-verification</loc>
		<lastmod>2019-04-22T16:38:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/how-to-use-hybrid-measurement-methods</loc>
		<lastmod>2019-04-22T17:44:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/impact-of-ad-length-on-advertisement-viewership</loc>
		<lastmod>2019-04-22T17:45:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/in-or-out</loc>
		<lastmod>2019-04-22T17:46:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/more-than-impressions-ott-in-the-tv-daypart-model</loc>
		<lastmod>2019-04-22T17:47:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/motivational-targeting-context-brandingsales-lift</loc>
		<lastmod>2019-04-22T17:48:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/multiscreening-around-the-world</loc>
		<lastmod>2019-04-22T17:54:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/old-new</loc>
		<lastmod>2019-04-22T17:56:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/online-to-offline</loc>
		<lastmod>2019-04-22T17:56:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/premium-pods</loc>
		<lastmod>2019-04-22T17:57:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/quality-attention</loc>
		<lastmod>2019-04-22T17:58:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/quantifying-and-aligning-emotion</loc>
		<lastmod>2019-04-22T18:05:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/the-keys-to-success-in-influencer-marketing</loc>
		<lastmod>2019-04-22T18:06:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/the-programmatic-underbelly-that-no-one-is-talking-about</loc>
		<lastmod>2019-04-22T18:07:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/to-have-and-have-not</loc>
		<lastmod>2019-04-22T18:08:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/under-the-hood-of-ott-measurement</loc>
		<lastmod>2019-04-22T18:23:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/utilizing-artificial-neural-networks</loc>
		<lastmod>2019-04-22T18:30:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/why-video-advertising-worksand-how-it-works</loc>
		<lastmod>2019-04-22T18:45:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/transforming-measurement</loc>
		<lastmod>2019-04-23T21:40:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/which-online-audience-targeting-data-drives-greatest-impact</loc>
		<lastmod>2019-04-23T21:44:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/feed-inflight-optimization</loc>
		<lastmod>2019-04-23T21:45:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/leading-magazine-brands-in-social-media-engagement</loc>
		<lastmod>2019-04-26T17:44:27+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/advance-towards-digital-audience-quality</loc>
		<lastmod>2019-04-26T17:45:23+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2019/04/article3-01.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2019/04/article3-02.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/calibrating-bias-in-online-samples</loc>
		<lastmod>2019-04-26T17:45:57+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2019/04/online-panelists-are-not-representative.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2019/04/results-of-weighting-strategies.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2019/04/strongly-biased-variables.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/using-consumer-buying-behavior-to-inform-a-winning-advertising-strategy</loc>
		<lastmod>2019-04-26T17:46:24+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2019/04/article2-01.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2019/04/article2-02.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/worldwide-industry-leader-on-marketing-effectiveness-in-the-digital-era</loc>
		<lastmod>2019-04-26T18:14:53+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2019/04/article1-01.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2019/04/article1-02.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/jar-dynamic-asymmetric-effects-of-cross-media-exposures-over-the-purchase-cycle</loc>
		<lastmod>2019-04-28T17:43:13+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/attribution-and-identity</loc>
		<lastmod>2019-05-02T18:11:27+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2019/05/big-data-identity-crisis-slide-2.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2019/05/an-inaccurate-graph-slide-8.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/what-measure-of-attention-should-you-use</loc>
		<lastmod>2019-05-02T18:11:55+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/nielsens-perspective-on-media-measurement</loc>
		<lastmod>2019-05-02T18:12:25+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2019/05/overall-media-usage-nielsen.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2019/05/huge-opportunity-for-media.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2019/05/cross-platform-measurement-slide-8.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/how-to-make-effective-audio-creative</loc>
		<lastmod>2019-05-02T18:12:43+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2019/05/largest-audio-creative-test.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2019/05/female-voice-over.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/the-importance-of-the-first-seconds-of-ad-exposure</loc>
		<lastmod>2019-05-02T18:12:58+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2019/05/first-three-seconds-mma.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2019/05/attention-cognitive-processing-mma.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2019/05/mobile-feed-mma.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/a-segments-journey</loc>
		<lastmod>2019-05-03T14:39:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/cmo-brief-attention-please</loc>
		<lastmod>2019-05-07T18:21:34+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/attention-please-2</loc>
		<lastmod>2019-05-07T18:22:22+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/advertising-in-a-modern-media-company</loc>
		<lastmod>2019-05-07T21:13:52+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/transforming-measurement</loc>
		<lastmod>2019-05-07T21:17:35+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/standards-research-and-rationale</loc>
		<lastmod>2019-05-07T21:22:29+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/going-beyond-30s-15s-or-06s</loc>
		<lastmod>2019-05-07T21:47:22+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/advance-toward-digital-audience-quality</loc>
		<lastmod>2019-05-07T21:49:46+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/in-brief-math-men-sp-500-international-revenue</loc>
		<lastmod>2019-05-09T20:39:06+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/creativity-award-2019</loc>
		<lastmod>2019-05-09T20:40:57+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/nielsen-introduces-lgbt-spouse-partner-hh-ratings</loc>
		<lastmod>2019-05-09T20:43:26+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/consumers-watch-video-differently-on-different-screens</loc>
		<lastmod>2019-05-09T20:47:42+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2019/05/motivation-mindset-description.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/seeking-a-framework-for-measurement</loc>
		<lastmod>2019-05-09T20:50:32+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/kah-commercial-length-ad-effectiveness</loc>
		<lastmod>2019-05-15T17:28:18+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/commercial-length-ad-effectiveness-2</loc>
		<lastmod>2019-05-15T17:28:49+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/web-usage-patterns-among-asian-americans</loc>
		<lastmod>2019-05-15T23:53:28+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/vr-headset-usage-trends</loc>
		<lastmod>2019-05-15T23:55:07+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/googles-new-privacy-tools</loc>
		<lastmod>2019-05-15T23:57:55+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/gdpr-and-ai-marketing</loc>
		<lastmod>2019-05-16T00:00:10+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/changes-coming-to-tv-ads-for-prescription-drugs</loc>
		<lastmod>2019-05-16T00:01:31+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/do-multicultural-audiences-watch-tv-differently-than-whites-do-2</loc>
		<lastmod>2019-05-16T22:13:16+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/a-new-scale-measures-the-shopping-mall-experience-2</loc>
		<lastmod>2019-05-16T22:18:54+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/how-marketers-use-ai-to-navigate-the-consumer-journey-2</loc>
		<lastmod>2019-05-16T22:25:25+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2019/05/AI-in-advertising.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/in-brief-sodastream-game-of-thrones-top-android-apps</loc>
		<lastmod>2019-05-22T21:32:43+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2019/05/top10grossingapps.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/does-net-promoter-score-nps-work</loc>
		<lastmod>2019-05-22T21:34:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/bud-lights-storytelling-inspired-by-game-of-thrones</loc>
		<lastmod>2019-05-22T21:38:24+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/disruption-comes-from-ideas-not-just-tech</loc>
		<lastmod>2019-05-22T21:40:27+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/how-b2b-marketers-measure-content-driven-campaigns</loc>
		<lastmod>2019-05-22T21:41:54+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2019/05/contentperformancemetrics.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/paving-the-way-for-news-organizations</loc>
		<lastmod>2019-05-23T19:41:15+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/grow-your-brand-with-better-audience-targeting</loc>
		<lastmod>2019-05-23T19:41:56+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/challenges-of-building-a-new-team-and-accelerating-in-market</loc>
		<lastmod>2019-05-30T16:12:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/the-evolving-role-of-insights-in-creative-development</loc>
		<lastmod>2019-05-30T16:13:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/jumping-the-shark</loc>
		<lastmod>2019-05-30T16:15:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/opening-remarks</loc>
		<lastmod>2019-05-30T16:16:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/purposedriven-journey</loc>
		<lastmod>2019-05-30T16:17:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/why-axe-went-full-immersion-in-its-research</loc>
		<lastmod>2019-05-30T22:20:58+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/marketing-mix-modeling-a-cure-for-short-termism-and-the-obsession-with-performance-marketing</loc>
		<lastmod>2019-05-30T22:25:36+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/has-gdpr-improved-brand-experience-most-consumers-arent-convinced</loc>
		<lastmod>2019-05-30T22:28:35+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/trust-is-the-top-brand-metric-among-majority-of-consumers</loc>
		<lastmod>2019-05-30T22:29:53+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/bots-in-the-twittersphere</loc>
		<lastmod>2019-05-30T22:30:58+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/jar-how-do-human-attitudes-and-values-predict-online-marketing-responsiveness</loc>
		<lastmod>2019-06-03T19:43:58+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/new-research-shows-how-to-improve-targeting-and-segmentation</loc>
		<lastmod>2019-06-04T17:02:48+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/scott-mcdonald-closing-remarks-day-1</loc>
