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		<loc>https://thearf.org/arf-events-4/audiencexscience-2018-accommodations/</loc>
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		<lastmod>2018-05-31T13:13:59+00:00</lastmod>
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		<lastmod>2018-05-31T16:35:44+00:00</lastmod>
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		<loc>https://thearf.org/arf-events/audiencexscience-accomodations/</loc>
		<lastmod>2018-06-07T19:01:56+00:00</lastmod>
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		<loc>https://thearf.org/arf-events/automotivexscience-2018-presentations-key-takeaways/</loc>
		<lastmod>2018-06-13T14:33:53+00:00</lastmod>
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		<lastmod>2018-06-13T14:35:07+00:00</lastmod>
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		<loc>https://thearf.org/arf-events/financexscience-event-summaries/</loc>
		<lastmod>2018-06-13T14:37:25+00:00</lastmod>
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		<lastmod>2018-06-14T18:45:44+00:00</lastmod>
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		<lastmod>2018-06-26T15:02:14+00:00</lastmod>
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		<lastmod>2018-07-17T18:08:32+00:00</lastmod>
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		<loc>https://thearf.org/arf-events/forecastxscience-2017-key-takeaways-and-presentations/</loc>
		<lastmod>2018-07-24T19:40:35+00:00</lastmod>
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		<lastmod>2018-07-31T12:57:10+00:00</lastmod>
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		<lastmod>2018-08-13T13:22:08+00:00</lastmod>
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		<loc>https://thearf.org/communities/young-pros/young-pros-spotlight-aliza-wechsler/</loc>
		<lastmod>2018-08-15T13:16:57+00:00</lastmod>
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		<lastmod>2018-08-28T13:34:25+00:00</lastmod>
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		<lastmod>2018-08-28T15:41:05+00:00</lastmod>
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		<lastmod>2018-08-30T13:04:59+00:00</lastmod>
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		<lastmod>2018-08-30T13:41:14+00:00</lastmod>
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		<loc>https://thearf.org/communities/young-pros/young-pros-spotlight-lauren-ettlinger/</loc>
		<lastmod>2018-09-14T12:59:57+00:00</lastmod>
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		<loc>https://thearf.org/arf-events/nativexscience-2018-presentations-key-takeaways/</loc>
		<lastmod>2018-09-24T16:08:00+00:00</lastmod>
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		<loc>https://thearf.org/arf-events/social-and-technology-how-the-plumbing-is-changing/</loc>
		<lastmod>2018-09-24T17:50:43+00:00</lastmod>
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		<lastmod>2018-09-24T18:28:57+00:00</lastmod>
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		<loc>https://thearf.org/arf-events/the-complexities-and-challenges-of-social-media-planning/</loc>
		<lastmod>2018-09-24T18:31:43+00:00</lastmod>
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		<loc>https://thearf.org/arf-events/panel-discussion-best-creative-practices-for-ads-and-branded-content/</loc>
		<lastmod>2018-09-24T18:32:54+00:00</lastmod>
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		<loc>https://thearf.org/arf-events/brand-building-whats-fueling-success/</loc>
		<lastmod>2018-09-24T18:34:09+00:00</lastmod>
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		<loc>https://thearf.org/arf-events/socialmediaxscience-panel-discussion-measurement-tools-and-techniques-that-make-the-difference/</loc>
		<lastmod>2018-09-24T18:35:40+00:00</lastmod>
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		<loc>https://thearf.org/arf-events/the-changing-landscape-powering-social-growth-with-science/</loc>
		<lastmod>2018-09-24T18:37:43+00:00</lastmod>
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			<image:loc>https://thearf.org/wp-content/uploads/2018/06/SMxS-logo.png</image:loc>
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		<loc>https://thearf.org/arf-events/why-online-brand-conversations-cannot-predict-offline-are-you-optimizing-your-social-strategy/</loc>
		<lastmod>2018-09-24T18:58:53+00:00</lastmod>
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		<loc>https://thearf.org/arf-events/socialmediaxscience-2018-presentations-key-takeaways/</loc>
		<lastmod>2018-09-24T18:59:16+00:00</lastmod>
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			<image:loc>https://thearf.org/wp-content/uploads/2018/06/SMxS-logo.png</image:loc>
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		<loc>https://thearf.org/arf-events/presentations-key-takeaways-ott-2017/</loc>
		<lastmod>2018-09-28T18:20:52+00:00</lastmod>
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	<url>
		<loc>https://thearf.org/arf-events/maximizing-ooh-impact-presentations-and-key-takeaways/</loc>
		<lastmod>2018-09-28T18:54:54+00:00</lastmod>
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	<url>
