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Editorial Board Members

Senior Advisory Board

Henry Assael, New York University
Les Binet , adam&eveDDB
William Cook, e-Strategic Advantage
John Deighton, Harvard Business School
Gian M. Fulgoni, comScore
Leonard Lodish, The Wharton School
Scott C. McDonald, The ARF
Joseph Plummer, Olson Zaltman Associates
Jenni Romaniuk, Ehrenberg-Bass Institute, University of South Australia
Kate Sirkin, Publicis Media
Jack Wakshlag, Ehrenberg-Bass Institute
Douglas West, Kings College London
Yoram Wind, The Wharton School
Gerald Zaltman, Harvard Business School, Olson Zaltman Associates

Editorial Review Board

Avery Abernethy, Auburn University
Dean Adams, Merton Adams
Chris Bacon, The ARF
Anjali Bal, Babson College
Rajeev Batra, University of Michigan
Virginia Beal, Ehrenberg-Bass Institute, University of South Australia
Fred K. Beard, University of Oklahoma
Enrique P. Becerra, Texas State University
Steven Bellman, Ehrenberg-Bass Institute, University of South Australia
Artie Bulgrin, ESPN
Colin Campbell, Kent State University
Les Carlson, University of Nebraska
Albert Caruana, University of Malta
Larry Chiagouris, Pace University
George Christodoulides, Birkbeck, University of London
Steve Coffey, The NPD Group, Inc.
C. Samuel Craig, New York University
Micael Dahlén, Stockholm School of Economics
Stephen  Drummond , Young and Rubicam
Jaafar El-Murad, University of Westminster
Bayram  Zafer Erdogan, Anadolu University
Thomas Evans, DTE Research
Paul Farris, University of Virginia
Margaret Faulkner, Ehrenberg-Bass Institute, University of South Australia
Janet Gallent, NBC Universal
Jeffrey Graham, Twitter
Janet Hoek, University of Otago
Rama K. Jayanti, Cleveland State University
Rachel Kennedy, Ehrenberg-Bass Institute, University of South Australia
Alexandra J. Kenyon, Leeds Metropolitan University
Scott Koslow, Macquarie University
Deepak Kumar, LinkedIn
Omar Mahmoud, UNICEF
Marc Mazodier, Hong Kong Baptist University
Michael McCarthy, Miami University
Altaf Merchant, University of Washington Tacoma
Adam J. Mills, Loyola University New Orleans
Francisco Montoro-Rios, University of Granada
José-Domingo Mora, University of Massachusetts Dartmouth
William T. Moran, Longman-Moran Analytics, Inc.
Kathleen Mortimer, University of Northampton
Elissa Moses, Ipsos
Peter Neijens, University of Amsterdam
Kate Newstead, Mondelez International
Greg Nyilasy, University of Melbourne
Shintaro Okazaki, King’s College London
Brandon L. Paris, Advance Auto Parts
Leyland Pitt, Simon Fraser University
Kirk Plangger, King’s College London
Kathrynn Pounders, University of Texas at Austin
Gerard Prendergast, Hong Kong Baptist University
Lew Pringle, Mind/Matter
Natalie Redford, Pepsi UK
Colleen Fahey Rush, Viacom Media Networks
Marla Royne, University of Memphis
M. Kim Saxton, Kelley School of Business, Indiana University
Donald E. Sexton, Columbia Business School
Abdel Shaltoni, Alfaisal University
Byron Sharp, Ehrenberg-Bass Institute, University of South Australia
David Stewart, Loyola Marymount University, Los Angeles
Stan Sthanunathan, Unilever
Horst Stipp, The ARF
Alice Sylvester, Sequent Partners
Isabelle Szmigin, Birmingham Business School
Charles R. Taylor, Villanova University
Duane Varan, MediaScience
David Waller, University of Technology, Sydney
Sam Wight, Jacobs Douwe Egberts
Bradley Wilson, RMIT University
Russell Winer, New York University
Arch Woodside, Boston College and Curtin University
Qingjiang Yao, Lamar University
Lia Zarantonello, University of Roehampton