		<lastmod>2019-06-04T22:03:21+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/scott-mcdonald-opening-remarks-day-1</loc>
		<lastmod>2019-06-04T22:03:54+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/scott-mcdonald-opening-remarks-day-2</loc>
		<lastmod>2019-06-04T22:05:38+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/marketing-effectiveness-in-the-digital-era</loc>
		<lastmod>2019-06-04T22:13:18+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/can-data-privacy-be-good-for-brands</loc>
		<lastmod>2019-06-04T22:16:31+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/presenting-the-arf-code-of-conduct</loc>
		<lastmod>2019-06-04T22:18:55+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/too-much-math-too-little-meaning</loc>
		<lastmod>2019-06-04T22:21:29+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/arf-young-pros-seattle-hosted-at-zillow-group</loc>
		<lastmod>2019-06-04T22:24:35+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/building-trust-transparency-and-standards</loc>
		<lastmod>2019-06-04T22:28:36+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/privacy-has-targeted-marketing-gone-too-far</loc>
		<lastmod>2019-06-04T22:31:10+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/the-top-ad-campaigns-of-the-21st-century</loc>
		<lastmod>2019-06-05T23:12:26+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/paging-print-magazines</loc>
		<lastmod>2019-06-05T23:14:28+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/the-state-of-ad-fraud</loc>
		<lastmod>2019-06-05T23:20:04+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2019/06/Ad-Fraud.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/the-growth-of-podcasting</loc>
		<lastmod>2019-06-05T23:22:14+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/what-are-marketers-losing-sleep-over</loc>
		<lastmod>2019-06-05T23:24:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/in-brief-tv-ad-time-tracker-measures-clutter</loc>
		<lastmod>2019-06-13T20:14:21+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2019/06/primetime-national-average.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/balancing-mass-marketing-and-targeting</loc>
		<lastmod>2019-06-13T20:21:02+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/strategies-for-successful-ctv-ad-campaigns</loc>
		<lastmod>2019-06-13T20:24:50+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/newspapers-economic-distress</loc>
		<lastmod>2019-06-13T20:28:06+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2019/06/distressed-communities-map.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/which-factors-impact-visual-attention-to-tv-ads</loc>
		<lastmod>2019-06-13T20:33:08+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/in-brief-justin-bieber-jane-goodall</loc>
		<lastmod>2019-06-20T19:06:21+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/attribution-comes-to-local-tv-local-media-revenue</loc>
		<lastmod>2019-06-20T19:15:07+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2019/06/local-media-revenue.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/pg-focus-on-reach-and-reimagining-creativity</loc>
		<lastmod>2019-06-20T19:19:01+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/industry-group-promotes-brand-safety-standards</loc>
		<lastmod>2019-06-20T19:42:20+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/confusion-about-duration-weighting-proposal</loc>
		<lastmod>2019-06-20T19:51:18+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2019/06/duration-weighted.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/the-arf-establishes-research-quality-certification-program-2</loc>
		<lastmod>2019-06-26T20:17:38+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2019/06/ARF_CR_seal-blue-150x150.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/three-leading-cable-operators-on-addressability</loc>
		<lastmod>2019-06-27T18:36:16+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/is-brand-value-defined-as-long-term-or-short-term</loc>
		<lastmod>2019-06-27T18:47:39+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/cannes-lion-creative-winners</loc>
		<lastmod>2019-06-27T19:10:14+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/what-the-2020-u-s-census-will-tell-us</loc>
		<lastmod>2019-06-27T19:14:20+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/solving-the-reach-problem</loc>
		<lastmod>2019-06-27T19:18:44+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/challenges-of-building-a-new-team-and-accelerating-in-market</loc>
		<lastmod>2019-07-01T14:37:25+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/the-evolving-role-of-insights-in-creative-development</loc>
		<lastmod>2019-07-01T14:37:55+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/jumping-the-shark</loc>
		<lastmod>2019-07-01T14:38:12+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/arf-webcast-highlights-of-ai-leadership-lab-workshop</loc>
		<lastmod>2019-07-02T14:37:47+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/eyes-on-06s-what-factors-predict-attention-to-short-ads</loc>
		<lastmod>2019-07-03T17:11:29+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/warning-flawed-data-may-be-sabotaging-your-targeting-efforts-2</loc>
		<lastmod>2019-07-03T17:13:21+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/recent-trends-in-neuromarketing</loc>
		<lastmod>2019-07-11T18:59:42+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/who-finds-it-hard-to-make-ends-meet</loc>
		<lastmod>2019-07-11T19:01:35+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/targeted-ads-interesting-or-intrusive</loc>
		<lastmod>2019-07-11T19:02:05+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2019/07/targeted-ads-interesting-intrusive.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/7-models-for-greater-marketing-effectiveness</loc>
		<lastmod>2019-07-11T19:03:07+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/paradox-of-choice-for-tv-viewers</loc>
		<lastmod>2019-07-11T19:03:43+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2019/07/average-time-spent-on-video-per-day.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/purposedriven-journey</loc>
		<lastmod>2019-07-15T21:56:12+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/reciprocate-on-shared-data-or-lose-customers-2</loc>
		<lastmod>2019-07-16T22:14:23+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/stranger-things-3-nielsen-vs-netflix-numbers</loc>
		<lastmod>2019-07-19T19:54:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/facebook-updates-why-am-i-seeing-this-ad</loc>
		<lastmod>2019-07-19T19:55:20+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/insights-from-the-arf-women-in-analytics-event</loc>
		<lastmod>2019-07-19T19:55:45+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/are-brands-out-of-touch-with-american-women</loc>
		<lastmod>2019-07-19T19:56:06+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/jane-clarke-on-improving-tv-measurement</loc>
		<lastmod>2019-07-19T19:56:32+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/attention-please-genz-and-millennials</loc>
		<lastmod>2019-07-23T17:09:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/behavior-and-insights-amazon-prime-its-not-just-for-shopping-anymore</loc>
		<lastmod>2019-07-23T17:33:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/brand-building-performance-ecomm-for-cpg</loc>
		<lastmod>2019-07-23T17:38:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/the-current-cpg-landscape-succeeding-in-the-new-omnichannel-environment</loc>
		<lastmod>2019-07-23T17:39:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/how-to-trust-in-the-trustenabled-economy</loc>
		<lastmod>2019-07-23T17:41:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/measuring-instore-activation-effectiveness-using-geolocation</loc>
		<lastmod>2019-07-23T17:43:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/sweet-success-how-hersheys-thinks-like-a-dtc-and-acts-like-a-cpg</loc>
		<lastmod>2019-07-23T17:49:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/retail-whats-on-the-horizon</loc>
		<lastmod>2019-07-23T18:34:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/in-brief-10</loc>
		<lastmod>2019-07-25T22:45:25+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2019/07/total-listening-share.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/better-market-mix-models-for-digital</loc>
		<lastmod>2019-07-25T22:46:23+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/why-do-people-watch-so-much-tv-video</loc>
		<lastmod>2019-07-25T22:47:15+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/paradigm-shift-in-brand-loyalty</loc>
		<lastmod>2019-07-25T22:48:08+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/dont-ignore-older-consumers</loc>
		<lastmod>2019-07-25T22:49:01+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/the-importance-of-brand-lift</loc>
		<lastmod>2019-07-25T22:49:52+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/music-the-universal-language</loc>
		<lastmod>2019-07-29T15:35:15+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/optimizing-music-in-advertising-with-neuroscience</loc>
		<lastmod>2019-07-29T15:39:39+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/measuring-how-audio-affects-outcomes</loc>
		<lastmod>2019-07-29T15:41:36+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/the-next-audio-frontier-podcasting-how-to-program-content-for-success</loc>
		<lastmod>2019-07-29T15:43:26+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/salon-series-do-you-hear-what-i-hear-panel-discussionqa</loc>
		<lastmod>2019-07-29T15:46:54+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/sweet-success-how-hersheys-thinks-like-a-dtc-and-acts-like-a-cpg</loc>
		<lastmod>2019-07-29T15:52:52+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/the-current-cpg-landscape-succeeding-in-the-new-omnichannel-environment</loc>
		<lastmod>2019-07-29T15:53:48+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/brand-building-performance-ecomm-for-cpg</loc>
		<lastmod>2019-07-29T15:55:47+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/how-to-trust-in-the-trustenabled-economy</loc>
		<lastmod>2019-07-29T15:57:26+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/going-the-distance-maximizing-the-shopper-journey</loc>
		<lastmod>2019-07-29T16:01:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/retail-whats-on-the-horizon</loc>
		<lastmod>2019-07-29T16:04:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/measuring-instore-activation-effectiveness-using-geolocation</loc>
		<lastmod>2019-07-29T16:20:37+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/behavior-and-insights-amazon-prime-its-not-just-for-shopping-anymore</loc>
		<lastmod>2019-07-29T16:22:16+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/the-abcs-of-crossplatform-video-usage</loc>
		<lastmod>2019-08-01T17:49:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/addressable-tv</loc>
		<lastmod>2019-08-01T17:51:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/the-birth-of-client-proprietary-crossplatform-media-measurement</loc>
		<lastmod>2019-08-01T17:53:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/reaching-the-connected-shopper-capitalizing-on-multidevice-users</loc>
		<lastmod>2019-08-01T17:57:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/driving-innovation-through-a-marketplace-ecosystem</loc>
		<lastmod>2019-08-01T18:22:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/in-the-eye-of-the-beholder-the-equality-of-ad-effectiveness-across-platforms</loc>
