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Past Event Resources

AUGUST 2017

Banking on Customer Engagement: Financial Services Focus
August 15 • New York, NY
An ARF Event
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The Patient Journey – The Maze of Nowadays
August 8 • New York, NY
An ARF Event
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Getting It Right Across Platforms: Creative, Context & Culture
August 1 • Los Angeles, CA
An ARF Event
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JULY 2017

ARF Research Quality Forum – Optimizing Mobile Research Quality
July 27 • New York, NY
An ARF Event
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The Untethered Shopper:
Technology Unleashes “Bricks & Clicks & Swipes & Voice”
July 19 • Bentonville, AR
An ARF Event
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Clash of Platforms or Big Blur? Success Strategies for Today’s Evolving Digital/Social Platforms
July 13 • Chicago
An ARF Event
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JUNE 2017

Young Pros People Management Skills Series
June 20 – July 25 • New York, NY
An ARF Event
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ARF at Cannes
June 17-25 • Cannes, France
Blog, Interviews, Events
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Audience Measurement 2017
June 11–13, 2017
ARF Core Conference
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Lift Creative ROI via Deep Psychographic Learning
June 7 • New York, NY
Webcast
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MAY 2017

Navigate the Complex Journey Towards Unified Marketing Analytics
May 17 • New York, NY
Webcast
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Leadership Lab: Master of Storytelling & Influence
May 17 • New York, NY
An ARF Event
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From the Front Lines: The State of Programmatic
May 3 • New York, NY
Webcast
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Women in Analytics: From Data to Insights
May 3 • San Francisco, CA
An ARF Event
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APRIL 2017

Young Pros: The Backstory on The 2017 ARF David Ogilvy Award Winners
April 27 • Ogilvy & Mather, New York, NY & Ogilvy & Mather, Chicago, IL
An ARF Event
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Pivot to Streaming
April 19 • New York, NY
Webcast
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Drive Automotive Marketing Effectiveness
April 13 • New York, NY
An ARF Event
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Revenue Intelligence: Taking Marketing Attribution from Pipe Dream to Reality
April 12 • New York, NY
Webcast
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Moments in Time: Digital Twists to Classic Rituals as People Go Mobile
April 05
Webcast
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MARCH 2017

Optimizing Mobile Research
March 29
Webcast
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Annual Conference 2017
March 20-21 • The Hilton New York Midtown
ARF Core Conference
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Chicago Young Pros: MediaScience Lab Tour
March 09 • MediaScience, Chicago, IL
An ARF Event
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Establishing Drivers of Brand Preference Choice
March 08
Webcast
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The Ad Testing Revolution
March 01
Webcast
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Young Pros: The Reality of Virtual
March 01 • Samsung837, New York, NY
An ARF Event
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FEBRUARY 2017

Digital Video Takes the Spotlight
February 23 • The ARF, New York, NY
An ARF Event
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Maximizing Your Marketing Budget
February 08
Webcast
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The Blocked Web: Blessing or Curse?
February 07 • The ARF, New York, NY
An ARF Event
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Women In Analytics: Storytelling
February 02 • Cincinnati, OH
An ARF Event
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The Hangover Effect: How Political Advertising Poisons your Brand
February 01
Webcast
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JANUARY 2017

How Advertising Works 2017: ARF Original Research
January 25
Webcast
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Data Science: Insights that Inspire Great Creative
January 19 • Nestle, Glendale, CA
An ARF Event
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Leading with Multicultural: Insights to Drive Marketing Strategy & Growth
January 18 • Nestle, Glendale, CA
An ARF Event
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Organic Reach is Dead: Why you need Paid Social
January 18
Webcast
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Programmatic People
January 11
Webcast
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DECEMBER 2016

How Advertising Works – Mobile Research Quality
December 14
Webcast
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Lost in Data Translation
December 07
Webcast
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Women in Analytics: Work-Life Balance
December 06 • Ogilvy, Chicago, IL
An ARF Event
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NOVEMBER 2016

A/B Testing In Digital: The Next Frontier in Optimization
November 30
Webcast
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The Roar of the Crowd: Segmenting Sports Fans to Increase Your ROI
November 10
Webcast
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The True Value of a Loyal Mobile App User
November 02
Webcast
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Optimizing Cross-Platform Media Investment: Measurement and Targeting Today
November 02 • Digitas, New York, NY
An ARF Event
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OCTOBER 2016

Measuring the Long-Term Effects of Television Advertising
October 26
Webcast
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Increasing Cross-Platform Impact with Out-of-Home – Event Content
October 25
An ARF Event
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How Reliable Are Neuromarketers’ Measures of Advertising Effectiveness?
October 09
Webcast
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JUNE 2016

Audience Measurement 2016
June 12-14 • Conrad Hotel, New York, NY
ARF Core Conference
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