		<loc>https://thearf.org/arf-events/shopper-insights-part-2-grocery-isnt-dead-its-at-your-doorstep-presentations-key-takeaways/</loc>
		<lastmod>2018-09-28T19:07:02+00:00</lastmod>
	</url>
	<url>
		<loc>https://thearf.org/communities/young-pros/young-pros-spotlight-christine-miller/</loc>
		<lastmod>2018-10-01T17:10:23+00:00</lastmod>
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			<image:loc>https://thearf.org/wp-content/uploads/2018/08/christinemiller.jpeg</image:loc>
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	<url>
		<loc>https://thearf.org/arf-events/audiencexscience-2018-trip-report/</loc>
		<lastmod>2018-10-10T15:19:05+00:00</lastmod>
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		<loc>https://thearf.org/consumerxscience-2018-trip-reports-2/</loc>
		<lastmod>2018-10-10T15:19:57+00:00</lastmod>
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			<image:loc>https://thearf.org/wp-content/uploads/2018/02/CONSUMERxSCIENCE-lockup.jpg</image:loc>
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		<loc>https://thearf.org/arf-events/leadership-lab-cross-platform-media/</loc>
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		<lastmod>2020-07-07T16:09:56+00:00</lastmod>
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		<lastmod>2020-07-29T13:28:59+00:00</lastmod>
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		<lastmod>2020-08-24T15:05:22+00:00</lastmod>
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		<lastmod>2020-08-25T19:18:20+00:00</lastmod>
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	<url>
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		<lastmod>2020-08-26T16:29:43+00:00</lastmod>
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	<url>
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	</url>
	<url>
		<loc>https://thearf.org/access-knowledge-2/publications/journal-of-advertising-research/sept-2020/</loc>
		<lastmod>2020-09-11T13:11:47+00:00</lastmod>
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	<url>
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	<url>
		<loc>https://thearf.org/arf-events/audiencexscience-2020-registration-rates-2/</loc>
		<lastmod>2020-09-17T14:07:22+00:00</lastmod>
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	<url>
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		<lastmod>2020-09-21T13:19:46+00:00</lastmod>
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	</url>
	<url>
		<loc>https://thearf.org/audiencexscience-2020-agenda/</loc>
		<lastmod>2020-09-21T17:22:04+00:00</lastmod>
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	</url>
	<url>
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	<url>
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	<url>
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		<lastmod>2020-10-02T16:18:59+00:00</lastmod>
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		<lastmod>2020-10-05T17:02:42+00:00</lastmod>
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		<lastmod>2023-07-10T16:15:48+00:00</lastmod>
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		<lastmod>2023-07-18T12:56:51+00:00</lastmod>
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		<lastmod>2023-08-15T15:45:06+00:00</lastmod>
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		<lastmod>2023-08-16T13:15:34+00:00</lastmod>
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		<lastmod>2023-08-17T15:28:46+00:00</lastmod>
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		<loc>https://thearf.org/arf-events/2024-audiencexscience/danielle-perrella/</loc>
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		<loc>https://thearf.org/arf-events/2024-audiencexscience/david-kurzynski/</loc>
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		<lastmod>2024-03-01T21:32:57+00:00</lastmod>
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		<loc>https://thearf.org/arf-events/2024-audiencexscience/deirdre-thomas/</loc>
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		<loc>https://thearf.org/arf-events/2024-shopper/denan-ren/</loc>
		<lastmod>2024-03-01T21:34:44+00:00</lastmod>
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		<loc>https://thearf.org/arf-events/2024-audiencexscience/doug-yolen/</loc>
		<lastmod>2024-03-01T21:45:01+00:00</lastmod>
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		<loc>https://thearf.org/arf-events/2024-audiencexscience/dr-matthias-rothensee/</loc>
		<lastmod>2024-03-01T21:45:58+00:00</lastmod>
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		<loc>https://thearf.org/arf-events/2024-audiencexscience/duane-varan-ph-d/</loc>
		<lastmod>2024-03-01T21:46:47+00:00</lastmod>
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		<loc>https://thearf.org/arf-events/2024-shopper/earl-taylor/</loc>
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		<loc>https://thearf.org/arf-events/2024-audiencexscience/elizabeth-johnson-ph-d/</loc>
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		<loc>https://thearf.org/arf-events/2024-shopper/erin-mitten/</loc>
		<lastmod>2024-03-01T21:50:52+00:00</lastmod>