		<lastmod>2019-08-01T18:25:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/first-look-single-source-roi-for-radio</loc>
		<lastmod>2019-08-01T18:29:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/the-future-is-awesome-experiments-in-crossplatform-measurement-and-effectiveness</loc>
		<lastmod>2019-08-01T18:31:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/beyond-traditional-concept-testing-integrating-rational-purchase-interest-and-emotional-purchase-drive</loc>
		<lastmod>2019-08-01T18:33:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/great-storytelling-on-tv-has-a-longer-shelf-life-than-3-days</loc>
		<lastmod>2019-08-01T18:37:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/relative-effectiveness-of-tv-sponsorships-broadcast-network-and-cable</loc>
		<lastmod>2019-08-01T18:41:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/how-digital-natives-discover-products</loc>
		<lastmod>2019-08-01T18:50:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/talking-social-tv-understanding-the-effects-of-social-media-and-television-viewing</loc>
		<lastmod>2019-08-01T18:51:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/how-television-is-consumed-through-the-unique-prism-of-the-dvr</loc>
		<lastmod>2019-08-01T18:53:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/identifying-the-best-media-placements-to-win-at-shelf</loc>
		<lastmod>2019-08-01T18:54:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/addressable-tv-traditional-television-just-became-untraditional</loc>
		<lastmod>2019-08-01T18:56:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/long-term-effects-reveal-high-rois-of-tv-advertising</loc>
		<lastmod>2019-08-01T18:58:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/our-love-affair-with-mobile-devices-its-complicated</loc>
		<lastmod>2019-08-01T18:59:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/maximizing-the-online-video-viewer-advertiser-experience</loc>
		<lastmod>2019-08-01T19:02:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/measuring-the-roi-of-crossplatform-advertising-strategies</loc>
		<lastmod>2019-08-01T19:03:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/am8mobile-is-it-workingpdf</loc>
		<lastmod>2019-08-01T19:29:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/native-advertising-a-new-media-category-or-just-a-new-buzzword</loc>
		<lastmod>2019-08-01T19:56:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/online-vs-mobile-survey-mode-comparison</loc>
		<lastmod>2019-08-01T19:58:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/project-blueprint-a-path-to-a-multiplatform-solution</loc>
		<lastmod>2019-08-01T20:01:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/relationship-era</loc>
		<lastmod>2019-08-01T20:06:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/stop-flawed-marketing-mix-models-from-stunting-growth</loc>
		<lastmod>2019-08-01T20:08:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/tv-untethered-measuring-the-shifting-screen</loc>
		<lastmod>2019-08-01T20:10:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/viewing-the-viewer-videography-of-multicultural-millennials</loc>
		<lastmod>2019-08-01T20:13:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/the-sustained-effects-of-social-tv</loc>
		<lastmod>2019-08-01T20:15:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/addressable-tv-traditional-television-just-became-untraditional</loc>
		<lastmod>2019-08-01T20:36:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/assessing-the-relative-effectiveness-of-tv-sponsorships-network-primetime-and-cable-properties-using-a-dual-stage-market-mix-approach</loc>
		<lastmod>2019-08-01T20:38:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/the-colors-of-our-digital-lives</loc>
		<lastmod>2019-08-01T21:18:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/in-the-eye-of-the-beholder-the-equality-of-ad-effectiveness-across-platforms</loc>
		<lastmod>2019-08-01T21:19:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/long-term-effects-reveal-high-rois-of-tv-advertising</loc>
		<lastmod>2019-08-01T21:20:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/identifying-the-best-media-placements-to-drive-brand-performance-at-shelf</loc>
		<lastmod>2019-08-01T21:22:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/increase-return-on-marketing-investments-by-measuring-the-previously-unmeasurable</loc>
		<lastmod>2019-08-01T21:23:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/learnings-from-one-of-the-worlds-largest-peoplemeter-panels</loc>
		<lastmod>2019-08-01T21:25:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/maximizing-the-online-video-viewer-and-advertiser-experience</loc>
		<lastmod>2019-08-01T21:26:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/measuring-marketings-worth</loc>
		<lastmod>2019-08-01T21:28:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/measuring-the-roi-of-crossplatform-advertising-strategies</loc>
		<lastmod>2019-08-01T21:29:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/redefining-the-value-of-fans-smirnoffs-community-strategy</loc>
		<lastmod>2019-08-01T21:33:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/many-households-are-financially-fragile</loc>
		<lastmod>2019-08-01T23:27:30+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/are-paywalls-saving-newspapers</loc>
		<lastmod>2019-08-01T23:30:52+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/limited-willingness-to-pay-for-streaming</loc>
		<lastmod>2019-08-01T23:35:26+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/risk-taking-campaigns-reap-rewards</loc>
		<lastmod>2019-08-01T23:39:08+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/quality-content-delivers-more</loc>
		<lastmod>2019-08-01T23:41:31+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/are-data-challenges-killing-roi-models-2</loc>
		<lastmod>2019-08-02T16:43:47+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/how-segmenting-by-attitudes-vs-values-can-help-predict-online-behaviors-2</loc>
		<lastmod>2019-08-02T16:48:52+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/is-tv-still-best-for-brand-building-advertisers-say-show-me-2</loc>
		<lastmod>2019-08-02T16:56:21+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/an-update-on-streaming</loc>
		<lastmod>2019-08-09T18:42:27+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/separation-of-church-state-in-media-today</loc>
		<lastmod>2019-08-09T18:46:23+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/challenges-for-chief-marketing-officers</loc>
		<lastmod>2019-08-09T18:49:22+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/customers-are-demanding-higher-standards</loc>
		<lastmod>2019-08-09T18:51:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/insights-from-the-david-ogilvy-award-submissions</loc>
		<lastmod>2019-08-09T18:54:43+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/tips-on-succeeding-in-the-changing-research-ecosystem-2</loc>
		<lastmod>2019-08-13T16:00:19+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/in-brief-smart-tv-os-and-streaming-trends</loc>
		<lastmod>2019-08-16T17:42:20+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2019/08/roku-smart-tv-os-platform.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/multicultural-vs-total-market-strategy</loc>
		<lastmod>2019-08-16T17:44:40+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/how-to-use-customer-metrics</loc>
		<lastmod>2019-08-16T17:47:38+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/growing-importance-of-gaming-for-advertisers</loc>
		<lastmod>2019-08-16T17:50:18+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/why-do-ad-rates-rise-while-viewership-declines</loc>
		<lastmod>2019-08-16T17:52:46+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/introduction</loc>
		<lastmod>2019-08-19T21:07:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/the-future-of-sports-sponsorships</loc>
		<lastmod>2019-08-19T21:08:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/optimizing-athletes-in-advertising</loc>
		<lastmod>2019-08-19T21:09:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/the-value-of-live-sports-in-a-changing-tv-landscape</loc>
		<lastmod>2019-08-19T21:11:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/when-worlds-collide-jocks-gamers-and-profiting-on-the-new-frontiers-of-esports</loc>
		<lastmod>2019-08-19T21:12:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/optimizing-athletes-in-advertising</loc>
		<lastmod>2019-08-20T14:28:58+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/attention-all-sports-fans</loc>
		<lastmod>2019-08-20T14:38:10+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/the-value-of-live-sports-in-a-changing-tv-landscape</loc>
		<lastmod>2019-08-20T14:45:17+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/effects-of-video-and-live-streaming-sports</loc>
		<lastmod>2019-08-20T14:49:13+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/closing-remarks-sports-marketingxscience-scoring-big-with-sports-marketing-sponsorship</loc>
		<lastmod>2019-08-20T14:56:23+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/case-studies-and-best-practices</loc>
		<lastmod>2019-08-21T14:47:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/case-studies-and-best-practices</loc>
		<lastmod>2019-08-21T14:48:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/case-studies-and-best-practices</loc>
		<lastmod>2019-08-21T14:49:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/case-studies-and-best-practices</loc>
		<lastmod>2019-08-21T14:51:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/case-studies-and-best-practices</loc>
		<lastmod>2019-08-21T14:54:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/case-studies-and-best-practices</loc>
		<lastmod>2019-08-21T14:57:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/case-studies-and-best-practices</loc>
		<lastmod>2019-08-21T14:58:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/measuring-incremental-brand-lift</loc>
		<lastmod>2019-08-21T15:00:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/welcome</loc>
		<lastmod>2019-08-21T15:02:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/business-roundtable-on-pay-diversity-more</loc>
		<lastmod>2019-08-23T00:38:31+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/misconceptions-about-baby-boomers</loc>
		<lastmod>2019-08-23T00:41:45+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/trust-and-young-americans</loc>
		<lastmod>2019-08-23T00:45:28+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/findings-from-the-new-arf-privacy-study</loc>
		<lastmod>2019-08-23T00:51:42+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/case-studies-and-best-practices-vijoy-gopalakrishnan</loc>
		<lastmod>2019-08-27T14:33:07+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/sports-marketingxscience-the-future-of-sports-sponsorships</loc>
		<lastmod>2019-08-27T14:33:20+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/sports-marketingxscience-when-worlds-collide-jocks-gamers-and-profiting-on-the-new-frontiers-of-esports</loc>
		<lastmod>2019-08-27T14:33:41+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/case-studies-and-best-practices-joy-joseph</loc>
		<lastmod>2019-08-27T14:53:12+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/case-studies-and-best-practices-ying-liu</loc>
		<lastmod>2019-08-27T15:33:56+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/leadership-lab-measuring-incremental-brand-lift-panel-discussionqa</loc>
		<lastmod>2019-08-27T15:38:53+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/case-studies-and-best-practices-robert-moakler</loc>
