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Multicultural Still Matters

December 13, 2017

Horowitz Research discusses why engaging multicultural and Hispanic audiences are still important and because of main-stream media gaps, using a culture-first “total market” approach is more important than ever.

Adriana Waterston, SVP of Insights and Strategy at Horowitz Research, provided ARF members with important perspective, data, and insights on the role of multicultural, millennial, and mobile audiences for media brands and advertisers in today’s increasingly fragmented social, political, and media world.


Adriana Waterston
Adriana Waterston
SVP, Insights and Strategy,
Horowitz Research