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How to Improve Creative Across Platforms and on Mobile


December 6, 2017
Webcast

Event Summary

What are the most impactful ways to create valuable mobile advertising that doesn’t disrupt the consumer experience? At our December 6th webcast we presented new research that was conducted as part of the ARF’s How Advertising Works project.

The findings revealed:

  • How to optimize creative for a cross-platform campaign
  • Which ad formats are most effective on mobile

Speakers

Donato
Paul Donato
Chief Research Officer,
ARF
Stipp
Horst Stipp, Ph.D.
EVP, Research & Innovation:
Global & Ad Effectiveness,
ARF