		<lastmod>2019-08-27T15:41:26+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/case-studies-and-best-practices-andy-fisher</loc>
		<lastmod>2019-08-27T15:43:34+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/leadership-lab-measuring-incremental-brand-lift-panel-discussionqa</loc>
		<lastmod>2019-08-27T15:51:12+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/case-studies-and-best-practices-cont-joel-rubinson</loc>
		<lastmod>2019-08-27T15:53:10+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/case-studies-and-best-practices-cont-scott-safranek</loc>
		<lastmod>2019-08-27T15:55:42+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/case-studies-and-best-practices-cont-nancy-smith</loc>
		<lastmod>2019-08-27T15:57:41+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/leadership-lab-measuring-incremental-brand-lift-panel-discussionqa</loc>
		<lastmod>2019-08-27T16:00:22+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/measuring-incremental-brand-lift</loc>
		<lastmod>2019-08-27T16:02:17+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/msi-the-role-of-mobile-devices-in-the-online-customer-journey-2</loc>
		<lastmod>2019-08-28T18:48:31+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/jar-best-measures-of-attention-to-creative-tactics-in-advertising</loc>
		<lastmod>2019-09-03T22:30:10+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/arf-event-summary-shopperxscience-2019</loc>
		<lastmod>2019-09-05T20:38:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/the-rise-of-gaming-entertainment</loc>
		<lastmod>2019-09-05T21:52:41+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/ad-fraud-cpms</loc>
		<lastmod>2019-09-05T21:55:01+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/canoe-ad-impressions-decline-for-first-time</loc>
		<lastmod>2019-09-05T21:57:28+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/customer-satisfaction-a-top-marketing-metric</loc>
		<lastmod>2019-09-05T22:00:14+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/which-digital-ads-annoy-consumers-most</loc>
		<lastmod>2019-09-05T22:03:17+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2019/09/annonying-digital-ads.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/how-does-media-context-affect-ad-memory-2</loc>
		<lastmod>2019-09-10T17:17:04+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/why-content-quality-matters-so-much-in-native-advertising-2</loc>
		<lastmod>2019-09-10T17:18:35+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/best-practices-for-advertising-research-citations-2</loc>
		<lastmod>2019-09-10T17:20:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/in-brief-1-7-billion-websites</loc>
		<lastmod>2019-09-12T22:13:15+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2019/09/how-many-websites-1991-2019.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/can-automation-solve-advertisers-problems</loc>
		<lastmod>2019-09-12T22:16:28+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/why-marketers-need-to-change</loc>
		<lastmod>2019-09-12T22:19:02+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/out-of-home-tv-ratings-coming-in-2020</loc>
		<lastmod>2019-09-12T22:21:39+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/new-cross-media-measurement-standards</loc>
		<lastmod>2019-09-12T22:24:13+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/clean-is-just-the-beginning</loc>
		<lastmod>2019-09-18T16:47:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/hyperfocus-on-the-patient-journey</loc>
		<lastmod>2019-09-18T16:53:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/made-and-home</loc>
		<lastmod>2019-09-18T17:13:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/magpie-realtime-search</loc>
		<lastmod>2019-09-18T17:15:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/one-bedroom-zillow-rentals</loc>
		<lastmod>2019-09-18T17:17:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/online-grocery-pickup-a-unifying-beast</loc>
		<lastmod>2019-09-18T18:37:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/picadilly-lights</loc>
		<lastmod>2019-09-18T18:39:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/ray-liotta-celebrity-testimonial</loc>
		<lastmod>2019-09-18T18:41:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/restart-johnson-johnson-vision</loc>
		<lastmod>2019-09-18T18:42:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/rising</loc>
		<lastmod>2019-09-18T18:46:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/webcast-lift-creative-roi-via-deep-psychographic-learning-672017</loc>
		<lastmod>2019-09-19T19:35:16+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/in-brief-nikes-emmy-for-controversial-ad</loc>
		<lastmod>2019-09-20T19:49:27+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/global-marketers-need-to-focus-on-local-creative</loc>
		<lastmod>2019-09-20T19:52:32+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/how-to-improve-digital-marketing-strategies</loc>
		<lastmod>2019-09-20T19:54:44+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/two-views-on-tv-ad-addressability</loc>
		<lastmod>2019-09-20T19:58:32+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/amazons-impact-on-the-tv-ad-market</loc>
		<lastmod>2019-09-26T23:00:58+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/how-to-advance-your-tv-ad-measurement</loc>
		<lastmod>2019-09-26T23:04:42+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/advertising-week-ny-noteworthy-insights</loc>
		<lastmod>2019-09-26T23:07:48+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/jar-analyzing-the-click-path-of-affiliate-marketing-campaigns</loc>
		<lastmod>2019-09-28T19:16:20+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/2019-arf-david-ogilvy-awards-gala-2</loc>
		<lastmod>2019-10-03T20:37:09+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2019/09/ihob-international-house-of-burgers-landing-page.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/in-brief-award-winners-case-studies-mcdonalds-abandons-a-tradition</loc>
		<lastmod>2019-10-03T23:24:01+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/forbes-on-brand-trust</loc>
		<lastmod>2019-10-03T23:27:57+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/cynopsis-on-advertising-week-ny</loc>
		<lastmod>2019-10-03T23:32:24+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/warc-advertising-week-ny-summary</loc>
		<lastmod>2019-10-03T23:34:32+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/a-new-tool-measures-childrens-emotional-response-to-ads-2</loc>
		<lastmod>2019-10-04T17:48:42+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2019/10/figure1childhoodemotions.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/target-multicultural-tv-viewers-by-program-genres-2</loc>
		<lastmod>2019-10-04T17:49:51+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/what-makes-people-avoid-ads-on-social-media-2</loc>
		<lastmod>2019-10-04T18:26:23+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/event-summary-sports-marketingxscience</loc>
		<lastmod>2019-10-08T18:29:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/ihob-international-house-of-burgers</loc>
		<lastmod>2019-10-08T20:26:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/experts-highlight-sports-marketing-success-stories-2</loc>
		<lastmod>2019-10-09T19:03:36+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/in-brief-facebook-inc-dominates-the-social-media-landscape</loc>
		<lastmod>2019-10-11T18:19:34+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2019/10/facebook-social-media.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/stereotypes-of-older-americans</loc>
		<lastmod>2019-10-11T18:27:19+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/about-tv-device-graphs</loc>
		<lastmod>2019-10-11T18:29:38+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/neuroscience-and-attention</loc>
		<lastmod>2019-10-11T18:32:45+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/hulus-new-advertising-formats</loc>
		<lastmod>2019-10-11T18:34:24+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/days-8-35-boost-tv-ratings</loc>
		<lastmod>2019-10-11T18:41:26+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2019/10/audience-growth-tv.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/brand-safety-what-is-the-real-risk-to-brands-2</loc>
		<lastmod>2019-10-14T19:59:21+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/SITE_NOT_SET</loc>
		<lastmod>2019-10-15T18:50:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/yougovs-global-word-of-mouth-survey</loc>
		<lastmod>2019-10-17T19:46:47+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2019/10/Top-WOM-Rankings.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/infomercials-are-back-at-pg</loc>
		<lastmod>2019-10-17T19:49:56+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/youtube-demographics-vs-advanced-audiences</loc>
		<lastmod>2019-10-17T19:53:30+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/should-consumers-sell-their-personal-data</loc>
		<lastmod>2019-10-17T19:58:16+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/cmo-brief-whats-the-most-effective-length-for-a-tv-digital-video-commercial-2</loc>
		<lastmod>2019-10-18T23:47:03+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/academic-principles-add-consistency-to-neuro-research-2</loc>
		<lastmod>2019-10-23T17:35:02+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/how-biometrics-can-capture-attention-to-tv-ads-2</loc>
		<lastmod>2019-10-23T17:51:46+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/from-a-legend-ad-size-matters</loc>
		<lastmod>2019-10-24T18:06:35+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/consumers-and-transparency</loc>
		<lastmod>2019-10-24T18:07:10+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/contextual-targeting-vs-cookies</loc>
		<lastmod>2019-10-24T18:07:32+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/granular-marketing-data-is-key</loc>
		<lastmod>2019-10-24T18:10:25+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/the-nfl-stranger-things</loc>
		<lastmod>2019-10-24T18:13:18+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/in-brief-arf-shopperxscience-netflix-metrics-a-wsj-quote</loc>
		<lastmod>2019-10-31T22:16:12+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/most-u-s-adults-intend-to-participate-in-2020-census-but-some-demographic-groups-arent-sure</loc>
		<lastmod>2019-10-31T22:22:27+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/ad-effectiveness-measurement-doesnt-scale-and-its-failing-advertisers</loc>
		<lastmod>2019-10-31T22:24:20+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/sponsorship-accountability-part-1-elusive-dream-or-quantifiable-reality</loc>
		<lastmod>2019-10-31T22:25:16+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/watchmen-ratings-how-do-we-measure-success-in-the-streaming-age-tv-podcast</loc>
		<lastmod>2019-10-31T22:26:29+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/attention-and-impact-new-insights-from-new-research-2</loc>
		<lastmod>2019-11-04T19:47:12+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/kah-attention-and-impact-new-insights-from-new-research</loc>
		<lastmod>2019-11-04T19:59:17+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/webcast-building-brand-loyalty-with-todays-21st-century-audience-social-causes</loc>
		<lastmod>2019-11-05T19:26:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/ghost-ads-improving-the-economics-of-measuring-online-ad-effectiveness</loc>