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		<loc>https://thearf.org/arf-events/2024-audiencexscience/geraldine-rodriguez/</loc>
		<lastmod>2024-03-01T21:51:53+00:00</lastmod>
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		<loc>https://thearf.org/arf-events/2024-audiencexscience/christine-turner/</loc>
		<lastmod>2024-03-04T15:45:06+00:00</lastmod>
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		<loc>https://thearf.org/arf-events/2024-audiencexscience/idil-cakim/</loc>
		<lastmod>2024-03-04T16:17:08+00:00</lastmod>
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	<url>
		<loc>https://thearf.org/arf-events/2024-audiencexscience/isaac-dinner/</loc>
		<lastmod>2024-03-04T16:46:37+00:00</lastmod>
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		<loc>https://thearf.org/arf-events/2024-audiencexscience/jaclyn-williams/</loc>
		<lastmod>2024-03-04T16:47:31+00:00</lastmod>
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	</url>
	<url>
		<loc>https://thearf.org/arf-events/2024-shopper/jaclyn-williams/</loc>
		<lastmod>2024-03-04T16:48:26+00:00</lastmod>
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			<image:loc>https://thearf.org/wp-content/uploads/2024/01/SHOPPER24-MSI-WHITE-ARF_HORIZONTAL-LOGO-002.png</image:loc>
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	</url>
	<url>
		<loc>https://thearf.org/arf-events/2024-shopper/jaime-martin/</loc>
		<lastmod>2024-03-04T16:56:09+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2024/01/SHOPPER24-MSI-WHITE-ARF_HORIZONTAL-LOGO-002.png</image:loc>
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	<url>
		<loc>https://thearf.org/arf-events/2024-audiencexscience/james-ambalathunkal/</loc>
		<lastmod>2024-03-04T16:58:11+00:00</lastmod>
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			<image:loc>https://thearf.org/wp-content/uploads/2023/11/header_audienceXscience-1024x304.png</image:loc>
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	</url>
	<url>
		<loc>https://thearf.org/arf-events/2024-audiencexscience/james-slezak/</loc>
		<lastmod>2024-03-04T16:59:00+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2023/11/header_audienceXscience-1024x304.png</image:loc>
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	<url>
		<loc>https://thearf.org/arf-events/2024-audiencexscience/jeff-bander/</loc>
		<lastmod>2024-03-04T17:00:06+00:00</lastmod>
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			<image:loc>https://thearf.org/wp-content/uploads/elementor/thumbs/logo_arf-422x128-1-qes0rdbe2rkevygt4fbo3brts6yyxrpd1fjhrc18ak.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/arf-events/2024-audiencexscience/jim-meyer/</loc>
		<lastmod>2024-03-04T17:01:02+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2023/11/header_audienceXscience-1024x304.png</image:loc>
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		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/arf-events/2024-audiencexscience/joanne-leong/</loc>
		<lastmod>2024-03-04T17:01:59+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2023/11/header_audienceXscience-1024x304.png</image:loc>
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		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/arf-events/2024-audiencexscience/joe-zucker/</loc>
		<lastmod>2024-03-04T17:02:52+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2023/11/header_audienceXscience-1024x304.png</image:loc>
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		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/arf-events/2024-audiencexscience/jon-watts/</loc>
		<lastmod>2024-03-04T17:04:40+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2023/11/header_audienceXscience-1024x304.png</image:loc>
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		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/arf-events/2024-audiencexscience/josh-chasin/</loc>
		<lastmod>2024-03-04T17:06:00+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2023/11/header_audienceXscience-1024x304.png</image:loc>
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	<url>
		<loc>https://thearf.org/arf-events/2024-audiencexscience/kara-louis/</loc>
		<lastmod>2024-03-04T17:07:46+00:00</lastmod>
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			<image:loc>https://thearf.org/wp-content/uploads/2023/11/header_audienceXscience-1024x304.png</image:loc>
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	</url>
	<url>
		<loc>https://thearf.org/arf-events/2024-audiencexscience/karen-nelson-field-ph-d/</loc>
		<lastmod>2024-03-04T17:08:41+00:00</lastmod>
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			<image:loc>https://thearf.org/wp-content/uploads/2023/11/header_audienceXscience-1024x304.png</image:loc>
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	<url>
		<loc>https://thearf.org/arf-events/2024-audiencexscience/dawkins-scott-kate/</loc>
		<lastmod>2024-03-04T17:19:24+00:00</lastmod>
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			<image:loc>https://thearf.org/wp-content/uploads/2023/11/header_audienceXscience-1024x304.png</image:loc>
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	<url>
