Brand/product exposure, demonstration or endorsement within the context of regular TV programming, typically paid for by the featured brand/product. Product placement can take a variety of forms (for example, a car brand shown and mentioned repeatedly, a skincare product shown onscreen but not explicitly talked about, or a one-time product review of a health supplement). See also “branded entertainment,” which is a related term referencing full-length custom content created partially or entirely by a brand/advertiser as a marketing vehicle (for example, entire TV episodes or short films).