		<lastmod>2019-11-05T19:30:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/salon-series-corporate-social-responsibility-whats-it-worth</loc>
		<lastmod>2019-11-06T20:30:13+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/salon-series-how-much-should-marketing-be-influenced-by-influencers</loc>
		<lastmod>2019-11-06T20:59:30+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/nielsen-amazon-release-viewership</loc>
		<lastmod>2019-11-07T01:10:43+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/ihop-ad-of-the-month</loc>
		<lastmod>2019-11-07T01:13:54+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/the-moment-of-next</loc>
		<lastmod>2019-11-07T01:19:11+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/marketers-measure-roi-too-quickly</loc>
		<lastmod>2019-11-07T01:25:32+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/twitter-ceo-jack-doreys-statement</loc>
		<lastmod>2019-11-07T01:28:46+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/why-people-dont-understanding-consumer-behavior-2</loc>
		<lastmod>2019-11-08T23:33:09+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/5g-evolution-and-how-it-will-supercharge-ai-2</loc>
		<lastmod>2019-11-11T23:36:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/do-you-hear-what-i-hear-2</loc>
		<lastmod>2019-11-11T23:50:55+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/will-the-tv-upfronts-survive-2</loc>
		<lastmod>2019-11-12T00:52:50+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/webcast-how-to-drive-business-growth-from-customer-experience</loc>
		<lastmod>2019-11-14T21:14:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/luminaries-discuss-optimizing-the-customer-experience-2</loc>
		<lastmod>2019-11-15T19:23:15+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/snap-instagram-advantage-apple-placements-streaming</loc>
		<lastmod>2019-11-15T19:51:09+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/protest-press-freedom-campaign</loc>
		<lastmod>2019-11-15T20:00:49+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/network-upfronts-disparities-in-whats-key</loc>
		<lastmod>2019-11-15T20:05:43+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/the-controversial-role-of-social-media-news</loc>
		<lastmod>2019-11-15T20:10:19+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/abc-ends-livesame-day-for-performance</loc>
		<lastmod>2019-11-15T20:14:28+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/how-a-traditional-publisher-is-winning-in-digital-video</loc>
		<lastmod>2019-11-21T20:20:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/how-to-drive-viewer-interest-and-loyalty</loc>
		<lastmod>2019-11-21T20:23:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/how-to-win-in-ott-attracting-retaining-monetizing-audiences</loc>
		<lastmod>2019-11-21T20:26:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/how-viewers-navigate-the-new-tv-landscape</loc>
		<lastmod>2019-11-21T20:31:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/media-inflection-point-the-intersection-of-technology-culture-generations</loc>
		<lastmod>2019-11-21T20:37:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/ott-and-the-new-ad-norm-nontraditional-ad-experiences-take-hold</loc>
		<lastmod>2019-11-21T20:40:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/pluto-tvs-mission-entertain-the-planet</loc>
		<lastmod>2019-11-21T20:44:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/streaming-is-here-to-stay-now-lets-measure-it</loc>
		<lastmod>2019-11-21T20:49:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/a-successful-family-brand-in-a-sensationalized-world-of-chaos</loc>
		<lastmod>2019-11-21T20:50:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/the-big-wave-of-platform-surfing</loc>
		<lastmod>2019-11-21T20:53:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/the-content-graph-mapping-audiences-across-the-media-spectrum</loc>
		<lastmod>2019-11-21T20:54:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/using-transaction-data-to-drive-results-in-ott</loc>
		<lastmod>2019-11-21T20:55:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/in-brief-leadership-lessons-amazon-groceries-bob-iger</loc>
		<lastmod>2019-11-22T01:19:13+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/bias-in-media-planning</loc>
		<lastmod>2019-11-22T01:19:28+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/the-importance-of-digital-editing</loc>
		<lastmod>2019-11-22T01:19:41+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/struggling-for-the-truth</loc>
		<lastmod>2019-11-22T01:19:54+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2019/11/know-information-true-false.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/nyt-dropping-social-media-trackers</loc>
		<lastmod>2019-11-22T01:20:06+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/womens-propensity-to-media</loc>
		<lastmod>2019-11-22T01:20:20+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2019/11/media-consumption-by-gender-may-2019.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/evaluating-digital-audience-quality-2</loc>
		<lastmod>2019-11-27T21:03:18+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/the-5g-data-revolution</loc>
		<lastmod>2019-12-03T15:53:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/setting-the-stage-preparing-for-emerging-technologies</loc>
		<lastmod>2019-12-03T15:54:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/why-speed-matters-for-ai</loc>
		<lastmod>2019-12-03T15:56:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/is-your-marketing-measurement-giving-you-mixed-messaging</loc>
		<lastmod>2019-12-03T15:59:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/a-question-of-value-validating-digital-audience-quality-to-launch-winning-campaigns</loc>
		<lastmod>2019-12-03T16:01:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/calibrating-mmm-and-mta-with-experiments</loc>
		<lastmod>2019-12-03T16:02:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/a-way-forward-why-the-future-of-attribution-looks-bright</loc>
		<lastmod>2019-12-03T16:03:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/the-brand-value-imperative-in-a-hypertransactional-marketing-world</loc>
		<lastmod>2019-12-03T16:04:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/measurement-thats-just-right</loc>
		<lastmod>2019-12-03T16:06:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/in-brief-brand-safety-attention</loc>
		<lastmod>2019-12-05T23:46:58+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/brandz-the-top-100-most-valuable-us-brands</loc>
		<lastmod>2019-12-05T23:50:14+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/tv-viewership-of-the-impeachment-inquiry</loc>
		<lastmod>2019-12-05T23:53:30+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/facebook-services-content-allowed-or-not</loc>
		<lastmod>2019-12-05T23:56:16+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/standardizing-addressable-tv</loc>
		<lastmod>2019-12-05T23:58:24+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/the-arfs-la-council-explores-changing-viewing-patterns-2</loc>
		<lastmod>2019-12-06T21:15:53+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2019/12/l.a.council-slide-one-web.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2019/12/l.a.council-slide-two-web.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/brand-reputation-netflix-needs-ads</loc>
		<lastmod>2019-12-13T02:29:39+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/googles-10-most-read-2019-articles</loc>
		<lastmod>2019-12-13T02:29:55+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/the-essential-guide-to-invalid-traffic-ivt</loc>
		<lastmod>2019-12-13T02:30:08+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2019/12/invalid-traffic.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/warcs-marketers-toolkit-2020</loc>
		<lastmod>2019-12-13T02:30:23+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/key-trends-in-2020-which-ones-will-be-adopted-most-quickly-and-en-masse</loc>
		<lastmod>2019-12-13T19:02:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/marketing-trends-preparing-for-the-third-age</loc>
		<lastmod>2019-12-13T19:04:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/media-trends-what-does-the-near-future-look-like</loc>
		<lastmod>2019-12-16T20:06:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/workplace-trends-integrating-ai-into-everyday-work-life-upping-your-data-literacy-and-flexible-work-environment</loc>
		<lastmod>2019-12-16T20:06:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/is-your-influencer-the-right-match-2</loc>
		<lastmod>2019-12-17T20:42:34+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/big-data-shows-how-brands-facebook-posts-generate-ewom-2</loc>
		<lastmod>2019-12-17T20:46:34+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/social-media-marketing-and-more</loc>
		<lastmod>2019-12-17T20:48:58+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/2007-arf-david-ogilvy-awards-case-study-accenture</loc>
		<lastmod>2019-12-19T04:13:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/arm-hammer-secret</loc>
		<lastmod>2019-12-19T04:27:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/a-holistic-view-of-customer-experience</loc>
		<lastmod>2019-12-19T19:06:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/improving-the-accuracy-of-marketing-survey-data-with-new-statistical-approaches</loc>
		<lastmod>2019-12-19T19:08:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/in-brief-programming-costs</loc>
		<lastmod>2019-12-20T00:16:23+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2019/12/expenditures.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/gen-z-and-millennials-globally-5-in-8-people</loc>
		<lastmod>2019-12-20T00:20:56+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/environmental-social-and-governance-concerns</loc>
		<lastmod>2019-12-20T00:23:22+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/more-new-tv-ad-formats</loc>
		<lastmod>2019-12-20T00:26:16+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/ziems-d-ebenfeld-tpdf</loc>
		<lastmod>2019-12-20T12:18:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/70-of-media-delivers-below-optimal-yield</loc>
		<lastmod>2019-12-20T12:26:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/msi-generalizable-and-robust-tv-advertising-effects</loc>
		<lastmod>2020-01-03T21:58:42+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/in-brief-twitter-usage-tech-vs-creative</loc>
		<lastmod>2020-01-10T19:41:52+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2020/01/twitter-users.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/nfl-news</loc>
		<lastmod>2020-01-10T19:46:51+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/the-spotifyization-of-television</loc>
		<lastmod>2020-01-10T19:52:19+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/nielsen-and-social-tv</loc>
		<lastmod>2020-01-10T20:00:19+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2020/01/top-most-social-10.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2020/01/top-most-social-20.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/predictions-from-two-arf-leaders</loc>
		<lastmod>2020-01-10T20:03:55+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/webcast-creative-techniques-montage</loc>
		<lastmod>2020-01-13T18:34:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/in-brief-attribution-of-tv-ads-in-europe</loc>
		<lastmod>2020-01-16T19:41:16+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/the-problem-of-short-termism</loc>
		<lastmod>2020-01-16T19:41:32+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/surveys-from-publishing-employees</loc>
