Join leading advertising researchers as they reveal new insights and findings at The ARF’s Re!Think 2016 — March 14 – 16 in NYC. Presentations were chosen by The ARF’s Board of Curators from a large pool of submissions. Concurrent sessions across all three days are designed to maximize interactive learning with these researchers.
Cross-Platform ROI and Optimization
David F. Poltrack – Chief Research Officer, CBS; President, CBS VISION Leslie Wood – Chief Research Officer, Nielsen Catalina Solutions Namita Mediratta – Consumer and Marketing Insights Director, Unilever Olga Casabona – Senior Director, Client Insights, Turner
Neuroscience – How brands are built in the brain
Duane Varan, Ph.D. – CEO, MediaScience Magda Nenycz-Thiel – Senior Research Associate, Mars Marketing Laboratory Manager, Ehrenberg Bass Institute Laurent Larguinat – Director, Mars Consumer & Market Insights, Mars Inc. Pranav Yadav – CEO, Neuro-Insight US Inc.
Marketing Science / Data Analytics
Oliver Hupp, Ph.D. – Global Director Brand Strategy, GfK SE Nathalie Bordes – Senior Director, Emerging Channels Research, ESPN Joseph Davin – Quantitative Researcher, Marketing Science R&D, Facebook Augustine Fou, Ph.D. – Chief Marketing Science Officer, The ARF
Original Advertising Research – The ARF
Horst Stipp, Ph.D. – EVP, Research & Innovation, Global Ad Effectiveness, The ARF Manuel Garcia, PhD. – SVP, Research & Innovation, Global & Ad Effectiveness Jasper Snyder – EVP, Research & Innovation, Cross-Platform, The ARF Chris Bacon – EVP, Global Research Quality & Innovation, The ARF