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Message from the CEO

It is a privilege to have the opportunity to lead this vital organization as the new President and CEO.

As a decades-long supporter of the ARF and as a prior Board Chair, I’m energized and appreciative of the opportunity to become more involved with the work of this organization at this pivotal time in our 81-year history.

There has never been a more important moment for the ARF to provide the high ground of science – independent, unbiased, empirical, transparent, replicable science – to resolve the questions and inform the arguments that arise at such moments of rapid change.

I believe the ARF acts at the dynamic nexus of the media, advertising and research industries – businesses continually transformed by technology and changing consumer behavior.

The 64th Annual Conference, CONSUMERxSCIENCE, and the 24th David Ogilvy Awards VIP Gala, March 27th-28th in New York City, will be a great chance to connect. I look forward to meeting you there in person, and learning more about what is top-of-mind for your business and how the ARF can be of service.

Indeed, the ARF’s success is inextricably linked to the success of all 400 of our member companies.

Scott McDonald


Scott McDonald, Ph.D.
President & CEO, the ARF