Welcome to PowerSearch, the industry’s most powerful search for research on advertising and marketing effectiveness.
To get started, enter your search keywords into the box above.
Efficient Search and High Quality Results
We know members are time-pressed. A conventional search might require performing 15 or 20 searches on the same – or variant – terms across a number of search services. That’s not sufficient or efficient at all. It’s much better to do one search across the best sources. For that reason we created a unified search.
With a single search, you can access nearly 60,000 documents, including:
Journal of Advertising Research
WARC database containing business press, academic and trade journals, case studies, and various awards like those from the IPA (For all WARC articles, summaries are free; document retrieval requires a trial or paid subscription to WARC)
Research and summaries of new and historical studies from 50 other sources: ARF member research companies, industry associations, trusted non-member companies, and more
Best of all, sources are selected for their relevance and quality so you know you’re working with the best knowledge available.