		<lastmod>2020-01-16T19:49:53+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2020/01/net-positive.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/streaming-advertising-vs-subscriptions</loc>
		<lastmod>2020-01-16T19:56:18+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/in-brief-media-in-toddler-mode</loc>
		<lastmod>2020-01-24T19:04:16+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/a-dark-side-of-ai</loc>
		<lastmod>2020-01-24T19:10:32+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/univision-ar-dynamic-placement</loc>
		<lastmod>2020-01-24T19:14:29+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/the-greta-effect-on-brands</loc>
		<lastmod>2020-01-24T19:17:58+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/consumer-conversations-and-roi</loc>
		<lastmod>2020-01-24T19:21:47+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/building-great-teams</loc>
		<lastmod>2020-01-24T19:24:40+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/improving-accuracy</loc>
		<lastmod>2020-01-31T00:21:37+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/smart-speakers-update</loc>
		<lastmod>2020-01-31T00:29:23+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2020/01/smart-speaker-owners.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/phasing-out-third-party-cookies</loc>
		<lastmod>2020-01-31T00:39:23+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/digital-marketing-trends</loc>
		<lastmod>2020-01-31T00:42:41+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/netflix-measurement</loc>
		<lastmod>2020-01-31T00:45:09+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/how-early-social-media-release-helps-super-bowl-ads</loc>
		<lastmod>2020-02-03T20:31:22+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/the-short-and-the-long-advertising-game</loc>
		<lastmod>2020-02-03T20:34:30+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/cmo-brief-the-short-and-long-advertising-game-2</loc>
		<lastmod>2020-02-03T20:42:57+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/buzz-metrics-reveal-clues-about-advertising-success-2</loc>
		<lastmod>2020-02-03T20:47:55+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/what-will-adtech-look-like-in-a-post-cookie-world</loc>
		<lastmod>2020-02-05T21:10:38+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/the-arfs-2020-research-agenda</loc>
		<lastmod>2020-02-05T21:45:20+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/in-brief-brandindex-improvers-and-the-influential-clay-christensen</loc>
		<lastmod>2020-02-07T19:35:05+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2020/02/Top-Buzz-2019.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/ad-supported-streaming</loc>
		<lastmod>2020-02-07T19:39:36+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/mobile-video-and-creative-length</loc>
		<lastmod>2020-02-07T19:41:55+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/all-about-the-super-bowl</loc>
		<lastmod>2020-02-07T19:47:53+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2020/02/2020-Ad-Meter-Results.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/in-brief-xis-speech-jeeps-super-bowl-oscars</loc>
		<lastmod>2020-02-13T21:51:21+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/consumers-and-in-store-shopping</loc>
		<lastmod>2020-02-13T21:57:08+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2020/02/shopping-in-store.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/expanding-lgbt-data</loc>
		<lastmod>2020-02-13T22:02:56+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2020/02/census-question.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/apple-tv-says-no-ads</loc>
		<lastmod>2020-02-13T22:06:21+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/facebook-says-two-much-personalization</loc>
		<lastmod>2020-02-13T22:10:09+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/cimm-tv-attribution-study</loc>
		<lastmod>2020-02-13T22:12:11+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/in-brief-teenagers-as-brands-ad-blocking-video-game-revenue</loc>
		<lastmod>2020-02-21T01:26:17+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2020/02/video-game-revenue.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/the-retail-apocalypse</loc>
		<lastmod>2020-02-21T01:30:05+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/smart-device-owners-struggle</loc>
		<lastmod>2020-02-21T01:35:03+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/using-data-to-tell-the-story</loc>
		<lastmod>2020-02-21T01:38:09+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/the-arf-creative-research-glossary</loc>
		<lastmod>2020-02-21T01:39:53+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/more-on-cimm</loc>
		<lastmod>2020-02-21T01:44:14+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/key-insights-from-audio</loc>
		<lastmod>2020-02-27T19:33:18+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2020/02/edison-podcast-research.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/black-consumers-and-brands</loc>
		<lastmod>2020-02-27T19:40:15+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2020/02/black-consumers.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/an-update-on-local-tv-research</loc>
		<lastmod>2020-02-27T20:12:02+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/cimm-summit-highlights-part-1</loc>
		<lastmod>2020-02-27T20:16:54+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/jar-why-do-great-creative-ideas-get-rejected</loc>
		<lastmod>2020-03-03T19:39:56+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/jar-the-effects-of-communicating-passion-in-advertising</loc>
		<lastmod>2020-03-04T00:28:41+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/webcast-qualtech-the-next-frontier-in-neuro-and-emotional-measurement</loc>
		<lastmod>2020-03-04T15:51:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/strategies-for-scientific-claims-in-cosmetics-ads-2</loc>
		<lastmod>2020-03-05T01:21:13+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/building-brand-loyalty-through-language-techniques-2</loc>
		<lastmod>2020-03-05T01:43:17+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/in-brief-esports-ratings</loc>
		<lastmod>2020-03-05T23:06:25+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/worn-out-by-the-news</loc>
		<lastmod>2020-03-05T23:11:47+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2020/03/news-wearout-1.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/arf-leadership-lab-nielsen</loc>
		<lastmod>2020-03-05T23:21:06+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2020/03/traditional-tv.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2020/03/tv-time-streaming.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2020/03/paid-streaming-services-1.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/the-warc-creative-100-awards</loc>
		<lastmod>2020-03-05T23:23:26+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/five-decades-of-black-professionals-in-advertising</loc>
		<lastmod>2020-03-05T23:26:01+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/super-bowl-liv-ad-performance-the-results-are-in</loc>
		<lastmod>2020-03-12T13:49:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/super-bowl-liv-winners-losers-and-noshows</loc>
		<lastmod>2020-03-12T13:50:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/news-about-2-icons</loc>
		<lastmod>2020-03-12T17:46:28+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/updates-on-key-industry-issues</loc>
		<lastmod>2020-03-12T17:51:27+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2020/03/attention-myers-report.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/one-role-of-data-in-elections</loc>
		<lastmod>2020-03-12T18:04:25+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/virtual-town-hall-the-coronavirus</loc>
		<lastmod>2020-03-18T22:05:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/virtual-town-hall-the-coronavirus</loc>
		<lastmod>2020-03-18T22:06:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/customer-experience-cx-protect-your-cx-from-the-web</loc>
		<lastmod>2020-03-18T22:10:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/merkle-surveys-industry-executives</loc>
		<lastmod>2020-03-20T17:46:27+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/mars-is-measuring-attention</loc>
		<lastmod>2020-03-20T18:01:17+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/advantages-of-ad-supported-audio</loc>
		<lastmod>2020-03-20T18:12:28+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2020/03/audio-attributes.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/a-potential-existential-crisis-in-martech</loc>
		<lastmod>2020-03-20T18:12:38+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/do-the-lights-go-out-when-brands-go-dark-2</loc>
		<lastmod>2020-03-25T20:28:39+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/articles-on-covid-19</loc>
		<lastmod>2020-03-26T00:46:09+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/advertising-in-a-pandemic</loc>
		<lastmod>2020-03-26T00:46:23+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/advertising-in-a-recession</loc>
		<lastmod>2020-03-26T00:46:49+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/a-ceos-brand-image-predicts-advertising-credibility-2</loc>
		<lastmod>2020-03-26T23:08:34+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/how-does-click-through-behavior-differ-across-devices</loc>
		<lastmod>2020-03-26T23:25:12+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/should-brands-slash-their-advertising-budget-during-a-recession-2</loc>
		<lastmod>2020-03-27T18:55:54+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/coronavirus-2</loc>
		<lastmod>2020-03-27T23:42:17+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/how-is-the-coronavirus-impacting-the-global-advertising-industry-2</loc>
		<lastmod>2020-03-28T00:40:31+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/jar-a-neuroscientific-method-for-assessing-effectiveness-of-digital-vs-print-ads</loc>
		<lastmod>2020-03-28T17:41:37+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/the-1st-annual-organizational-benchmark-survey-advertiser-report-2</loc>
		<lastmod>2020-03-31T22:50:13+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2020/03/figure17.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/msi-no-silver-bullet-with-ai-blending-in-firm-culture-and-capabilities-with-ai-marketing-investment-for-enhancing-firm-performance</loc>
		<lastmod>2020-04-03T17:43:05+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/brand-trust-ad-spend-changes-historical-perspective</loc>
		<lastmod>2020-04-03T22:47:38+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2020/04/key-takeaways.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2020/04/corona-virus-advertising.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/social-distancing-media-usage</loc>
		<lastmod>2020-04-03T22:49:09+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2020/04/social-distancing-young-people.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2020/04/Hub.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/consumer-worries</loc>
		<lastmod>2020-04-03T22:49:21+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/the-usa-normality-index</loc>
		<lastmod>2020-04-03T22:49:32+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2020/04/returning-to-normal.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/how-covid-19-is-affecting-public-attitudes-emotions-and-values</loc>
