A measure of Unaided Awareness (see “Unaided Awareness”), which captures whether a commercial message or brand is the first commercial message/brand mentioned, or among the first mentioned (See “Evoked Set”), when prompted with a product category.
A measure of Unaided Awareness (see “Unaided Awareness”), which captures whether a commercial message or brand is the first commercial message/brand mentioned, or among the first mentioned (See “Evoked Set”), when prompted with a product category.