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March 14–16, 2016

Highlights from 2016

Altruism is Good Business

Bill Harvey on ARF Re!Think 2016 Highlights.

Media research guru and ARF “Erwin Ephron Award” winner Bill Harvey explains the high points and most relevant insights that came out of the ARF 2016 ReThink Conference.



ARF Unveils the Most Important Original Research in 30 Years.

Optimal Spending Mix Across Platforms and Screens
Jasper Snyder – EVP, Research & Innovation, Cross-Platform, The ARF

Neural Pathways to Great Creative
Horst Stipp, Ph.D. – EVP, Research & Innovation, Global & Ad Effectiveness, The ARF
Manuel Garcia-Garcia, Ph.D. – SVP, Research & Innovation, Global & Ad Effectiveness, The ARF

Mobile Quality Checklist
Chris Bacon – EVP, Global Research, Quality & Innovation, The ARF

Announcing New 2016 Ad Blocking/Fraud Ground Truth Initiatives
Augustine Fou, Ph.D. – Chief Marketing Science Officer, The ARF


Today’s marketers face an accountability imperative.  To grow brands, they have to move far beyond ROI to outcome-based strategies.

Shifting dollars from one platform to another won’t deliver transformational growth demanded by the c-suite.  Zero based budgeting and partnerships that deliver new metrics beyond ROI must be created now.

Fast forward into the future, set the agenda for the industry and charge into the C-suite with the answers.

Featured Speakers

Gayle Fuguitt
CEO & President

Jonny Bauer
Global Chief Strategy Officer

Richard Guest
President, North America
Tribal Worldwide

Robin Koval
CEO & President, Truth Initiatives
Co-Author, Grit to Great

Jim Lecinski
VP, America Customer Solutions

Bruce McColl
Global Chief Marketing Officer

Monique Nelson
UniWorld Group Inc.

John Osborn
President & CEO
View his Cannes interview »

Steven Rosenblatt

Linda Kaplan Thaler
Former Chairman, Publicis, New York
Co-Author, Grit to Great

Brian Wong
Co-Founder & CEO
View his Cannes interview »

Jeff Yang
SVP, Consulting Services
The Futures Company