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ARF Member Benefits

The ARF is a member-serving organization. By being a member of The ARF, you have access to unbiased, high-quality, vetted knowledge that you can trust. Also, you will have access to exclusive research, insights, data on advertising research as well as being part of a unique community of organizations ranging from marketers, agencies, media companies, and research organizations.

ARF Member Benefits are unlimited and extended to all employees within each member organization.


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Knowledge Center

The Knowledge Center is The ARF’s central destination to get the information that you need on advertising research. By login in to your MyARF account, members have free and exclusive access the following:


A power search tool giving you access to high-quality, curated advertising and marketing research.

Ask a Knowledge Expert

Customized research assistance addressed by our Knowledge Experts.

ARF Original Research

Our unbiased, original, high-quality research on the most pressing topics in advertising today.

Journal of Advertising Research

Unlimited online access to this leading, peer-reviewed industry publication.

News You Can Use

A weekly update on top industry news and ARF content/events.

Past Event Resources

Access event content from past ARF events, webcasts, conferences, and more.


Events calendar


Member-exclusive events

The ARF regularly hosts events on key industry topics at our NYC office as well as through regional chapters on topical events relevant to their market.


ARF Webcasts, hosted by members, consist of updates on research tools, case studies, and big industry announcements. Webcasts usually run every Wednesday and are accessible here.

Leadership Lab

Training and learning lessons from industry leaders. Attendees receive ARF Certification.




Women in Analytics

The mission of The ARF Women in Analytics is to promote female leadership, create an environment of co-mentoring, and inspire women to reach new heights.

ARF Young Pros

The goal of the Young Pros is to engage the next generation of industry leaders by providing learning, leadership, and networking opportunities for young professionals within The ARF.


Members can engage, learn, and discuss the topics that matter most to them. Each Council is run by a Council Committee who will determine the focus and needs of the members. ARF members can participate by either taking a committee leadership role or just by attending Council activities.

Innovators A-list

The Innovators A-list comprises of vetted startups companies that ARF member businesses can access to address their innovation issues. Workshops will provide sessions to offer new products, new ways to work, to help companies cultivate a startups mindset to the ways they solve problems.

For information about your ARF Membership contact: Membership@thearf.org
For information about becoming an ARF Member contact: New-Member-Info@thearf.org
Not sure if your company is an ARF Member? View our Member Directory