		<lastmod>2020-04-09T21:15:24+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/in-brief-zoom-and-privacy</loc>
		<lastmod>2020-04-10T17:45:45+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/lockdowns-create-social-media-apps-boom</loc>
		<lastmod>2020-04-10T17:46:22+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/changes-in-streaming-and-social-media-use</loc>
		<lastmod>2020-04-10T17:46:47+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2020/04/tik-tok.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/shopping-and-mobility-trends</loc>
		<lastmod>2020-04-10T17:47:04+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2020/04/shopping-demand.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2020/04/community-mobility-report.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2020/04/streaming-minutes-per-week.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/the-need-for-new-creative</loc>
		<lastmod>2020-04-10T17:47:18+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/ad-spending-declines-postponing-campaigns</loc>
		<lastmod>2020-04-10T17:47:34+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/SITE_NOT_SET</loc>
		<lastmod>2020-04-14T23:22:40+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/in-brief-students-and-the-virus</loc>
		<lastmod>2020-04-17T20:37:47+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/arf-townhall-impact-on-attitudes-emotions-values</loc>
		<lastmod>2020-04-17T20:38:01+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2020/04/NYCU-04.18.20-graph1-1.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2020/04/NYCU-04.18.20-graph2.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/how-the-virus-transforms-spending-patterns</loc>
		<lastmod>2020-04-17T20:38:15+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2020/04/NYCU-04.18.20-graph3.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2020/04/NYCU-04.18.20-graph4.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2020/04/NYCU-04.18.20-graph5.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/updates-on-normality</loc>
		<lastmod>2020-04-17T20:38:27+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2020/04/NYCU-04.18.20-graph6.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2020/04/NYCU-04.18.20-graph7.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/attitudes-have-changed-dramatically</loc>
		<lastmod>2020-04-17T20:38:41+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2020/04/NYCU-04.18.20-graph8.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/what-information-do-americans-need-to-cope</loc>
		<lastmod>2020-04-17T20:39:00+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2020/04/NYCU-04.18.20-graph11.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/timeline-for-resuming-normal-activities</loc>
		<lastmod>2020-04-17T20:39:11+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2020/04/NYCU-04.18.20-graph9.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2020/04/NYCU-04.18.20-graph10-1.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/2019-organizational-benchmark-survey</loc>
		<lastmod>2020-04-22T20:32:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/what-behaviors-will-stay-after-the-crisis-passes-2</loc>
		<lastmod>2020-04-23T20:17:46+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2020/04/graph-1-tv-usage.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2020/04/streaming-composition.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/streaming-tv-update-key-trends-during-covid</loc>
		<lastmod>2020-04-23T21:46:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/favorited-or-forgotten-a-look-at-if-how-consumer-behavior-will-change-postpandemic</loc>
		<lastmod>2020-04-23T21:48:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/covid19-and-the-everyday-life-the-emotional-impact-a-late-march-2020-read-ofthe-consumer-mindset</loc>
		<lastmod>2020-04-23T21:49:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/why-there-are-more-brands-on-tv-now</loc>
		<lastmod>2020-04-24T19:08:24+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2020/04/NYCU-04.25.20-graph7.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2020/04/NYCU-04.25.20-graph8.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/major-changes-in-tv-ad-categories</loc>
		<lastmod>2020-04-24T19:17:46+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2020/04/NYCU-04.25.20-graph6.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/phil-rizzuto-1994-hall-of-fame-induction-speech</loc>
		<lastmod>2020-04-29T13:15:12+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/conducting-research-during-and-after-the-covid-19-crisis</loc>
		<lastmod>2020-04-30T19:04:38+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/conducting-research-during-and-after-the-covid19-crisis</loc>
		<lastmod>2020-04-30T20:18:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/analytics-research-for-biopharma-marketing-during-the-covid19-pandemic-the-good-the-bad-and-the-ugly</loc>
		<lastmod>2020-04-30T20:20:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/the-impact-of-covid19-on-quant-testing</loc>
		<lastmod>2020-04-30T20:27:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/in-brief-11</loc>
		<lastmod>2020-05-01T17:26:49+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/pessimism-about-entering-public-places</loc>
		<lastmod>2020-05-01T17:29:05+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2020/05/NYCU-05.02.20-graph7.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/more-cynicism-towards-ads-more-normality</loc>
		<lastmod>2020-05-01T17:31:22+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2020/05/NYCU-05.02.20-graph5.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2020/05/NYCU-05.02.20-graph6.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/90-say-brands-should-continue-advertising</loc>
		<lastmod>2020-05-01T17:32:22+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/pandemic-lifts-social-media-use</loc>
		<lastmod>2020-05-01T17:33:15+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/running-out-of-things-to-watch</loc>
		<lastmod>2020-05-01T17:35:22+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2020/05/NYCU-05.02.20-graph4.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/how-the-generations-feel-about-brands-today</loc>
		<lastmod>2020-05-01T17:36:48+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/why-do-great-creative-ideas-get-killed-2</loc>
		<lastmod>2020-05-01T19:14:09+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/a-new-benchmark-brings-good-news-for-radio-advertising-2</loc>
		<lastmod>2020-05-01T19:29:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/SITE_NOT_SET</loc>
		<lastmod>2020-05-01T22:44:11+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/SITE_NOT_SET</loc>
		<lastmod>2020-05-01T23:18:51+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2015/08/mp-footer-logo.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/msi-finding-the-sweet-spot-ad-scheduling-on-streaming-media</loc>
		<lastmod>2020-05-03T22:08:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/SITE_NOT_SET</loc>
		<lastmod>2020-05-05T22:42:41+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/SITE_NOT_SET</loc>
		<lastmod>2020-05-05T23:14:59+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2020/05/BC_July-2020.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/the-1st-annual-organizational-benchmark-survey-research-company-report-2</loc>
		<lastmod>2020-05-07T15:20:35+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/cmo-brief-the-short-and-long-advertising-game</loc>
		<lastmod>2020-05-07T16:31:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/cmo-brief-whats-the-perfect-synergy-between-employees-and-technology</loc>
		<lastmod>2020-05-07T16:31:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/180514kahcontextpdf</loc>
		<lastmod>2020-05-07T20:00:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/nycu-in-brief</loc>
		<lastmod>2020-05-07T23:39:08+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/cmo-brief-elements-of-a-successful-brand-purpose-campaign</loc>
		<lastmod>2020-05-08T13:54:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/cmo-brief-what-happens-when-brands-go-dark</loc>
		<lastmod>2020-05-08T13:54:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/cmo-brief-2019-organizational-benchmark-survey-the-advertiser-report</loc>
		<lastmod>2020-05-08T13:54:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/cmo-brief-the-ott-revolution</loc>
		<lastmod>2020-05-08T13:55:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/cmo-brief-should-you-cut-your-advertising-budget-in-a-recession</loc>
		<lastmod>2020-05-08T13:55:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/cmo-brief-oracle-data-cloud-tackles-audience-quality</loc>
		<lastmod>2020-05-08T13:55:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/cmo-brief-brand-safety-what-is-the-real-risk-to-brands</loc>
		<lastmod>2020-05-08T13:55:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/cmo-brief-whats-the-most-effective-length-for-a-tvdigital-video-commercial</loc>
		<lastmod>2020-05-08T13:55:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/cmo-brief-marketing-to-hispanics</loc>
		<lastmod>2020-05-08T13:56:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/cmo-brief-the-duality-advertising-in-a-pandemic-driven-recession</loc>
		<lastmod>2020-05-08T13:57:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/cmo-brief-can-context-make-advertising-more-effective</loc>
		<lastmod>2020-05-08T14:04:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/cmo-brief-should-you-cut-your-advertising-budget-in-a-recession</loc>
		<lastmod>2020-05-08T14:05:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/cmo-brief-what-happens-when-brands-go-dark</loc>
		<lastmod>2020-05-08T14:06:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/nycu-how-to-advertise-during-covid-19</loc>
		<lastmod>2020-05-08T17:22:53+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/nycu-what-consumers-expect-from-advertisers</loc>
		<lastmod>2020-05-08T17:23:20+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2020/05/NYCU-05.09.20-graph1.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-product-placementbranded-content</loc>
		<lastmod>2020-05-11T15:13:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-wearout</loc>
		<lastmod>2020-05-11T15:13:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-print-advertising-executional-elements</loc>
		<lastmod>2020-05-11T15:14:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-out-of-home-advertising-effectiveness</loc>
		<lastmod>2020-05-11T15:15:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-marketing-accountability-roi-overview</loc>
		<lastmod>2020-05-11T15:15:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-executional-elements-tv</loc>
		<lastmod>2020-05-11T15:15:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-brand-valuation</loc>
		<lastmod>2020-05-11T15:15:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-share-of-voice-share-of-market</loc>
		<lastmod>2020-05-11T15:15:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-marketing-to-moms</loc>
		<lastmod>2020-05-11T15:15:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-social-media-metrics</loc>
		<lastmod>2020-05-11T15:16:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-display-ad-benchmarks</loc>
		<lastmod>2020-05-11T15:16:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-targeting</loc>
		<lastmod>2020-05-11T15:16:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-effectiveness-of-twitter</loc>