		<loc>https://thearf.org/arf-events/2024-shopper/kelley-vandersloot/</loc>
		<lastmod>2024-03-04T17:20:44+00:00</lastmod>
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			<image:loc>https://thearf.org/wp-content/uploads/2024/01/SHOPPER24-MSI-WHITE-ARF_HORIZONTAL-LOGO-002.png</image:loc>
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	<url>
		<loc>https://thearf.org/arf-events/2024-audiencexscience/kyle-poppie/</loc>
		<lastmod>2024-03-04T17:24:48+00:00</lastmod>
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			<image:loc>https://thearf.org/wp-content/uploads/2023/11/header_audienceXscience-1024x304.png</image:loc>
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	<url>
		<loc>https://thearf.org/arf-events/2024-audiencexscience/leslie-wood-ph-d/</loc>
		<lastmod>2024-03-04T17:25:40+00:00</lastmod>
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	<url>
		<loc>https://thearf.org/arf-events/2024-audiencexscience/manuel-garcia-garcia-ph-d/</loc>
		<lastmod>2024-03-04T17:26:32+00:00</lastmod>
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			<image:loc>https://thearf.org/wp-content/uploads/2023/11/header_audienceXscience-1024x304.png</image:loc>
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	<url>
		<loc>https://thearf.org/arf-events/2024-audiencexscience/marvin-vogt/</loc>
		<lastmod>2024-03-04T17:27:25+00:00</lastmod>
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			<image:loc>https://thearf.org/wp-content/uploads/2023/11/header_audienceXscience-1024x304.png</image:loc>
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	</url>
	<url>
		<loc>https://thearf.org/arf-events/2024-shopper/michael-ellgass/</loc>
		<lastmod>2024-03-04T17:28:27+00:00</lastmod>
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			<image:loc>https://thearf.org/wp-content/uploads/2024/01/SHOPPER24-MSI-WHITE-ARF_HORIZONTAL-LOGO-002.png</image:loc>
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	</url>
	<url>
		<loc>https://thearf.org/arf-events/2024-audiencexscience/michael-platt-ph-d/</loc>
		<lastmod>2024-03-04T17:29:23+00:00</lastmod>
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			<image:loc>https://thearf.org/wp-content/uploads/2023/11/header_audienceXscience-1024x304.png</image:loc>
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	<url>
		<loc>https://thearf.org/arf-events/2024-audiencexscience/michelle-green/</loc>
		<lastmod>2024-03-04T17:30:17+00:00</lastmod>
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			<image:loc>https://thearf.org/wp-content/uploads/2023/11/header_audienceXscience-1024x304.png</image:loc>
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	<url>
		<loc>https://thearf.org/arf-events/2024-audiencexscience/mihkel-jaatma/</loc>
		<lastmod>2024-03-04T17:31:13+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2023/11/header_audienceXscience-1024x304.png</image:loc>
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		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/arf-events/2024-audiencexscience/mike-bloxham/</loc>
		<lastmod>2024-03-04T17:32:07+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2023/11/header_audienceXscience-1024x304.png</image:loc>
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		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/arf-events/2024-audiencexscience/mike-brooks/</loc>
		<lastmod>2024-03-04T17:33:06+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2023/11/header_audienceXscience-1024x304.png</image:loc>
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		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/arf-events/2024-audiencexscience/mike-follett/</loc>
		<lastmod>2024-03-04T17:34:01+00:00</lastmod>
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			<image:loc>https://thearf.org/wp-content/uploads/2023/11/header_audienceXscience-1024x304.png</image:loc>
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		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/arf-events/2024-shopper/monica-longoria/</loc>
		<lastmod>2024-03-04T18:03:04+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2024/01/SHOPPER24-MSI-WHITE-ARF_HORIZONTAL-LOGO-002.png</image:loc>
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		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/arf-events/2024-audiencexscience/monica-longoria/</loc>
		<lastmod>2024-03-04T18:04:04+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2023/11/header_audienceXscience-1024x304.png</image:loc>
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		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/arf-events/2024-audiencexscience/nick-sutton/</loc>
		<lastmod>2024-03-04T18:05:24+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2023/11/header_audienceXscience-1024x304.png</image:loc>
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		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/arf-events/2024-audiencexscience/nicole-lawless-desjardins-ph-d/</loc>
		<lastmod>2024-03-04T18:06:41+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2023/11/header_audienceXscience-1024x304.png</image:loc>
