A type of cognitive bias in which people’s decisions or judgements are affected by comparison to other stimuli. For example, a promotional offer of $100 off may be judged as less compelling after someone has seen a promotional offer of $1,000 off.
A type of cognitive bias in which people’s decisions or judgements are affected by comparison to other stimuli. For example, a promotional offer of $100 off may be judged as less compelling after someone has seen a promotional offer of $1,000 off.