Pools of television advertisements, including the one(s) being tested. Clutter reels are used in copy-testing (see “Copy Testing”) to assess an advertisement’s ‘noticeability’ or ability to stand out from the rest.
Pools of television advertisements, including the one(s) being tested. Clutter reels are used in copy-testing (see “Copy Testing”) to assess an advertisement’s ‘noticeability’ or ability to stand out from the rest.