How to Improve Creative Across Platforms and on Mobile
December 6, 2017
What are the most impactful ways to create valuable mobile advertising that doesn’t disrupt the consumer experience? At our December 6th webcast we presented new research that was conducted as part of the ARF’s How Advertising Works project.
The findings revealed:
How to optimize creative for a cross-platform campaign
Which ad formats are most effective on mobile
Chief Research Officer,
Horst Stipp, Ph.D.
EVP, Research & Innovation:
Global & Ad Effectiveness,