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		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/arf-events/2024-shopper/nicole-whitlow/</loc>
		<lastmod>2024-03-04T18:07:32+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2024/01/SHOPPER24-MSI-WHITE-ARF_HORIZONTAL-LOGO-002.png</image:loc>
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		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/arf-events/2024-audiencexscience/noelle-huynh/</loc>
		<lastmod>2024-03-04T18:08:25+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2023/11/header_audienceXscience-1024x304.png</image:loc>
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		</image:image>
	</url>
	<url>
		<loc>https://thearf.org/arf-events/2024-shopper/paul-donato/</loc>
		<lastmod>2024-03-04T18:27:03+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2024/01/SHOPPER24-MSI-WHITE-ARF_HORIZONTAL-LOGO-002.png</image:loc>
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	</url>
	<url>
		<loc>https://thearf.org/arf-events/2024-audiencexscience/paul-donato/</loc>
		<lastmod>2024-03-04T18:27:53+00:00</lastmod>
		<image:image>
			<image:loc>https://thearf.org/wp-content/uploads/2023/11/header_audienceXscience-1024x304.png</image:loc>
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		<loc>https://thearf.org/arf-events/2024-audiencexscience/2024-audiencexscience-speakers-resource/</loc>
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		<lastmod>2024-03-06T14:25:42+00:00</lastmod>
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		<loc>https://thearf.org/arf-events/2024-shopper/jen-bryce/</loc>
		<lastmod>2024-04-01T13:26:48+00:00</lastmod>
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			<image:loc>https://thearf.org/wp-content/uploads/2024/01/SHOPPER24-MSI-WHITE-ARF_HORIZONTAL-LOGO-002.png</image:loc>
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		<loc>https://thearf.org/arf-events/2024-shopper/trisha-tolly/</loc>
		<lastmod>2024-04-01T13:36:57+00:00</lastmod>
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		<loc>https://thearf.org/arf-events/2024-shopper/anne-martin/</loc>
		<lastmod>2024-04-01T13:41:17+00:00</lastmod>
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		<loc>https://thearf.org/communities/young-pros/young-pros-spotlight-matt-yoli/</loc>
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		<loc>https://thearf.org/arf-events/2024-shopper/andrew-hotz/</loc>
		<lastmod>2024-04-02T13:25:50+00:00</lastmod>
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		<loc>https://thearf.org/arf-events/2024-shopper/cameron-isaiah/</loc>
		<lastmod>2024-04-03T13:15:53+00:00</lastmod>
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		<loc>https://thearf.org/arf-events/attention-2024/idil-cakim/</loc>
		<lastmod>2024-04-03T19:01:44+00:00</lastmod>
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		<loc>https://thearf.org/arf-events/attention-2024/kimberly-rose-clark/</loc>
		<lastmod>2024-04-03T19:41:16+00:00</lastmod>
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		<loc>https://thearf.org/arf-events/attention-2024/vinod-venkatraman/</loc>
		<lastmod>2024-04-03T19:46:12+00:00</lastmod>
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			<image:loc>https://thearf.org/wp-content/uploads/2024/01/ATTENTION24_LOGO-1024x94.png</image:loc>
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		<loc>https://thearf.org/arf-events/attention-2024/bill-harvey/</loc>
		<lastmod>2024-04-03T19:49:35+00:00</lastmod>
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			<image:loc>https://thearf.org/wp-content/uploads/2024/01/ATTENTION24_LOGO-1024x94.png</image:loc>
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		<loc>https://thearf.org/arf-events/attention-2024/paul-donato/</loc>
		<lastmod>2024-04-03T20:04:35+00:00</lastmod>
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			<image:loc>https://thearf.org/wp-content/uploads/2024/01/ATTENTION24_LOGO-1024x94.png</image:loc>
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		<loc>https://thearf.org/arf-events/attention-2024/michael-platt/</loc>
		<lastmod>2024-04-03T20:08:19+00:00</lastmod>
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			<image:loc>https://thearf.org/wp-content/uploads/2024/01/ATTENTION24_LOGO-1024x94.png</image:loc>
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		<loc>https://thearf.org/arf-events/attention-2024/tracy-adams-ph-d/</loc>
		<lastmod>2024-04-03T20:47:21+00:00</lastmod>
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			<image:loc>https://thearf.org/wp-content/uploads/2024/01/ATTENTION24_LOGO-1024x94.png</image:loc>
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		<loc>https://thearf.org/arf-events/david-ogilvy-award-sample-cases-2024/</loc>
		<lastmod>2024-04-04T17:47:23+00:00</lastmod>
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		<loc>https://thearf.org/arf-events/attention-2024/manuel-garcia-garcia-phd/</loc>
		<lastmod>2024-04-05T15:36:04+00:00</lastmod>
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		<loc>https://thearf.org/arf-events/attention-2024/jeff-ephraim-bander/</loc>
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