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Meet the Editors


John B. Ford – Editor-in-Chief
Dr. John B. Ford is editor-in-chief of the Journal of Advertising Research. Based in Norfolk, Va., John is an eminent scholar and professor of marketing and international business at Old Dominion University. His research has focused on cross-cultural advertising strategy issues. In particular, he has specialized in viewer perceptions of gender-role portrayals in international advertising. John’s work has been published in a wide variety of journals including Journal of Advertising Research, Journal of Advertising, and Journal of the Academy of Marketing Science. He also serves as associate editor for advertising research for the Journal of Business Research, sits on editorial review boards for 10 advertising and marketing journals, and previously spent five years as the comments editor for the International Journal of Advertising.


Geoffrey Precourt – Editor Emeritus
Geoffrey Precourt is editor emeritus after serving JAR as editor-in-chief since 2008. He is also U.S. editor for Warc. Geoffrey has held senior editorial roles at titles including Strategy + Business, Point, Smart Business and Fortune, edited the book CMO Thought Leaders, and was co-author of Always On: Advertising, Marketing, and Media in an Era of Consumer Control (McGraw-Hill, 2008). He likes dogs and ice cream.


Nanette Burns – Managing Editor
Nanette Burns is managing editor responsible for practitioner articles and all editorial planning for the Journal print publication, and she oversees JAR content on the ARF’s digital channels. She has reported, written, and edited for both digital and print media, having held senior editorial roles at Dow Jones, Time Inc., and Knight-Ridder. Her work as a custom content editor for marketing media spans lifestyle and entertainment, personal finance and investing, and small business. A musician and Francophile, Nanette enjoys raising a family in New York City’s Greenwich Village.

To contact the editors, email nanette@thearf.org, or call her at 646.465.5728


Associate Editors

JAR Associate Editors are selected from the Editorial Review Board to help manage the peer-review process. They are: Les Carlson (University of Nebraska), Albert Caruana (University of Malta), Micael Dahlén (Stockholm School of Economics), Scott Koslow (Macquarie University, Australia), Altaf Merchant (University of Washington/Tacoma), Magda Nenycz-Thiel (Ehrenberg-Bass Institute, University of South Australia), and Leyland Pitt (Simon Fraser University, Canada).