Thought Leader Webcast
Free for ARF Members
Thursday, December 4, 2014 • 1:00–2:00PM ET
Social listening and intelligence are changing fast. The days of simple boolean queries in basic monitoring tools with fuzzy accuracy and limited insights are coming to an end.
New breakthroughs in computational linguistics and research modeling are demonstrably showing that the next generation of social listening data is not just qualitative – but quantitative and predictive!
This webinar with three of the industry’s key thought leaders will demonstrate how the power of social data can be mainstreamed into brands for competitive advantage in ways not available even a year ago. Along the way, participants will learn about how to best navigate this complex landscape including technologies, models and the industry’s newest, groundbreaking research applications.
Rob Key – CEO, Converseon
Wendy Moe – Professor of Marketing and Director of the MS in Marketing Analytics at the Robert H. Smith School of Business, University of Maryland and author of Social Media Intelligence
Joel Rubinson – former Chief Research Officer at the Advertising Research Foundation and Converseon advisor and senior strategist