		<lastmod>2020-05-11T15:16:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-value-of-a-social-media-impression-on-facebook</loc>
		<lastmod>2020-05-11T15:16:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-effectiveness-of-product-reviews</loc>
		<lastmod>2020-05-11T15:16:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-mobile-marketing-retail</loc>
		<lastmod>2020-05-11T15:16:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-impact-of-online-on-offline-purchase-behavior</loc>
		<lastmod>2020-05-11T15:16:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-online-advertising-planning</loc>
		<lastmod>2020-05-11T15:16:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-erwin-ephron-on-advertising-frequency</loc>
		<lastmod>2020-05-11T15:16:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-roi-benchmarks</loc>
		<lastmod>2020-05-11T15:17:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-online-video-length</loc>
		<lastmod>2020-05-11T15:17:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-ethnographic-research-overview</loc>
		<lastmod>2020-05-11T15:17:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-radio-spot-length-2010</loc>
		<lastmod>2020-05-11T15:20:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-ingame-advertising</loc>
		<lastmod>2020-05-11T15:20:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-hispanic-marketing</loc>
		<lastmod>2020-05-11T15:20:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-brand-valuation</loc>
		<lastmod>2020-05-11T15:20:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-social-media-overview</loc>
		<lastmod>2020-05-11T15:20:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-lgbt-marketing</loc>
		<lastmod>2020-05-11T15:20:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-list-of-glossaries-for-advertising-related-terms</loc>
		<lastmod>2020-05-11T15:21:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-effectiveness-of-multiple-executions-2011</loc>
		<lastmod>2020-05-11T15:21:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-oracle-data-cloud-tackles-audience-quality</loc>
		<lastmod>2020-05-11T15:21:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-virtual-shopping</loc>
		<lastmod>2020-05-11T15:21:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-cross-media-synergy-2012</loc>
		<lastmod>2020-05-11T15:21:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-cross-media-synergy</loc>
		<lastmod>2020-05-11T15:21:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-superbowl-advertising</loc>
		<lastmod>2020-05-11T15:21:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-ad-spend-forecasts-2011-2012</loc>
		<lastmod>2020-05-11T15:21:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-radio-advertising-effectiveness</loc>
		<lastmod>2020-05-11T15:21:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-patient-journey</loc>
		<lastmod>2020-05-11T15:22:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-asian-americans</loc>
		<lastmod>2020-05-11T15:22:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-the-data-gap-getting-better-creative-from-insights</loc>
		<lastmod>2020-05-11T15:22:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-sports-sponsorship</loc>
		<lastmod>2020-05-11T15:22:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-baby-boomer</loc>
		<lastmod>2020-05-11T15:22:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-continuity-vs-fighting</loc>
		<lastmod>2020-05-11T15:22:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-lgbt-marketing</loc>
		<lastmod>2020-05-11T15:22:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-effectiveness-of-music-in-advertising</loc>
		<lastmod>2020-05-11T15:22:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-native-advertising</loc>
		<lastmod>2020-05-11T15:23:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-context-effects</loc>
		<lastmod>2020-05-11T15:23:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-introduction-to-neuroscience-and-biometric-marketing-research-methods</loc>
		<lastmod>2020-05-11T15:23:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-financial-services-marketing</loc>
		<lastmod>2020-05-11T15:23:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-when-brands-go-dark</loc>
		<lastmod>2020-05-11T15:23:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-generation-z</loc>
		<lastmod>2020-05-11T15:23:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-optimizing-mobile-survey-research</loc>
		<lastmod>2020-05-11T15:23:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-television-advertising-wearout</loc>
		<lastmod>2020-05-11T15:23:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-product-focused-advertising-vs-branding-advertising</loc>
		<lastmod>2020-05-11T15:23:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-mobile-market-research</loc>
		<lastmod>2020-05-11T15:23:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-the-2nd-annual-privacy-study</loc>
		<lastmod>2020-05-11T15:24:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-brand-safety-what-is-the-real-risk-to-brands</loc>
		<lastmod>2020-05-11T15:24:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-marketing-to-hispanics</loc>
		<lastmod>2020-05-11T15:24:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-native-advertising</loc>
		<lastmod>2020-05-11T15:24:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-the-ott-revolution</loc>
		<lastmod>2020-05-11T15:24:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-whats-the-perfect-synergy-between-emoployees-and-technology-including-ai</loc>
		<lastmod>2020-05-11T15:24:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-introduction-to-artificial-intelligence-in-advertising</loc>
		<lastmod>2020-05-11T15:24:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-commercial-length-ad-effectiveness</loc>
		<lastmod>2020-05-11T15:24:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-should-you-cut-your-advertising-budget-in-a-recession</loc>
		<lastmod>2020-05-11T15:25:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-the-2019-organizational-benchmark-survey-the-advertiser-report</loc>
		<lastmod>2020-05-11T15:26:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-should-you-cut-your-advertising-budget-in-a-recession</loc>
		<lastmod>2020-05-11T15:28:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/knowledge-at-hand-elements-of-a-successful-brand-campaign</loc>
		<lastmod>2020-05-11T15:28:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/inside-the-journal-of-advertising-research-advertising-creativity-and-strategy</loc>
		<lastmod>2020-05-12T18:53:55+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/building-a-customer-experience-cx-roadmap-event-summary</loc>
		<lastmod>2020-05-13T17:22:04+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/building-a-customer-experience-cx-roadmap-cx-webcast-series-part-4</loc>
		<lastmod>2020-05-13T21:32:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/mentoring-workshop-how-to-be-a-leader-now-event-summary</loc>
		<lastmod>2020-05-14T20:48:48+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/nycu-in-brief-more-on-advertising</loc>
		<lastmod>2020-05-15T00:35:22+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2020/05/NYCU-05.16.20-graph5.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/nycu-working-from-home-challenges</loc>
		<lastmod>2020-05-15T00:35:43+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2020/05/NYCU-05.16.20-graph4.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/nycu-how-to-improve-creative-during-the-pandemic</loc>
		<lastmod>2020-05-15T00:35:53+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2020/05/NYCU-05.16.20-graph3.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/nycu-normality-trend-week-8</loc>
		<lastmod>2020-05-15T00:36:07+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2020/05/NYCU-05.16.20-graph2.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/how-to-be-a-leader-amidst-disruption</loc>
		<lastmod>2020-05-15T14:52:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/leading-through-a-pandemic</loc>
		<lastmod>2020-05-15T14:54:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/organizational-benchmark-survey-the-agency-report</loc>
		<lastmod>2020-05-15T15:22:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/organizational-benchmark-survey-the-research-company-report</loc>
		<lastmod>2020-05-15T15:23:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/cmo-brief-2019-organizational-benchmark-survey-the-agency-report</loc>
		<lastmod>2020-05-15T21:22:36+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/cmo-briefs-2019-organizational-benchmark-survey-the-research-company-report</loc>
		<lastmod>2020-05-15T21:25:26+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/kah-advertising-creativity-and-strategy</loc>
		<lastmod>2020-05-19T17:30:58+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/learning-from-winners-zillow-event-summary</loc>
		<lastmod>2020-05-20T18:03:40+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/learning-from-winners-zillows-one-bedroom-campaign</loc>
		<lastmod>2020-05-21T16:25:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/nycu-in-brief-unemployment-nascar</loc>
		<lastmod>2020-05-21T18:31:55+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/nycu-less-advertising-more-promos</loc>
		<lastmod>2020-05-21T18:32:10+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/nycu-creative-context-during-covid-19</loc>
		<lastmod>2020-05-21T18:32:24+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/nycu-empathy-is-the-new-brand-mandate</loc>
		<lastmod>2020-05-21T18:32:39+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/nycu-why-do-great-creative-ideas-get-killed</loc>
		<lastmod>2020-05-21T18:33:11+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/SITE_NOT_SET</loc>
		<lastmod>2020-05-23T01:21:13+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/measuring-cross-media-use-and-recall</loc>
		<lastmod>2020-05-26T18:44:24+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/what-short-commercials-can-and-cant-deliver</loc>
		<lastmod>2020-05-26T19:03:49+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/SITE_NOT_SET</loc>
		<lastmod>2020-05-28T16:03:48+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/young-pros-presents-coming-of-age-in-a-crisis-the-millennial-perspective-2</loc>
		<lastmod>2020-05-28T22:32:23+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/nycu-tv-ad-revenue-in-april</loc>
		<lastmod>2020-05-29T00:42:12+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/nycu-should-advertisers-avoid-bad-news</loc>
		<lastmod>2020-05-29T00:42:25+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/nycu-return-to-normality</loc>
		<lastmod>2020-05-29T00:42:37+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2020/05/NYCU-05.30.20-graph3.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/nycu-more-viewing-less-attention</loc>
		<lastmod>2020-05-29T00:42:50+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2020/05/NYCU-05.30.20-graph2.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/category/ua_resource/nycu-advertising-in-a-downturn-covid-19</loc>
		<lastmod>2020-05-29T00:43:04+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2020/05/NYCU-05.30.20-graph1.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/SITE_NOT_SET</loc>
		<lastmod>2020-05-30T00:30:38+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2015/08/mp-footer-logo.jpg</image:loc>
		</image:image>
	</url>
</urlset>
<!-- XML Sitemap generated by Yoast SEO -->