It is a privilege to have the opportunity to lead this vital organization as the new President and CEO.
As a decades-long supporter of the ARF and as a prior Board Chair, I’m energized and appreciative of the opportunity to become more involved with the work of this organization at this pivotal time in our 81-year history.
There has never been a more important moment for the ARF to provide the high ground of science – independent, unbiased, empirical, transparent, replicable science – to resolve the questions and inform the arguments that arise at such moments of rapid change.
I believe the ARF acts at the dynamic nexus of the media, advertising and research industries – businesses continually transformed by technology and changing consumer behavior.
The 64th Annual Conference, CONSUMERxSCIENCE, and the 24th David Ogilvy Awards VIP Gala, March 27th-28th in New York City, will be a great chance to connect. I look forward to meeting you there in person, and learning more about what is top-of-mind for your business and how the ARF can be of service.
Indeed, the ARF’s success is inextricably linked to the success of all 400 of our member companies.