ROAD MAP FOR SMART SPENDING
|More Platforms = Higher ROI||→||Add a Platform|
|Catch the “Kicker” = +60% ROI||→||Add Back Television to Digital/Mobile
– Even for Millennials!
|A Unified Creative Strategy = Higher ROI||→||Tailor to Each Platform|
|Too Much Frequency = Negative ROI||→||Optimize Frequency|
GROUND TRUTH AT SCALE
years of data
in ad spending
We are leading this important initiative to bring scientific proof, measure growth opportunities and deliver a roadmap for growth to the industry at C-suite speed and scale.
ARF members can access detailed findings by emailing firstname.lastname@example.org.
If you’re not a member, to find out more about this research please contact email@example.com.
You can get involved in the How Advertising Works initiative today. Please contact Marc Rappin (firstname.lastname@example.org) for details.