ARF Thought Leader
Free for ARF Members
Wednesday, November 19, 2014 • 3:00–5:30PM ET
Collecting data in today’s cross-platform world is a challenge for market researchers; as is delivering that data in a way that truly impacts business results. Join Mark Kershisnik from pharmaceutical leader Eli Lilly Company and Kristin Luck of Decipher, as they discuss how they’ve partnered to combine disparate data sources and produce content visualization that really works.
By using externally sourced technology in a collaborative environment, Eli Lilly has been able to leverage tools like cloud computing, gaming protocols and much more to gain insights. These insights have resulted in the ability to create instant interactive content and live discussions at multiple touch points for their consumer. This real-world case study will help to illustrate how research data can be effectively collected, reported and translated into a positive impact on brand health. Best practices for cross-platform data collection and aggregation will also be presented, highlighting data and platform usage from over 20 million respondents.
432 Park Avenue South, 6th Floor
New York, NY 10016
To register, email Daniel Bulgrin.
Mark Kershisnik – Senior Director, Market Research, Eli Lilly & Company
Kristin Luck – President and Chief Marketing Office, Decipher